1.
MAKING BETTER CHOICES
DECISIONS, NOT OPTIONS
@cdils | #WCSATX

2.
Artwork by Alex Bu on nounproject.com

3.
Artwork by Alex Bu on nounproject.com @cdils | #WCSATX

4.
vs
Artwork by Alex Bu on nounproject.com
60%40%
@cdils | #WCSATX

5.
vs
Artwork by Alex Bu on nounproject.com
3%30%
@cdils | #WCSATX

6.
#decisionsnotoptions
Too many choices makes it
harder to choose.
@cdils | #WCSATX

7.
#decisionsnotoptions
Too many choices makes it
more likely that people
will choose nothing.
@cdils | #WCSATX

8.
HOW DO PEOPLE
MAKE DECISIONS?
@cdils | #WCSATX

9.
@cdils | #WCSATX

10.
#decisionsnotoptions
A “wrong” decision
leads to regret.
@cdils | #WCSATX

11.
@cdils | #WCSATX

12.
Increasing choices
decreases satisfaction.
#decisionsnotoptions
@cdils | #WCSATX

13.
@cdils | #WCSATX
Photo by Thegreenj (CC)
I just want to brush my teeth…

14.
Too many options =
overwhelming
#decisionsnotoptions
@cdils | #WCSATX

15.
@cdils | #WCSATX
I just want to…

16.
@cdils | #WCSATX

17.
@cdils | #WCSATX

18.
DECISIONS, NOT OPTIONS
@cdils | #WCSATX

19.
EVERY TIME YOU GIVE A USER AN OPTION, YOU’RE
ASKING THEM TO MAKE A DECISION. WHEN A USER
DOESN’T CARE OR UNDERSTAND THE OPTION, THIS
ULTIMATELY LEADS TO FRUSTRATION.
wordpress.org/about/philosophy
DECISIONS, NOT OPTIONS
@cdils | #WCSATX

20.
@cdils | #WCSATX
Subscriber
Contributor
Author
Editor
DEFAULT WORDPRESS USER ROLES Admin

21.
https://bobwp.com/user-roles-who-can-do/
@cdils | #WCSATX

22.
CREATE A NICER WP-ADMIN EXPERIENCE
▸ Get rid of the code editor
▸ Get rid of unused layouts
▸ Get rid of unused widget areas
▸ Add editor styles
▸ Add custom Gravatar
▸ Brand the login screen
https://carriedils.com/uncluttering-the-admin-experience/
https://premium.wpmudev.org/blog/customize-login-page/
@cdils | #WCSATX

23.
HELP PEOPLE MAKE
GOOD DECISIONS
@cdils | #WCSATX

24.
Too many choices
wastes people’s time.
#decisionsnotoptions
@cdils | #WCSATX

25.
DECISIONS, NOT OPTIONS
SITUATIONS WHERE THERE ARE LOTS OF CHOICES…
▸ Selecting a hosting company
▸ Choosing a hosting plan
▸ Choosing a design
▸ Deciding on features
▸ ???
@cdils | #WCSATX

26.
CURATE AVAILABLE OPTIONS
@cdils | #WCSATX

27.
DECISIONS, NOT OPTIONS
WHEN YOU’RE THE EXPERT…
▸ Present two options and give your opinion about which is
better based on the circumstance
▸ Make a decision on their behalf
▸ Share just enough information
@cdils | #WCSATX

28.
Fewer options means more
confident decision-making.
#decisionsnotoptions
@cdils | #WCSATX

29.
IS YOUR WEBSITE GUILTY OF
TOO MANY OPTIONS?
@cdils | #WCSATX

30.
WHAT DO YOU WANT PEOPLE TO DO ON YOUR SITE?
▸ Sign up for your newsletter
▸ Read your latest article
▸ Follow you on social media
▸ Click through an ad
▸ Contact you

31.
LEAD PEOPLE WHERE
YOU WANT THEM TO GO
@cdils | #WCSATX

32.
@cdils | #WCSATX

33.
@cdils | #WCSATX

34.
@cdils | #WCSATX

35.
INCREASE THE ODDS
OF A GOOD DECISION
@cdils | #WCSATX

36.
NARROW DOWN OPTIONS BY
ELIMINATING THE OUTLIERS
@cdils | #WCSATX

37.
GET INPUT FROM OTHERS
@cdils | #WCSATX

38.
PLANS GO WRONG FOR LACK
OF ADVICE; MANY ADVISERS
BRING SUCCESS.
Proverbs 15:22 (NLT)
DECISIONS, NOT OPTIONS

39.
GIVE YOURSELF PERMISSION TO
CHANGE YOUR MIND
@cdils | #WCSATX

40.
Artwork by Alex Bu on nounproject.com

41.
Artwork by Alex Bu on nounproject.com @cdils | #WCSATX

42.
QUESTIONS?
@cdils | #WCSATX

43.
CARRIE DILS @cdils
Carrie Dils and Diane Kinney have 25 years of combined freelance
experience. They've learned many things the hard way, and can make
the path easier for you. This is the book they wish they’d had.
REALWORLDFREELANCING.COM
OfficeHours.FM is a weekly podcast hosted by Carrie Dils targeting
small business owners, freelancers, and others providing
WordPress-based products or services.
OFFICEHOURS.FM
Carrie Dils is a teacher, speaker, writer, and podcaster serving the
WordPress community. For articles on tech and business, visit:
CARRIEDILS.COM
@cdils | #WCSATX