www.stepstone.beChristophe de RassenfosseVice President Product and Traffic@derasStepStone Mobile
www.stepstone.beStepStone - A Leading European Player• 12+ million visits per month• 3.7 million subscribers• 1.6 million ...
www.stepstone.beStepStone BelgiumStepStone gives the opportunity to its customers to publish their ads on ONEgeneralist we...
www.stepstone.beStepStone Belgium More than 1.800 Clients in Belgium
www.stepstone.beA Truly International Environment 9 Countries 8 Local marketing teams 14 Brands 7 Languages Same busi...
www.stepstone.beAgenda Build the management case Golden rules for mobile development Does it work?StepStone Mobile offe...
www.stepstone.beManagement Case4 questions
www.stepstone.beManagement Case Marketing pressure – each app received press coverage Few apps in the store – get higher...
www.stepstone.beJob Board Industry Evolution Disruptive business model for the print business in the last century Consta...
www.stepstone.beManagement CaseQ2 : Diversification of Technology?
www.stepstone.beManagement CaseStatic web- Peaking from 8am- Down during lunch- Office hoursMobile Web- Traffic jam peak- ...
www.stepstone.beManagement CaseNobody monetisescandidatesQ4 : Revenue Opportunity?
www.stepstone.be3 Golden Rules
www.stepstone.beConvert12 million visits monthlyinQualifiedCandidatesFor recruiters that trustStepStone
www.stepstone.beGolden Rule 1BusinessgoalSuccessfactorsKPIsMetricsMeasuresBusinessTechnology#1. Stay Focused
www.stepstone.beGolden Rule 2User ExperienceSofasurfingLunchtimeTrafficJam#2. User Centric Design
www.stepstone.beGolden rule 3#3. No Compromise on Product Offering
www.stepstone.beChristophe de RassenfosseVice President Product and Traffic@derasThank you!
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Step stone mobile business march 2012 distributed

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Step stone mobile business march 2012 distributed

  1. 1. www.stepstone.beChristophe de RassenfosseVice President Product and Traffic@derasStepStone Mobile
  2. 2. www.stepstone.beStepStone - A Leading European Player• 12+ million visits per month• 3.7 million subscribers• 1.6 million CVs• 92,000+ jobs• 9 countries• 23,000+ customers• 500+ employees• Part of Axel SpringerDigital Classified
  3. 3. www.stepstone.beStepStone BelgiumStepStone gives the opportunity to its customers to publish their ads on ONEgeneralist website and renowned partner websites through ONE uniquecommercial offer, ONE dedicated contact and ONE technical interface.From987€ HTVAMarket leader Job board in terms of candidate delivery> Publish your job ads> Access to our CV database> Communicate about your employer branding> Send well-focused mailingsGeneralist websiteAll our jobs ads are simultaneouslypublished on these websites:
  4. 4. www.stepstone.beStepStone Belgium More than 1.800 Clients in Belgium
  5. 5. www.stepstone.beA Truly International Environment 9 Countries 8 Local marketing teams 14 Brands 7 Languages Same business goals Different market positions Shared Application In-house technology
  6. 6. www.stepstone.beAgenda Build the management case Golden rules for mobile development Does it work?StepStone Mobile offering
  7. 7. www.stepstone.beManagement Case4 questions
  8. 8. www.stepstone.beManagement Case Marketing pressure – each app received press coverage Few apps in the store – get higher visibility You find your job on StepStone – we needed to renew ourpool of candidates Mobile is a hype – remember WAP? E-business, M-business…In the end its still businessYesNoQ1 : First Mover Advantage?We needed to move fastTake time to think through
  9. 9. www.stepstone.beJob Board Industry Evolution Disruptive business model for the print business in the last century Constant pressure from new disruptive initiatives… … Proven business modelStart upmodeFocus onoperationCopewith theGrowthRevamplook andfeelInvest inmobile1996 2010
  10. 10. www.stepstone.beManagement CaseQ2 : Diversification of Technology?
  11. 11. www.stepstone.beManagement CaseStatic web- Peaking from 8am- Down during lunch- Office hoursMobile Web- Traffic jam peak- Lunch peak- Sofa surfingQ3 : Canabilisation or Additional Traffic?
  12. 12. www.stepstone.beManagement CaseNobody monetisescandidatesQ4 : Revenue Opportunity?
  13. 13. www.stepstone.be3 Golden Rules
  14. 14. www.stepstone.beConvert12 million visits monthlyinQualifiedCandidatesFor recruiters that trustStepStone
  15. 15. www.stepstone.beGolden Rule 1BusinessgoalSuccessfactorsKPIsMetricsMeasuresBusinessTechnology#1. Stay Focused
  16. 16. www.stepstone.beGolden Rule 2User ExperienceSofasurfingLunchtimeTrafficJam#2. User Centric Design
  17. 17. www.stepstone.beGolden rule 3#3. No Compromise on Product Offering
  18. 18. www.stepstone.beChristophe de RassenfosseVice President Product and Traffic@derasThank you!

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