www.stepstone.beChristophe de RassenfosseVice President Product and Traffic@derasStepStone Mobile
www.stepstone.beStepStone - A Leading European Player• 12+ million visits per month• 3.7 million subscribers• 1.6 million CVs• 92,000+ jobs• 9 countries• 23,000+ customers• 500+ employees• Part of Axel SpringerDigital Classified
www.stepstone.beStepStone BelgiumStepStone gives the opportunity to its customers to publish their ads on ONEgeneralist website and renowned partner websites through ONE uniquecommercial offer, ONE dedicated contact and ONE technical interface.From987€ HTVAMarket leader Job board in terms of candidate delivery> Publish your job ads> Access to our CV database> Communicate about your employer branding> Send well-focused mailingsGeneralist websiteAll our jobs ads are simultaneouslypublished on these websites:
www.stepstone.beStepStone Belgium More than 1.800 Clients in Belgium
www.stepstone.beA Truly International Environment 9 Countries 8 Local marketing teams 14 Brands 7 Languages Same business goals Different market positions Shared Application In-house technology
www.stepstone.beAgenda Build the management case Golden rules for mobile development Does it work?StepStone Mobile offering
www.stepstone.beManagement Case Marketing pressure – each app received press coverage Few apps in the store – get higher visibility You find your job on StepStone – we needed to renew ourpool of candidates Mobile is a hype – remember WAP? E-business, M-business…In the end its still businessYesNoQ1 : First Mover Advantage?We needed to move fastTake time to think through
www.stepstone.beJob Board Industry Evolution Disruptive business model for the print business in the last century Constant pressure from new disruptive initiatives… … Proven business modelStart upmodeFocus onoperationCopewith theGrowthRevamplook andfeelInvest inmobile1996 2010
www.stepstone.beManagement CaseQ2 : Diversification of Technology?
www.stepstone.beManagement CaseStatic web- Peaking from 8am- Down during lunch- Office hoursMobile Web- Traffic jam peak- Lunch peak- Sofa surfingQ3 : Canabilisation or Additional Traffic?