Creative   Rural  Economy from   MCP   to CRE Creative Rural Economy
<ul><li>Municipal Cultural Planning in  ‘The County’ </li></ul><ul><li>Why </li></ul><ul><li>Outcomes </li></ul><ul><li>Co...
<ul><li>2004 Economic Development Strategic Plan </li></ul><ul><li>PEC – 0 Competitive advantages in attracting “tradition...
Four Pillar Economic Development Strategy
Creative Rural Economy
Case Study / Success Story <ul><li>Gone from not valuing our   culture - 20 years ago </li></ul><ul><li>Curious about this...
<ul><li>Results  </li></ul><ul><li>$45Million in wine industry investment (over 7 years) </li></ul><ul><li>$18M per annum ...
<ul><ul><li>Shifting economic trends </li></ul></ul><ul><ul><li>Globalization </li></ul></ul><ul><ul><li>Shift in industry...
<ul><li>We had the base </li></ul><ul><li>200 yr old agricultural based loyalist settlement </li></ul><ul><li>Untouched fo...
Quality of Life / Place
<ul><li>Community Consultation – stakeholders </li></ul><ul><li>Develop Plan </li></ul><ul><li>Draft to Community </li></u...
<ul><li>Cultural Governance </li></ul><ul><li>BUY IN = path to success </li></ul><ul><li>Cultural Round Table  </li></ul><...
<ul><li>WOW! </li></ul><ul><li>Culture was an under- appreciated community asset </li></ul><ul><li>We were asset rich and ...
<ul><li>0  Competitive Advantage for Industry! </li></ul><ul><li>If not Industry, what? </li></ul><ul><li>Culture identifi...
<ul><li>Regent Theatre   Manager </li></ul><ul><li>Creative Spaces &   Places </li></ul><ul><li>Exploratory / Introductory...
Challenges <ul><li>Where are my factories? </li></ul><ul><li>1950’s mentality </li></ul><ul><li>Punch clock result </li></...
<ul><li>Leadership Structure </li></ul><ul><li>Didn’t want another NFP </li></ul><ul><li>Limited Resources  </li></ul><ul>...
Innovation
Innovation <ul><li>Google Map </li></ul><ul><li>http://maps.google.com/ </li></ul><ul><li>http://maps.google.ca/maps/ms?oe...
 
<ul><li>Creative Rural Economy </li></ul><ul><li>My goal </li></ul><ul><li>How you can help </li></ul><ul><li>Next steps <...
Thank You!
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Creative Rural Economy

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Creative Rural Economy

  1. 1. Creative Rural Economy from MCP to CRE Creative Rural Economy
  2. 2. <ul><li>Municipal Cultural Planning in ‘The County’ </li></ul><ul><li>Why </li></ul><ul><li>Outcomes </li></ul><ul><li>Conditions for Success </li></ul><ul><li>Obstacles </li></ul><ul><li>MCP 2.0; Creative Rural Economy </li></ul>Overview
  3. 3. <ul><li>2004 Economic Development Strategic Plan </li></ul><ul><li>PEC – 0 Competitive advantages in attracting “traditional industry” </li></ul><ul><li>Quality of Place was a significant competitive advantage </li></ul>Why ?
  4. 4. Four Pillar Economic Development Strategy
  5. 5. Creative Rural Economy
  6. 6. Case Study / Success Story <ul><li>Gone from not valuing our culture - 20 years ago </li></ul><ul><li>Curious about this culture thing </li></ul><ul><li>Planning for culture </li></ul><ul><li>Economic Engine </li></ul><ul><li>Stated Community Council Priority </li></ul><ul><li>Strategic Council Priority </li></ul><ul><li>Implementation ! </li></ul><ul><li>Culture takes top Economic Development strategic plan award, plus, plus, plus … </li></ul>
  7. 7. <ul><li>Results </li></ul><ul><li>$45Million in wine industry investment (over 7 years) </li></ul><ul><li>$18M per annum in wine sales today </li></ul><ul><li>$50M-$85M in wine sales potential 5-7 years out - doubling Ag GDP </li></ul><ul><li>Building permits up 300% over 7 years. $150M in incremental </li></ul><ul><li>Tourism visits up 74% spend up168% </li></ul><ul><li>Assessment up ¾ of a $Billion </li></ul><ul><li>Picton downtown revitalization $20-$30 Million </li></ul><ul><li>Declining population rising 2% -5yrs </li></ul>
  8. 8. <ul><ul><li>Shifting economic trends </li></ul></ul><ul><ul><li>Globalization </li></ul></ul><ul><ul><li>Shift in industry </li></ul></ul><ul><ul><li>Manufacturing – services </li></ul></ul><ul><ul><li>Baby Boomers </li></ul></ul><ul><ul><li>Concentration of wealth, demographics, location </li></ul></ul>Why – Big Picture ?
  9. 9. <ul><li>We had the base </li></ul><ul><li>200 yr old agricultural based loyalist settlement </li></ul><ul><li>Untouched for 50 yrs, progress passed us by </li></ul><ul><li>Ireland comparison </li></ul><ul><li>Opportunity to market our past for future community & economic development </li></ul>Why Us?
  10. 10. Quality of Life / Place
  11. 11. <ul><li>Community Consultation – stakeholders </li></ul><ul><li>Develop Plan </li></ul><ul><li>Draft to Community </li></ul><ul><li>Buy In </li></ul><ul><li>Council Adopt </li></ul><ul><li>Municipal Cultural Policy </li></ul><ul><li>Policy Implementation </li></ul>How?
  12. 12. <ul><li>Cultural Governance </li></ul><ul><li>BUY IN = path to success </li></ul><ul><li>Cultural Round Table </li></ul><ul><li>OWNS Cultural Planning </li></ul><ul><ul><ul><ul><li>- Monthly Meetings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Quarterly Outreach </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Annual Rally </li></ul></ul></ul></ul>How
  13. 13. <ul><li>WOW! </li></ul><ul><li>Culture was an under- appreciated community asset </li></ul><ul><li>We were asset rich and appreciation poor </li></ul><ul><li>Huge political shift – business shift </li></ul>Impacts
  14. 14. <ul><li>0 Competitive Advantage for Industry! </li></ul><ul><li>If not Industry, what? </li></ul><ul><li>Culture identified economic pillar – under developed </li></ul><ul><li>Community dynamics changed </li></ul><ul><li>Vision 2009 </li></ul>Conditions for Success
  15. 15. <ul><li>Regent Theatre Manager </li></ul><ul><li>Creative Spaces & Places </li></ul><ul><li>Exploratory / Introductory Meeting in Kitchener </li></ul><ul><li>Creative Economy – Creative Rural Economy </li></ul><ul><li>0: needed something: USP </li></ul>My Journey
  16. 16. Challenges <ul><li>Where are my factories? </li></ul><ul><li>1950’s mentality </li></ul><ul><li>Punch clock result </li></ul><ul><li>Show some vision </li></ul><ul><li>Somebody has to lead </li></ul>
  17. 17. <ul><li>Leadership Structure </li></ul><ul><li>Didn’t want another NFP </li></ul><ul><li>Limited Resources </li></ul><ul><li>(Capacity) </li></ul><ul><li>Cultural Round Table </li></ul><ul><ul><li>Loose Structure </li></ul></ul><ul><ul><li>Self Governed </li></ul></ul><ul><ul><li>Self Motivated </li></ul></ul><ul><ul><li>Powerful Machine </li></ul></ul>Challenges
  18. 18. Innovation
  19. 19. Innovation <ul><li>Google Map </li></ul><ul><li>http://maps.google.com/ </li></ul><ul><li>http://maps.google.ca/maps/ms?oe=UTF-8&hl=en&ie=UTF8&msa=0&msid=113787853870611313127.000435a302727a781e8b7&z=10&om=1 </li></ul>
  20. 21. <ul><li>Creative Rural Economy </li></ul><ul><li>My goal </li></ul><ul><li>How you can help </li></ul><ul><li>Next steps </li></ul><ul><li>Resource </li></ul>What’s Next?
  21. 22. Thank You!

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