Avaya Aura


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  • Avaya focuses on three key constituents in the enterprises – three constituents with very different needs.
    End Users
    Line of Business
    End users just want simplicity and the tools to get the job done, without being concerned with the technology.
    Different users have different needs. The mix of venues from which they operate means different devices, networks, modalities, and use cases.
    Increasingly, social media is in use, and in fact I heard a statistic the other day that social networking applications have now surpassed email as the means to share and collaborate.
    Customer’s have a range of business applications and data sources, and users are suffering from information and access overload, or they can’t get to what they need when they need it.
    And of course, these environments are multi-vendor in nature. All this amounts to considerable degrees of complexity, latency in business processes, wasted energy and resources, and ultimately sub-optimal business performance.
  • People have become a slave to the very tools and technology that has been put in place to serve them. Rather than looking at the desktop or network out to the users, we are looking at people and their needs and working that backwards into the technology.
    Our vision is to drive authentic and purpose driven collaboration. Avaya can create a shift from how people operate today being so document or task driven to becoming more people centric.
    We believe the next generation of contextual collaboration will bring the speed, efficiency and innovative power of human relationships back to the forefront of business activity by effortlessly orchestrating how people communicate to support their organization's goals.
    And, business systems — both formal and informal — will be communication enabled quickly and easily to reduce the human latency inherent in business processes, and to create a more responsive and agile enterprise.
  • Avaya Aura Conferencing features include:
    Well established Meeting Exchange audio conferencing functionality including Avaya one-X control and TUI controls
    Web Conferencing is easily accessed from standard browsers, and is feature rich, with multiple-presenter presentations, white-boarding, application and desktop sharing, video streaming, synchronized audio/video/web recording, chat discussions, polling/voting, invites and call-outs, and conference roster with full audio controls.
    Tight integration with Microsoft LiveMeeting (together with Outlook and OCS), IBM Sametime Web Conferencing (together with Notes and Sametime), and Adobe® Connect™, in addition to Avaya Web Conferencing. Integrated features include scheduling, calendar links, click to conference/join, conference roster displays showing active speaker, audio dial-outs, audio muting and user termination.
    Avaya Aura Conferencing will be extended in 2H 2010 with built-in software-based H.263 video bridging with voice-activated video switching, scaling up to 10% of the concurrent audio participant capacity in a configuration, which will further simplify the deployment of combined audio, video and web conferencing. This will be complementary to workgroup video bridges built into video endpoint and to higher scale dedicated video MCU bridges.
    Avaya Aura Conferencing Enterprise Edition (4Q’10) will bring the System Platform packaging and further simplifications to the full-scale version of the same software – until then Avaya Meeting Exchange 5.2 is the current product for high-scale use.
  • User features include:
    Web-based Self administration
    Reach Me
    Notify Me
    Message access
    Built-in speech to text
    Built-in speech based addressing (voice recognition)
    Easy access from Avaya one-X clients
    Localization and TUI – Initial release focuses on Octel Aria-like TUI in US English, German, Latin Spanish, Brazilian Portuguese with additional languages and TUIs to follow in future releases
    IT features include:
    Flexible message store choices
    SIP connectivity with Communication Manager (6.0, 5.2), Session Manager (6.0), SES (5.2.1), CS 1000 (pending) and supports for a wide range of 3rd party PBXs via SIP gateways
    Flexible deployment options – single server and multi-server, redundancy, distributed vs centralized
    Scale up to 20,000 users in a single system (multi-server)
    Scale up to 6,000 users on a single hardware server (application and storage)
    Speech auto-attendant
    Standard servers with System Platform benefits
    Simplified packaging
  • We’ve taken an approach with ACE to create packaged applications. Currently, we have 7 Packaged Applications (OCS Integration, Sametime Integration, Mobile Cost Optimizer, Event Response Manager, Hot Desking, Web Browser Add In, Office Add In) that provide out of box integration with common business applications and are packaged with their own software & services codes, making it simple for Channels to quote, engineer, deploy and sell. Each of the packaged applications have lead accounts behind them and come available with an ROI Tool/business case to demonstrate the quantifiable benefits to the enterprise. These Packaged Apps work in a multi-vendor environment and including Avaya CS100, Avaya CM, CISCO UCM, Tandberg VCS, MSFT, IBM etc…
    We have gotten a lot of traction with the packaged apps — our strategy is to lead with a packaged or custom apps, demonstrate immediate value of ACE platform and pull through other Avaya Apps & products. Given the multivendor nature of ACE, we are able to break into non-Avaya incumbent accounts.
    For instance under NDA, we been successful with this strategy with HSBC, Barclays, Bank, and Deutsche Bank.
    HSBC: (HSBC where CISCO won IPT but we increased our presence using ACE ) Procured Multi-vendor Click to Call with IBM same time but also secured ACE hot desking and are in the process of extending ACE to their Call Centers (routing calls from Call Centers to Branch staff based on availability).
    Barclays Bank: deployed Event Response Manager (ERM) packaged app in its telecom group and other LOBs are exploring ACE for their business needs
    Deutsche Bank: Started off with communications enabling CRM providing click-to-call ability, next extended it with Message Drop/Blast followed by Group Directory Integration with ACE click-to-call — so, once you have the platform you can keep building on it.
    In terms of vertical applications, we’ve really moved the yard sticks this year. We’ve delivered a number of applications for the financial, healthcare, and hospitality industries. With ACE, we communication enabled financial terminals at Bloomberg, and a Finance CRM application at Deutsche Bank.
    We announced a number of healthcare applications at the HIMMS event back in early March. We talked about Mobile Device Checkout, Nurse Call Response, Patient Appointment Reminder, and Patient Admit Coordinator. We worked with IBM to address the needs at Florida Hospital where these applications embed communications into portals, and use location based services, and notification services to improve hospital efficiency and patient care.
    By the way, IBM awarded Avaya their 2010 IBM IMPACT Smart SOA Award, for communications-enabled healthcare solutions.
    In Hospitality, you are already familiar with the Marina Bay Sands story where we able to prototype an ACE IPTV integration application within 2 days! We announced the Guest Media Hub earlier this year, and we’ll be making more announcements at the HITEC 2010 hospitality event at the end of June. These applications provide guest self service in new innovative ways — another example of new user experiences from Avaya — including notification and location based services all to improve guest service levels and loyalty, and revenue per guest stay.
  • New Presence Services 6.0 features:
    Native Instant Messaging now generally surfaced (previously available in Avaya one-X Agent)
    IM and Presence supported for:
    Avaya one-X® Communicator 6.0
    Avaya one-X® Agent
    Avaya one-X® Deskphone 96xx with SIP 2.6 or SIP 6.0 connected to Session Manager
    Federated with Microsoft Office Communicator 2007 users
    Increased scalability supporting up to 10,000 users per server
    Adds support for IBM Sametime Presence in addition to Microsoft OCS (IM to follow in 4Q10)
    Easier customer deployments using System Platform (native deployment on COTS also available)
    Availability of a software developers kit (SDK) for Presence (to be incorporated into Avaya ACE)
    Allows third-party and in-house developers to “Presence enable” applications
    Unique “bulk” APIs allow applications to efficiently monitor presence of many thousands of users
    Explicit support for independent XMPP clients
  • System Platform is now supporting the following applications (with more planned):
    Avaya Aura™ Solution for Midsize Enterprises (Nov’09)
    Avaya Modular Messaging (Nov’09), Avaya Aura™ System Manager (Jan’10), Avaya Aura™ Communication Manager (Q3’10) – enterprise configurations, Avaya Aura™ Session Manager (Branch) (Q3’10) – remote survivability, Avaya Aura™ Session Border Controller (Q3’10)
    Avaya Aura™ Application Enablement Services (Q3’10)
    Avaya Aura™ Presence Services (Q3’10), Avaya Aura™ Conferencing (Q3’10), Avaya Aura™ Messaging (Q3’10)
    New System Platform 6.0 capabilities:
    Broader application support (above)
    IPv6, plan to submit System Platform for US federal JITC certification
    Built-in Performance Monitoring (VESPER) providing statistics feed to System Manager for reporting
    Further real-time tuning in the virtual use of NICs and disk resources
    Upgrade to the latest Xen® related software
    Recap of common built-in System Platform capabilities:
    Packaged appliance model – customers do not have to understand or manage virtualization/internals
    Virtualization through Xen® Hypervisor, which Avaya has highly tuned to support real-time signaling and media applications (in ways that still seem to be unique in the marketplace for media handling)
    Rapid installation of full multi-application “templates” with automated inter-application configuration
    WebLM software licensing tools
    Avaya Secure Access Link remote monitoring/alarming (backed by Avaya and partner services offers)
    High availability “warm standby failover” options (applicability depends on applications)
    Backup and restore
    Software upgrades with virtual image staging and wind-back
    Core platform management console and tools
    Selling model:
    System Platform is not separately licensed but is included as an entitlement as a part of products that are sold and deployed as “System Platform templates”.
    Some Avaya applications now only have the System Platform option, while some still also have non virtualized deployment choices.
  • Applications now managed through Avaya Aura System Manager
    Communication Manager 5.x and 6.0
    Modular Messaging 5.2
    Communication Manager Messaging 5.2 and 6.0
    Session Manager 5.2 and 6.0
    Presence Services 6.0
    Conferencing 6.0
    Messaging 6.0
  • Communication Manager 6.0 features include:
    Supported on latest S8800, S8300D and S8510 (with added memory) hardware servers
    Scale increased to 18,000 SIP or H.323 endpoints,
    “Evolution server” mode allows any mixture of Session Manager connected SIP and directly connected non-SIP endpoints (DCP, Analog, H.323) that may be connected through all currently supported gateways
    Full SIP “feature server” mode is just a single flag setting within the exact same Communication Manager software (no new deployment or servers required)
    AES server connection and control of both SIP and non-SIP endpoints
    Support for “implicit application sequencing” for Evolution server and third-party PBX users are not using SIP endpoints
    SIP-based survivability
    Builds on our market leading ESS and LSP capabilities deployed for many years for H.323
    Allows both SIP and non-SIP endpoints to survive communications disruptions
    Survivable Core – assumes access to parts of SM core and redirects to alternative feature/evolution servers
    Survivable Remote (2H10) – assumes network to central core is disrupted and provides a virtualized local instance of Session Manager packaged with CM to support continuous remote operation
    Communication Manager is a SIP to H.323 video gateway to support interoperability between forthcoming SIP-based video and existing environments
    All Communication Manager 6.0 configurations now delivered on System Platform:
    Common installation, management, upgrades, remote monitoring, and virtualization
    Less virtualized components in enterprise “templates” versus midsize
    Includes enterprise duplex (shadow server), simplex and S8300D blade “templates”
  • Avaya Aura Session Border Controller features include:
    Market leading Acme Packet feature set
    Software-based and virtualized deployment through System Platform on standard S8800 servers
    Supports Avaya Aura 5.2.1 as well as 6.0
    Security protection from SIP/VoIP attacks, invalid SIP messages, denial of service, spoofing attacks, “man in the middle”, access through unused VoIP ports
    Connectivity assistance including NAT traversal and UDP/TCP conversion 
    Protocol conversions for interoperability including SIP header manipulation and service provider adaption
    Codec transcoding of media streams such as G.711/G.729 conversion between enterprises and service providers
    Session replication - “forking” media streams allowing applications like call recording to be efficiently implemented.
    Quality of service policy and prioritization enforcement
    Regulatory compliance supporting legal requirements for emergency calls and lawful interception.
    Statistic gathering
    Testing and Support:
    Support for Avaya Aura SBC comes directly from Avaya – this is a fully branded Avaya product
    Avaya internally works with Acme Packet within an agreed back-end OEM support model
    Avaya directly tests and certifies with global Service Providers, and is also able to leverage Acme Packet’s considerable global SP testing expertise and activity to accelerate this process
    Complementary to higher-scale hardware SBCs
    Avaya continues to resell Acme Packet SD3800 and SD4500
    Some customer environments may use both Avaya Aura SBC and higher-scale SBCs at different locations for different purposes
  • New Session Manager 6.0 features:
    Scale to 50K SIP endpoints across 6 SM instances
    Support for 96XX phones and future video devices to “multiply register” with active/active Session Managers for high availability
    Support SIP-based CM Core Survivability (alternative servers)
    Will release SIP-based CM+SM Remote Survivability on System Platform in 2H10 following beta testing
    More flexible Trust Management allows third-party security certificates for any SIP entity
    Increased performance of software TLS encryption reduces hardware requirements
    Expanded SIP features with CM include:
    Per button ring control
    Call pickup alerting
    SIP integration with one-X® Portal – one-X® Portal user interface may be used with SIP deskphones
    SIP integration with one-X® Mobile clients – one-X® Mobile clients may be used with SIP deskphones
    Internal calling party number block
    Call park/un-park button consolidation
    Easy Lab Package allows sales and partner to quickly start Session Manager customer trials
  • Avaya Aura

    1. 1. Building the Foundation for Collaboration with Avaya Aura™
    2. 2. Agenda Foundation for Collaboration © Avaya Inc. 2010. All rights reserved. 2 Avaya Vision What’s New: Avaya Aura™ 6.0 Go to Market Roadmap Summary
    3. 3. Enterprise Customer Demands 3 End User Line of Business IT Communicate effectively with my device of choice Communications that are built for me and are available anywhere Don’t repeat history - have it at your fingertips Resolve problems faster Increase my team’s productivity Get closer to my customers Faster time to market Rapid deployment of new features and applications to meet business needs Lower risk upgrades, implementations, and integrations Lower ongoing operating expenses and improved TCO
    4. 4. Avaya Vision Delivers for Customers: Business Collaboration -- Redefined Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 4 Changing collaboration and user experiences from document centric to people centric – with the right tools and context for every user and process
    5. 5. Avaya Aura™ Enables People-Centric Business Collaboration Traditional Communications Users tied to network, application and location silos Avaya AuraTM Session based communications allows flexible connection of users, applications and systems enterprise-wide Application Servers
    6. 6. CentralizedCentralized communicationscommunications & management& management LeverageLeverage existingexisting investmentsinvestments SimplifySimplify connectivityconnectivity From complex to simplified infrastructure 6
    7. 7. Getting There: A Customer Roadmap 7 Transform your Business  Smart and contextual  Collaborate across boundaries  Measure, analyze, optimize Simplification and Consolidation  Reduce communication costs  Consolidate collaboration tools  Evolve to session management  Minimize email dependency 33 Speed and Efficiency  Simplify and personalize customer and user experiences  Rapidly deploy applications  Affordable HD desktop video  Integrate communications into business applications 22 11 Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 7
    8. 8. Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. Customers Embracing the Vision
    9. 9. Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 9 What’s New: Expanding Avaya Aura™ for People- Centric Business Collaboration End User & Line of Business IT Next Gen Messaging Lower cost, smaller footprint, speedy installation Presence Instant Messaging Across the portfolio Unified Conferencing Lower cost, smaller footprint, speedy installation Packaged Applications, CEBP Enhanced toolkits Application Enablement Avaya Aura System Manager System Platform Broader support, manageability, reduced footprint Avaya Aura Session Manager Increased scale, ACE & CS1K integration Avaya Aura Communication Manager Deployment options, investment protection Avaya Aura Session Border Controller Easy to buy & install security on reduced footprint Rich,Rich, contextualcontextual collaborationcollaboration applicationsapplications Rich,Rich, contextualcontextual collaborationcollaboration applicationsapplications Lower cost,Lower cost, deploymentdeployment flexibility, SIPflexibility, SIP based agilitybased agility Lower cost,Lower cost, deploymentdeployment flexibility, SIPflexibility, SIP based agilitybased agility
    10. 10. Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 10 What’s New: Expanding Avaya Aura™ for People-Centric Business Collaboration Clients and Devices Unified Communications Applications Session Manager 6.0 System Manager 6.0 Communication Manager 6.0 Presence Services 6.0 AES 6.0 Avaya Agile Communication Environment 2.2 (ACE) Collaboration, Email, Team Space & Social Networking Integration CS 1000 R7 Data Infrastructure 96X1 phones low end SIP options Avaya one-X® UC Clients Video Endpoints Avaya Aura™ Messaging 6.0 Avaya Aura™ Conferencing 6.0 Video Session Border Controller 6.0
    11. 11. Avaya Aura™ Conferencing Standard Edition 6.0 Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 11  What’s new – Simplified and packaged multimedia audio, web, video (2H10) conferencing; formerly Avaya Meeting Exchange – Packaged Enterprise Edition 4Q10  Why does it matter? – More rapid conferencing deployments enabling proven customer ROI  Key features – Audio bridge, web conferencing, web portal, reservations, management and other tools all virtualized on a single server with System Platform – 500 concurrent audio + web sessions (typically ~7,500 employees) – Integration with Microsoft, IBM, Adobe web conferencing, plus Avaya one-X®
    12. 12. Avaya Aura™ Messaging 6.0 Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 12  What’s new – First phase of our next-generation messaging evolution – SIP based, multimodal, multimedia – Targeted today for greenfield and Octel Aria base  Why does it matter? – Simplifying messaging deployment and migration – Foundation for integrating Modular Messaging and CallPilot in future releases (all are being sold today)  Key features – Flexible all-Linux resilient, multi-system architecture incl. single-server – Enhanced user interfaces and built-in text-to-speech, speech addressing, speech auto-attendant Virtual receptionist
    13. 13. Avaya ACE™ Integrates Communications, Business Applications Agile Communication Environment (ACE) Communication Standard Interfaces (SIP, CTI…) IT Standard Interfaces (Web Services, Plug ins…) Multi-Vendor Ecosystem Customers DevConnect (4000+) Avaya Connect Avaya Services Avaya R&D e.g. Event Response Manager Business Applications Vertical Applications e. g. Health Care Enhanced Communications Applications e.g. Mobile Cost Optimizer Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 13
    14. 14. What’s New in Avaya ACE™ 2.2 Packaged Applications Developer Toolkit Infrastructure Event Response Manager - Notify and orchestrate the right people onto a conference call Message Drop & Message Blast API - Personalised message recording and delivery Avaya AuraTM AES/CM TR87 & SIP Web Browser Add-in Enhancement -C2C from Pop-Up Boxes -No need for OCS Office Add-in Enhancement -C2C from Office Smart Tags -No need for OCS Mobile Cost Optimizer and Hot Desking Enhancements -One number CLI display -Force Optimize (MCO) Avaya Aura™ Communication Manager Enhancements - Support for ACE Packaged Applications Support for Microsoft Windows OS - An alternative to Linux Audio Call Play Text Message API -Text to speech - used in ERM application Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 14
    15. 15. Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 15 Avaya Aura™ Presence Services 6.0  What’s new – Now on System Platform or software-only on customer-provided COTS – Completes delivery of IM across Avaya one-X® portfolio plus IBM Sametime integration – Why does it matter? – Delivers consistent multivendor context to users across systems – Native Instant Messaging simplifies adoption for Avaya base – Open standards based and IM aggregation and federation  Key features – Federated presence and IM across Microsoft, IBM, Avaya one-X Communicator and Agent, 96xx SIP phones
    16. 16. Avaya Aura™ System Platform 6.0 Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 16  What’s new – Easy installation and management for unmodified Avaya products in a virtualized environment now across the portfolio  Why does it matter? – Now the de-facto deployment method for many Avaya software applications – Extended to large scale enterprise configurations, messaging, conferencing, SBC and more….  Key features – Products are brought together into pre- defined virtualized “templates” that are installed, managed, and supported with common built-in tools on shared hardware servers
    17. 17. Avaya Aura™ System Manager 6.0 Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 17 Avaya Aura System Manager  What’s new – Extended common administration for Avaya Aura™ applications  Why does it matter? – Common administration now supports Session Manager, Communication Manager, Modular Messaging, Communication Manager Messaging, Conferencing, Presence Services  Key features – Centrally manage enterprise-wide Avaya applications through one system – Roadmap includes heritage-Nortel integration including merging UCM
    18. 18. Communication Manager 6.0 Avaya Aura™ Communication Manager 6.0 Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 18 Avaya Aura™ Communication Manager Deployment Options  What’s new – Most flexible revision of core voice and video telephony server to date  Why does it matter? – Allows customers to evolve gradually to SIP devices and Session Manager – Increased scale, simpler deployment  Key features – “Evolution server” deployment option supports SM SIP devices plus traditional H.323/TDM devices & apps – SIP Survivable Core and Survivable Remote (to follow with local SM including CS1K); evolution of ESS and LSP – Enterprise configurations now all on System Platform
    19. 19. Avaya Aura™ Session Border Controller 6.0 Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 19 Session Border Controller  What’s new – New Avaya branded software-based session border controller (SBC) powered by Acme Packet technology – Complete, easy to buy and install Avaya solution including a compact, cost effective footprint – Why does it matter? – Securely connect communication solutions to other SIP-enabled entities internally and externally – Key features – Deployed with System Platform on S8800 managed by System Manager – Supporting up to 750 simultaneous SIP sessions (~5,000 employees) – Complementary with higher-scale hardware SBCs
    20. 20. Avaya Aura™ Session Manager 6.0 Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 20 Session Manager 6.0 Scale & Orchestration  What’s new – Increased scale to 50K SIP endpoints with expanded active/active reliability (on path to 250K endpoints) – More than 400 customer installations to date  Why does it matter? – Next revision of SIP-based secure session management, routing, and user management platform – Enhanced security and interoperability  Key features – Up to 6 active/active SM instances – CS 1000, CS 2100 interoperability (deeper integration by end of year)
    21. 21. Demonstrating Value to Customers: Avaya Aura™ Savings Estimator Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 21
    22. 22. Helping Customers Collaborate Avaya Partner-Centric Collaboration Services Business Communications Advisory Services Self-Funded Roadmap Technical Advisory Services Support Managed Conferencing & Telepresence Global MNOCs Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 22
    23. 23. Summary: Evolving Foundation for People-Centric Collaboration  Unified conferencing, next-gen messaging  Presence/IM across the portfolio  Application integration and CEBP made easier  Evolve to SIP at their own pace  Easy to buy and install end-to-end security  Increased Session Manager scale and interoperability  Simplified manageability in a virtualized footprint, system wide Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 23 For the user: Rich, contextual collaboration applications For IT: Low cost deployment, flexibility, SIP-based agility
    24. 24. Analyst NDA Briefing © Avaya Inc. 2010. All rights reserved. 24 thank you