Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

An overview of the social media website Reddit, and how journalists can use it to enhance their audience.

Link to a tipsheet for Reddit:

**You are free to use this presentation as you see fit, but please source to me.

Published in: Technology
  • My English teacher (not a native English speaker) wants our class to make some presentations on whatever we'd like. I'm a pretty hollow and cold person and can't think of anything. I thought 'hey I browse reddit a lot' and decided that my presentation would be about reddit. I have to have it done for tomorrow. I really like your presentation. Can I please use this presentation?
    Are you sure you want to  Yes  No
    Your message goes here


  1. 1. Quick Stats Launched in 2005 In October:  46 million unique visitors  3.8 billion pageviews  1.9 million logged in Redditors (source:
  2. 2. Reddit shorthand “/r/” – Refers to various subreddits (example /r/politics) /r/IAmA – “I Am A,” a popular subreddit “AMA” – Ask Me Anything “AMAA” – Ask Me Almost Anything
  3. 3. Reddit Enhancement Suite
  4. 4. Top Subreddits source:
  5. 5. source:
  6. 6. On Reddit, stuff more easilyconsumable (pics, .gifs), getsupvoted more and more quicklythan stuff that takes a while todigest (articles, video).
  7. 7. Erik Martin (hueypriest, Reddit admin):  News sometimes breaks on Reddit – IAMAs (Barack Obama), entertainment (Android 4.0 feedback, citizen journalism (voting machine, Aurora shooting)  News organizations need to gear their message towards subreddits that work with the message.  “I think the real power is in using it to build an audience.”
  8. 8. DO: Find your audience/niche. Interact with them. Watch for breaking news. Follow the subreddit’s rules.
  9. 9. Find your audience.
  10. 10. Find your niche community.
  11. 11. Build your community!
  12. 12. DON’T: Post only your content (spam) Ignore questions. “Dump and drive”
  13. 13. DON’T be a spambot.
  14. 14. Find the breaking news threads.
  15. 15.
  16. 16.
  17. 17. Sources from Reddit? Reddit users highly value their privacy. Registration only requires a username and a password. Private message them—response could vary.
  18. 18. Private messaging
  19. 19. /r/IAMA
  20. 20. Top /r/IAMAs
  21. 21. Interaction: If it is an “Ask Me Anything”, make sure to answer as many questions as you can. Answer as honestly as you can. Set aside a few hours for it.
  22. 22. Interaction:
  23. 23. Questions? Feel free to contact me on Twitter @chessadecain