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Scm

  1. 1. ® Dipesh Bhattarai BIM 7 th Semester( KIST College) Roll No:- 06
  2. 2. <ul><li>Established by Ted Waitt in September 5, 1985. </li></ul><ul><li>Gateway directly and indirectly sells its desktop and notebook computers and PC-related products and services. </li></ul><ul><li>Computer Hardware Company which develops, manufactures, supports, and markets a wide range of personal computers, monitors, servers, and computer accessories. </li></ul>
  3. 3. <ul><li>Became well-known brand in 1991 when it started shipping its computer hardware in cow-spotted boxes and for its creative advertising in Computer Shopper and other magazines. </li></ul><ul><li>The company was built on a direct-sales model — like Dell — which was initially very successful. </li></ul><ul><li>In the early and mid-2000s, the company struggled; after years as a fixture on the Fortune 500 list of largest companies worldwide, the company was not listed in 2006, having dropped to number 508. </li></ul>
  4. 4. <ul><li>Subsidiary of Acer. </li></ul><ul><li>But at a $710m (£354m) purchase price, it's a comedown for a company that in 1997 was offered $7bn to become part of Compaq. </li></ul><ul><li>Gateway company is purchased by Acer company in October 2007. </li></ul>
  5. 5. <ul><li>Direct, Professional, and Retail. </li></ul><ul><li>Direct:- </li></ul><ul><li>The Direct segment sells to consumers and small business customers using both the Internet and call centers. </li></ul><ul><li>contd…. </li></ul>
  6. 6. <ul><li>Professional Segment:- </li></ul><ul><li>The Professional segment sells to medium-to-large businesses, educational and government agencies using telephone-based and field sales teams, complemented by local, regional, and national value added resellers and facilitated through customized Web sites. </li></ul>
  7. 7. <ul><li>Retail Segment:- </li></ul><ul><li>The Retail segment sells products directly to retailers, such as consumer electronics stores, computer superstores, and warehouse clubs. </li></ul><ul><li>eMachines branded PCs are sold exclusively through the retail channel. </li></ul>
  8. 8. <ul><li>Gateway announced a dramatic shift in its distribution model. The company, owned by Acer, will now focus exclusively on retailers, e-tailers and channel partners. </li></ul><ul><li>Gateway products will now be sold online, in retail storefronts and via telephone-based channel partners. </li></ul>
  9. 9. Customer Manufacturer Supplier Retailer
  10. 10. <ul><li>Gateway’s Strengths </li></ul><ul><li>• Powerful, Differentiated U.S. Brands </li></ul><ul><li>– Leading aided brand recognition </li></ul><ul><li>– Includes successful eMachines brand </li></ul><ul><li>• Strong US Market Share </li></ul><ul><li>– 14.5% in consumer PC </li></ul><ul><li>– 21% in consumer PC sold through retailers </li></ul><ul><li>• Excellent Customer Base in US </li></ul>
  11. 11. <ul><li>Profitably grow its core PC business by driving to be a low cost provider while improving operational execution and overall efficiency. </li></ul><ul><li>Gateway is focused on growing its consumer business through both its Direct and Retail channels via product innovation, retail relationships, an enhanced web presence. </li></ul><ul><li>Control its investments in the Professional business for profitable growth in targeted markets. </li></ul>
  12. 12. <ul><li>www.gateway.com </li></ul><ul><li>www.theinquirer.net </li></ul><ul><li>www.news.zdnet.co.uk </li></ul><ul><li>Annual report of gateway (2006) </li></ul>

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