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There's Power in a Pin

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Explore Pinterest as a tool for growing your brand's reach and traffic.

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There's Power in a Pin

  1. 1. 1 There’s Power in a Pin
  2. 2. 2 WHO’S PINNING? • 100M active users • 85% are women • 38% are millennials
  3. 3. 3 Women are planning their future. Spending 116 minutes on: • Fashion • DIY & Crafts • Food & Drink • Home Décor • Quotes
  4. 4. 4 Millennials are planning their lives. Spending 2 hours+ on: • Fashion • DIY & Crafts • Food & Drink • Home Décor • Health & Fitness
  5. 5. 5 They have spending power. • 48% of women on Pinterest have HHI over $75K. • 40% of millennials have HHI over $75K.
  6. 6. 6 Followers know Pinterest is the platform with content they “love.” Pinterest knows it’s the place for “good stuff.”
  7. 7. 7 Let’s look at the basics. These are boards. This is a pin.
  8. 8. 8 It’s time to become Pinterest-savvy. • Build Brand Awareness • Create Community • Showcase your visuals • Highlight your words • Keep pinning, keep testing

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