Presented at Confident Coding III, San Francisco, CA. October 20, 2012. Flying in from 10,000 foot view (“Hey, browser, show me this”, “Okay, here it is”), we’ll take thoughtful overview of the HTTP request/response cycle. Its essence is simply a series of questions & answers, accumulating portions of content to be gracefully assembled for the user. We’ll hone in on some key players amidst the “full stack” of communications, with special attention to how an understanding of the HTTP lifecycle endows any developer or designer with the power to optimize for performance, cost, and UX