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@ C C Z O N A
CASE STUDIES
FitBit: http://thenextweb.com/insider/2011/07/03/fitbit-users-are-inadvertently-
sharing-details-of-their-sex-lives-with-the-world/
Uber: http://www.forbes.com/sites/kashmirhill/2014/10/03/god-view-uber-
allegedly-stalked-users-for-party-goers-viewing-pleasure/ & http://
valleywag.gawker.com/uber-allegedly-used-god-view-to-stalk-vip-users-as-
a-1642197313 & http://www.forbes.com/sites/chanellebessette/2014/11/25/does-
uber-even-deserve-our-trust/ & http://www.wired.com/2011/04/app-stars-uber/ &
http://motherboard.vice.com/read/ubers-god-view-was-once-available-to-drivers
& http://motherboard.vice.com/read/ubers-god-view-was-once-available-to-
drivers
OkCupid: http://blog.okcupid.com/index.php/the-best-questions-for-first-dates/
Affirm, et al: http://recode.net/2015/05/06/max-levchins-affirm-raises-275-
million-to-make-loans/ & http://time.com/3430817/paypal-levchin-affirm-lending/
& http://www.nytimes.com/2015/01/19/technology/banking-start-ups-adopt-
new-tools-for-lending.html & http://www.spiegel.de/international/germany/
critique-of-german-credit-agency-plan-to-mine-facebook-for-data-a-837713.html
& http://www.motherjones.com/politics/2013/09/lenders-vet-borrowers-social-
media-facebook
Shutterfly: http://jezebel.com/shutterfly-thinks-you-just-had-a-baby-1576261631
& http://www.adweek.com/adfreak/shutterfly-congratulates-thousands-women-
babies-they-didnt-have-157675
Zuckerberg on miscarriage: https://www.facebook.com/photo.php?
fbid=10102276573729791
Target: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
Facebook Year in Review: http://meyerweb.com/eric/thoughts/2014/12/24/
inadvertent-algorithmic-cruelty/ & http://www.theguardian.com/technology/
2014/dec/29/facebook-apologises-over-cruel-year-in-review-clips
Google AdWords: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2208240
& http://freakonomics.com/2013/04/08/how-much-does-your-name-matter-full-
transcript/
Flickr: http://www.theguardian.com/technology/2015/may/20/flickr-complaints-
offensive-auto-tagging-photos
Google Photos: https://twitter.com/jackyalcine/status/615329515909156865 &
https://www.yahoo.com/tech/google-photos-mislabels-two-black-americans-
as-122793782784.html
Twitter Who To Follow & Last.fm Similar Listeners: https://medium.com/
message/harassed-by-algorithms-f2b8229488df
Chicken Breast: http://metro.co.uk/2016/01/27/this-chicken-breast-has-a-
surprisingly-healthy-heart-rate-considering-its-dead-5647836/ & https://
www.youtube.com/watch?v=7rO5knyjDR0
LinkedIn http://www.slate.com/articles/technology/technology/2016/05/
linkedin_called_me_a_white_supremacist.html
Shirley Cards, Race, & Film Emulsion: http://priceonomics.com/how-
photography-was-optimized-for-white-skin/ & http://www.buzzfeed.com/
syreetamcfadden/teaching-the-camera-to-see-my-skin#.wkv3Jmd8O

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