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Mcluhan class pres

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Mcluhan class pres

  1. 1. Marshall
McLuhan:
 Into
“the
Electric
Age” Introduc8on
to
 Mul8media
Composi8on Sept.
21,
2010
  2. 2. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  3. 3. Cubism
is
the
Medium “Cubism,
by
seizing
on
 instant
total
awareness,
 suddenly
announced
 that
the
medium
is
the
 message”
(13). Georges
Braque,
Man
with
a
Guitar
(1911‐12)
  4. 4. ...
and
the
Medium
is
the
Massage 4
  5. 5. Books
Are
Hot
(Media) 5
  6. 6. McLuhan’s
Ages
of
Man
  7. 7. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric
  8. 8. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate
  9. 9. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral
  10. 10. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns
  11. 11. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media
  12. 12. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image
  13. 13. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on
  14. 14. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex
  15. 15. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  16. 16. McLuhan’s
Ages
of
Man
  17. 17. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric
  18. 18. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral
  19. 19. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns
  20. 20. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image
  21. 21. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on
  22. 22. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex
  23. 23. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  24. 24. McLuhan’s
Ages
of
Man
  25. 25. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth • Oral
 • Complex
  26. 26. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Collec8ve • Individual • Fragmented • Myth • Time‐
&
space‐ paLerns • Oral
 • Literate
 • Viewpoint
 • Centraliza8on
 • Complex • Simple
 • Extension

  27. 27. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  28. 28. McLuhan’s
Ages
of
Man
  29. 29. McLuhan’s
Ages
of
Man • Tribal
  30. 30. McLuhan’s
Ages
of
Man • Tribal • Collec8ve
  31. 31. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth
  32. 32. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth • Oral

  33. 33. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth • Oral
 • Complex
  34. 34. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Collec8ve • Individual • Fragmented • Myth • Time‐
&
space‐ paLerns • Oral
 • Literate
 • Viewpoint
 • Centraliza8on
 • Complex • Simple
 • Extension

  35. 35. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  36. 36. Books
Are
Hot
(Media)
  37. 37. Books
Are
Hot
(Media) Representa8ons
 of
semio8cs
  38. 38. Books
Are
Hot
(Media) Representa8ons
 of
semio8cs
  39. 39. Books
Are
Hot
(Media) Representa8ons
 of
semio8cs

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