Cbs asset review 6 22-13

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June 2013 CBS DFW Market Review and National Web Asset Review. Advertising and Marketing in DFW.

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Cbs asset review 6 22-13

  1. 1. Chris CorsonACCOUNT EXECUTIVECBS RADIO – DALLAS214-525-7032Chris.corson@cbsradio.comDallas FortWorthTexasNational CBS MapDFW Radio Station by Station ProfilesDigital AssetsJune 2013
  2. 2. 53.6% Total MarketReach By CBS60.4% Market Reach High Income
  3. 3. 010203040506070Full TimeEmployment57.6%13.5%10.4%4.3%7%Part TimeEmploymentHomemaker Student RetiredEmployment Status051015202530P18-2410.6%26.5%P25-34 P35-44 P45-54 P55-64 P65+18.7%21.5%16.2%6.6%AgeFemale54.3%Male45.7%Gender0102030405060Income Upto $35KIncome$35K-$75KIncome$75K & Higher49.4%30.9%19.6%Household IncomeRent / Other24.9%Own75.1%Home OwnershipSTATION PROFILEOnline Stats103.7 Lite FM WebsiteMonthly Page views: 323,615Monthly Unique Visitors: 51,188Monthly Streaming Sessions: 149,485Email Database: 69,125Weekly Consumer Reach 12+Consumer1,071,800 per week (19.7% Reach)Source:This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.Instant Qualitative Profile: Radio Station KVIL. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.Qualitative Population: 1,022,900 Qualitative Respondents: 529 Estimates displayed are for % Composition. This service is notpart of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
  4. 4. 0500010000150002000025000300003500040000Under$25K7,0000$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+18,90023,40033,70037,400Household IncomeFemale68,900Male51,500GenderSTATION PROFILESource:This report was created using the following information: +Instant Qualitative Profile: Radio Station KVIL-FM and Personallyattended/visited rock concert (yr)/KVIL-FM and Belong to health or exercise club/ KVIL-FM and Spent $100-$499 on csmtcs,perfumes, skin care items. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population:120,400 / 330,900/215,000 Qualitative Respondents: 57 / 166 / 108 Estimates displayed are for target persons. This service is notpart of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)KVIL-FM & PersonallyAttended/Visited Rock Concert (yr)050001000015000200002500030000350004000045000P18-2415,20040,100P25-34 P35-44 P45-54 P55-64 P65+24,30022,50014,9003,400Age020000400006000080000100000120000Under$25K12,80025,100$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+43,70038,600111,40099,400Household IncomeFemale202,500Male128,400GenderKVIL-FM & Belong to Health orExercise Club01000020000300004000050000600007000080000P18-2442,90072,800P25-34 P35-44 P45-54 P55-64 P65+71,50059,40065,30019,000Age0100002000030000400005000060000Under$25K23,70011,700$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+24,40042,30055,800 57,100Household IncomeFemale173,200Male41,800Gender01000020000300004000050000600007000080000P18-2431,20068,200P25-34 P35-44 P45-54 P55-64 P65+27,90049,10028,00010,600AgeKVIL-FM & Spent $100-$499 on csmtcs,Perfumes, Skin Care Items(yr)
  5. 5. 010203040506070Full TimeEmployment60.5%15.6%7.4% 5.5%2.4%Part TimeEmploymentHomemaker Student RetiredEmployment Status0510152025303540P18-2411.9%18.9%P25-34 P35-44 P45-54 P55-64 P65+34.4%26.2%7.3%1.3%AgeFemale43.8%Male56.2%Gender0102030405060Income Upto $35KIncome$35K-$75KIncome$75K & Higher51%31.2%17.8%Household IncomeRent / Other26.8%Own73.2%Home OwnershipKJKK WEBSITEMonthly Page views: 199,809Monthly Unique Visitors: 39,364Monthly Streaming Sessions: 52,322Email Database: 25,377Weekly Cume Persons 18+777,900Source:This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.Instant Qualitative Profile: Radio Station KJKK. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.Qualitative Population: 853,800 Qualitative Respondents: 399 Estimates displayed are for % Composition. This service is not partof Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)STATION PROFILEOnline StatsWeekly Consumer Reach 12+Consumer930,400 (17.1% Reach)
  6. 6. 050000100000150000200000250000Under$25K24,70052,800$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+85,400100,800165,700213,700Household IncomeFemale268,600Male374,600GenderSource:This report was created using the following information: +Instant Qualitative Profile: Radio Station KJKK-FM and Used any sit-down restaurant for dinner(mo))/KJKK-FM and Personally attended/visited any professional sports event(yr)/ KJKK-FM andPersonally attended/ visited rock concert. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.Qualitative Population: 643,200 / 424,200/134,800 Qualitative Respondents: 300 / 210 / 58 Estimates displayed are for targetpersons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media RatingCouncil(MRC)KJKK-FM & Used Any Sit DownRestaurant for Dinner (mo)050000100000150000200000250000300000P18-2476,900104,900P25-34 P35-44 P45-54 P55-64 P65+252,500152,60046,8009,500Age020000400006000080000100000120000140000160000Under$25K5,10034,600$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+57,70070,900108,400147,400Household IncomeFemale199,700Male224,500GenderKJKK-FM & Personally Attended /VisitedAny Professional Sports Event (yr)020000400006000080000100000120000140000160000180000P18-2431,60071,500P25-34 P35-44 P45-54 P55-64 P65+164,800108,00037,7006,900Age05000100001500020000250003000035000400004500050000Under$25K6,00021,200$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+10,50031,90021,60043,800Household IncomeFemale69,400Male65,400Gender010,00020,00030,00040,00050,00060,00070,000P18-2422,600 24,400P25-34 P35-44 P45-54 P55-64 P65+58,00024,4005,3000AgeKJKK-FM and Personally Attended/Visited Rock Concert (yr)STATION PROFILE
  7. 7. STATION PROFILE0102030405060Full TimeEmployment47.8%15%6.8%1.4%18.3%Part TimeEmploymentHomemaker Student RetiredEmployment Status0510152025303540P18-246.9%8.9%P25-34 P35-44 P45-54 P55-64 P65+7.1%29.2%35.2%12.8%AgeFemale47.8%Male52.2%Gender01020304050Income Upto $35KIncome$35K-$75KIncome$75K & Higher45.9%32.4%21.7%Household IncomeRent / Other17.1%Own82.9%Home OwnershipOnline StatsKLUV WebsiteMonthly Page views: 309,513Monthly Unique Visitors: 40,413Monthly Streaming Sessions: 149,261Email Database: 25,861Weekly Cume Persons 18+967,400Source:This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.Instant Qualitative Profile: Radio Station KLUV DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.Qualitative Population: 977,900 Qualitative Respondents: 643 Estimates displayed are for % Composition. This service is not partof Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)Online StatsWeekly Consumer Reach 12+Consumer1,095,100 (20.2% Reach)
  8. 8. 020000400006000080000100000120000140000160000Under$25K9,900 10,800$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+40,400 37,90080,600150,100Household IncomeFemale169,200Male160,600GenderSource:This report was created using the following information: +Instant Qualitative Profile: Radio Station KLUV-FM and Total foreignpersonal/vacation trps (3yrs)/KLUV-FM and household owns a RV (motor home) or Household owns a powerboat/ KLUV-FMand Personally attended/ visited live theater (yr) or personally attended/visited an art museum. DALLAS-FT WORTH METROScarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 329,700 / 62,300/272,000 Qualitative Respondents: 224/ 224 / 38 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is notaccredited by the Media Rating Council(MRC)KLUV-FM & Total Foreign personal/Vacation Trips (3yrs)020000400006000080000100000120000P18-2413,30038,200P25-34 P35-44 P45-54 P55-64 P65+27,100107,000 107,10037,000Age05000100001500020000250003000035000Under$25K1,200 1,300$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+7,3004,20019,30028,900Household IncomeFemale26,600Male35,600GenderKLUV-FM & (Household Own a RV (motorhome) Or Household owns a powerboat)05000100001500020000250003000035000P18-240 0P25-34 P35-44 P45-54 P55-64 P65+70023,40029,2009,000Age020000400006000080000100000120000Under$25K17,60024,200$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+15,70039,70069,700105,100Household IncomeFemale155,300Male116,700Gender020,00040,00060,00080,000100,000120,000140,000P18-2419,400 14,900P25-34 P35-44 P45-54 P55-64 P65+17,50053,900120,80045,500AgeKLUV-FM and Personally Attended/Visited live theater (yr) Or Personallyattended/ Visited Art Museum (yr)STATION PROFILEChris Corson 214-525-7032 chris.corson@cbsradio.com
  9. 9. 010203040506070Full TimeEmployment66.5%14.6%2.5% 3.4%8%Part TimeEmploymentHomemaker Student RetiredEmployment Status05101520253035P18-248.9%22.1%P25-34 P35-44 P45-54 P55-64 P65+22.4%29.7%9.6%8.3%AgeFemale31.4%Male68.6%Gender01020304050Income Upto $35KIncome$35K-$75KIncome$75K & Higher41.3%34.3%24.4%Household IncomeRent / Other26%Own74%Home OwnershipOnline StatsCBSDFW.COMMonthly Page views: 4,869,352Monthly Unique Visitors: 1,579,454Monthly Streaming Sessions: 329,775Email Database: 15,055Weekly Cume Persons 18+358,200Source:This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.Instant Qualitative Profile: Radio Station KRLD-FM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.Qualitative Population: 392,900 Qualitative Respondents: 199 Estimates displayed are for % Composition. This service is not partof Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)STATION PROFILEOnline StatsOnline StatsWeekly Consumer Reach 12+Consumer254,500 weekly reach
  10. 10. 0100002000030000400005000060000Under$25K7,900 6,300$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+15,90031,40012,30050,200Household IncomeFemale42,700Male81,400GenderSource:This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-FM and belong tohealth or exercise club/ KRLD-FM and household purchased furniture/mattress store (yr)/ KRLD-FM and household purchasedhardware/paint/lawn/garden items at any hardware/paint/lawn/garden store (yr). DALLAS-FT WORTH METRO ScarboroughR2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 124,100 / 116,000/ 272,100 Qualitative Respondents: 64 / 62 / 148Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is notaccredited by the Media Rating Council(MRC)KRLD-FM & Belong to Health OrExercise Club0500010000150002000025000300003500040000P18-2417,30026,500P25-34 P35-44 P45-54 P55-64 P65+28,40033,70015,2003,000Age05000100001500020000250003000035000400004500050000Under$25K10,900 9,900$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+11,20023,40015,40045,200Household IncomeFemale38,500Male77,400GenderKRLD-FM & Household Purchased Furniture/Mattress Store (yr)05000100001500020000250003000035000P18-247,2009,900P25-34 P35-44 P45-54 P55-64 P65+11,20026,10012,6008,200Age010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000Under$25K22,20028,000$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+35,50041,20052,70092,500Household IncomeFemale85,200Male186,900Gender010,00020,00030,00040,00050,00060,00070,00080,00090,000P18-2413,60053,800P25-34 P35-44 P45-54 P55-64 P65+71,00081,30027,600 24,900AgeKRLD-FM and Household PurchasedHarware/ Paint/ Garden Items at AnyHardware/Paint/Lawn/Garden StoreSTATION PROFILEChris Corson 214-525-7032 chris.corson@cbsradio.com
  11. 11. STATION PROFILE01020304050607080Full TimeEmployment68.8%6.4% 3.6%0.5%11.9%Part TimeEmploymentHomemaker Student RetiredEmployment Status051015202530P18-241.1%7.4%P25-34 P35-44 P45-54 P55-64 P65+21.7%27.5%24.1%18.1%AgeFemale36.1%Male63.9%Gender0102030405060Income Upto $35KIncome$35K-$75KIncome$75K & Higher56.1%29.9%14.1%Household IncomeRent / Other13.7%Own86.3%Home OwnershipCBSDFW.COMMonthly Page views: 4,869,352Monthly Unique Visitors: 1,579,454Monthly Streaming Sessions: 133,639Email Database: 15,664Weekly Cume Persons 18+402,100Source:This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.Instant Qualitative Profile: Radio Station KRLD-AM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.Qualitative Population: 350,600 Qualitative Respondents: 258 Estimates displayed are for % Composition. This service is not partof Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)Consumer Reach 12+Consumer485,500 per weekOnline Stats
  12. 12. 020000400006000080000100000120000Under$25K13,30030,700$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+30,50047,90080,500106,700Household IncomeFemale115,600Male194,000GenderSource:This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-AM and visited any sit-down restaurant (mo)/ KRLD-FM and household has stocks or stock options)/ KRLD-FM and personally attend/visited artmuseum (yr) or personally attend/ visited symphony concert, opera, etc. (yr)). DALLAS-FT WORTH METRO Scarborough R22012: SEP11-AUG12. Adults 18+. Qualitative Population: 309,600 / 122,400 / 135,000 Qualitative Respondents: 226 / 90 / 105Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is notaccredited by the Media Rating Council (MRC)KRLD-AM & Visited Any Sit-downRestaurant (mo)0100002000030000400005000060000700008000090000100000P18-244,00022,700P25-34 P35-44 P45-54 P55-64 P65+63,90090,80075,90052,300Age0100002000030000400005000060000Under$25K6007,200$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+16,50013,60030,40054,000Household IncomeFemale44,100Male78,300GenderKRLD-AM & Household HasStock or Stock Options0100002000030000400005000060000P18-240 2,000P25-34 P35-44 P45-54 P55-64 P65+27,90052,30017,50022,800Age010,00020,00030,00040,00050,00060,000Under$25K1,5008,900$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+15,40012,00045,80051,400Household IncomeFemale63,200Male71,800Gender05,00010,00015,00020,00025,00030,00035,00040,000P18-24013,600P25-34 P35-44 P45-54 P55-64 P65+32,90034,60032,60021,300AgeKRLD-AM and Personally Attened/VisitedArt Museum (yr) Or Personally AttendingSTATION PROFILEChris Corson 214-525-7032 chris.corson@cbsradio.com
  13. 13. STATION PROFILE010203040506070Full TimeEmployment61.6%14.7%11.5%4.7% 3.8%Part TimeEmploymentHomemaker Student RetiredEmployment Status0102030405060P18-2417.5%49.6%P25-34 P35-44 P45-54 P55-64 P65+17.2%5.8%5.8%1.8%AgeFemale47.5%Male52.5%Gender01020304050Income Upto $35KIncome$35K-$75KIncome$75K & Higher15.3%47.3%37.5%Household IncomeRent / Other42.6%Own57.4%Home OwnershipOnline StatsMEGA 107.5 WEBSITEMonthly Page views: 325,787Monthly Unique Visitors: 81,314Monthly Streaming Sessions: 115,881Email Database: 3,345Weekly Cume Persons 18+417,700Source:This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.Instant Qualitative Profile: Radio Station KMVK DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.Qualitative Population: 498,300 Qualitative Respondents: 167 Estimates displayed are for % Composition. This service is not partof Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)Online StatsOnline StatsOnline StatsConsumer Reach 12+Consumer525,300 per week
  14. 14. 0100002000030000400005000060000Under$25K37,800 39,300$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+54,10019,70023,600 24,100Household IncomeFemale99,400Male99,300GenderSource:This report was created using the following information: +Instant Qualitative Profile: Radio Station KMVK-FM and personallyattended / visited any professional sports event (yr))/ KMVK-FM and use wireless/ cell phone for text messaging)/ KMVK-FMand attended 3+ movies at the theater (3 months) DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.Qualitative Population: 198,600 / 389,600 / 123,900 Qualitative Respondents: 60 / 118 / 45 Estimates displayed are for targetpersons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)KMVK-FM & Personally Attended/Visited any professional sports event(yr)020000400006000080000100000120000P18-2420,500108,800P25-34 P35-44 P45-54 P55-64 P65+36,50021,3007,6003,900Age020000400006000080000100000120000140000160000180000Under$25K56,80065,400$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+157,10038,100 40,50031,600Household IncomeFemale189,500Male200,000GenderKMVK-FM & Uses Wireless/ Cell Phone forText Messaging050000100000150000200000250000P18-2451,500228,500P25-34 P35-44 P45-54 P55-64 P65+61,90026,50018,6002,600Age010,00020,00030,00040,00050,00060,00070,000Under$25K2,40030,200$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+59,2008,00017,2007,000Household IncomeFemale61,700Male62,200Gender05,00010,00015,00020,00025,00030,00035,00040,00045,000P18-2435,00040,900P25-34 P35-44 P45-54 P55-64 P65+22,90013,2009,9001,900AgeKMVK-FM and Attended 3+ Movies atTheater (3+)STATION PROFILE
  15. 15. Frequency:Internet radioKJKK 100.3 HD-3Format:Alternative/Indie RockThe Indie-verse is your one stop where youwill hear the best from the dawn of indie,new wave, college and alternative to thenext wave of British, local and nationalindependent artistsHD STATIONS/STREAMS &MOBILE APPSFrequency:Internet radioKLUV 98.7 HD-2Format:OldiesThe original KLUV Oldies Radio, withElvis, Chuck Berry, Brenda Lee, RickyNelson, Dion, The Shirelles, The FourSeasons and moreFrequency:Internet radioKMVK 107.5 HD-2Format:Smooth JazzNorth Texas only place forSmooth JazzFrequency:Internet radioKJKK 100.3 HD-2Format:Adult StandardsThe sound salutes the Rat Pack;Sinatra, Dean Martin, SammyDavis Jr. and moreFrequency:Internet radioKVIL 103.7 HD-2Format:Christian RockPlaying the best in ChristianRock as well as holiday musicstarting in NovemberThe CBS Local Mobilenetwork includes:1) The city-specific CBSLocal “Your Day” app2) Our mobile websitesMobile Ad Units:320x50 banner display:30/:60 streaming audio55.8% (105 Index) of CBSRadio Listeners have aSmartphone (May 2013)
  16. 16. CBS hasWeb Coverage(Banner and Streaming) inAmerica’s LargestMarkets.This includesAuto Display with “CBSBannerlink”.CBS Local PagesOffers “Consumer toCompany” Connectionsthroughout thecountry.(Next Page)
  17. 17. CBS Local Pages 3 SIMPLE STEPSWe build you a rich, engagingPLACE PAGE to make you standout from the competitionYour PLACE PAGE appears onCBSDFW Directory and acrossthe CityGrid NetworkView connections on yourPLACE PAGE and manage yourmarketing from one simpletoolRESULT: You get Qualified Customers who are ready to buy.
  18. 18. Product Overview• Display auto dealer inventory in a banner ad• Inventory updates automatically• Utilizes dealers existing data aggregator (ie. Cars.com, Autotrader)• Users will be able to see all information about any particular car• Price• Mileage• History• Features• Users can watch a video about any car in the dealer inventory• User can click through to dealer website or call dealer for more info• User engagement with banner is all tracked in real time dashboard (impressions, interaction, clicks thru,video play time, leads generated)Page 20CBS “BANNERLINK” ISAUTO BANNER DISPLAY

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