Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Grow Your Business Through Effective Social Media Marketing

1,386 views

Published on

A presentation given by Carol Cole-Lewis to the Lake County, CA Chamber of Commerce on May 11, 2009

Published in: Business, News & Politics
  • Be the first to comment

Grow Your Business Through Effective Social Media Marketing

  1. 1. Grow Your Business Through Effective Social Media Marketing Carol Cole-Lewis Internet and Social Media Marketing Consultant C-Cole-Lewis.com
  2. 2. What is Social Media / Web 2.0? <ul><li>User-Generated Content </li></ul><ul><li>Multimedia </li></ul><ul><li>Online Social Environment </li></ul>
  3. 3. What is Social Media / Web 2.0? <ul><li>Blog: Online Journal </li></ul><ul><li>Wiki: Collaborative Website </li></ul>
  4. 4. The Case for “SMM” <ul><li>T__ M___ I________ </li></ul><ul><li>P____ To The P____ </li></ul>oo uch nformation ower eople Traditional Marketing
  5. 5. Risks and Rewards of SMM <ul><li>T_________ vs. T_______ </li></ul><ul><li>N______ Comments vs. F_______ Loop </li></ul><ul><li>L___ of C_____ vs. Build a T___ </li></ul>ransparency rust egative eedback oss ontrol ribe
  6. 6. Why SMM Is Important <ul><li>Improved s_____ e_____ r_____ </li></ul><ul><li>Ability to b____ yourself as a e_____ </li></ul><ul><li>Depth of c______ </li></ul><ul><li>People are already t_____…. </li></ul>earch ngine anking rand xpert ontent alking
  7. 7. Why SMM Is Important <ul><li>Coffee search on Yelp </li></ul><ul><li>Results </li></ul>
  8. 8. Keys to SMM Success <ul><li>A_____________ </li></ul><ul><li>T_____________ </li></ul><ul><li>R_____________ </li></ul><ul><li>S______________ </li></ul>uthenticity ransparency esponsiveness ustainability
  9. 9. Types of Social Media Sites <ul><li>Blogs, Wikis </li></ul><ul><li>M___ B______ and T______ </li></ul><ul><ul><li>Twitter , Del.icio.us </li></ul></ul><ul><li>S____ N______ </li></ul><ul><ul><li>Facebook , My Space, LinkedIn </li></ul></ul><ul><li>M_______ Content </li></ul><ul><ul><li>YouTube , Flickr, BlogTalkRadio </li></ul></ul>icro logging ocial etworks ultimedia agging
  10. 10. Types of Social Media Sites <ul><li>W___ L____ Social Networks </li></ul><ul><ul><li>Ning, Socialgo </li></ul></ul><ul><li>F______ </li></ul><ul><ul><li>Online customer support </li></ul></ul><ul><li>R______ </li></ul><ul><ul><li>Yelp, Google Maps </li></ul></ul>hite able orums eviews
  11. 11. Types of Social Media Sites <ul><li>Tools </li></ul><ul><ul><li>C_____ Aggregator </li></ul></ul><ul><ul><ul><li>Technorati, Google Blog Search </li></ul></ul></ul><ul><ul><li>R___ Feeds </li></ul></ul><ul><ul><ul><li>Atom </li></ul></ul></ul>ontent SS
  12. 12. Example of RSS
  13. 13. How to Participate In Social Media <ul><li>Social Technographics TM Ladder </li></ul><ul><ul><li>C_______ </li></ul></ul><ul><ul><li>C_______ </li></ul></ul><ul><ul><li>C_______ </li></ul></ul><ul><ul><li>J_______ </li></ul></ul><ul><ul><li>S_______ </li></ul></ul><ul><ul><li>I________ </li></ul></ul>reators ritics ollectors oiners pectators nactives
  14. 14. The Importance of a Strategy
  15. 15. The Elements of a SMM Plan <ul><li>Build your SMM plan bottom-up </li></ul><ul><ul><li>Have an o____ marketing plan </li></ul></ul><ul><ul><li>Develop your b____ </li></ul></ul><ul><ul><li>Define your a_______ </li></ul></ul>ffline rand udience
  16. 16. The Elements of a SMM Plan <ul><li>Define Your P______ </li></ul><ul><ul><li>Generate t____ </li></ul></ul><ul><ul><li>Increased c________ r___ </li></ul></ul><ul><ul><li>Improved c_______ s_____ </li></ul></ul><ul><ul><li>Content matter e____ </li></ul></ul>raffic onversion ustomer urpose ate ervice xpert
  17. 17. The Elements of a SMM Plan <ul><li>Determine where SMM “f__” </li></ul><ul><li>Assess R_______ </li></ul><ul><ul><li>P______ </li></ul></ul><ul><ul><li>T___ </li></ul></ul><ul><ul><li>_ </li></ul></ul>its esources ime erson/s $
  18. 18. The Elements of a SMM Plan <ul><li>Decide how to p_______ </li></ul><ul><li>Determine how to m______ r_____ </li></ul><ul><li>Evaluate and select p______ </li></ul><ul><li>Evaluate and select e_______ tool </li></ul>articipate easure esults latforms valuation
  19. 19. The Elements of a SMM Plan <ul><li>Brainstorm t_____ </li></ul><ul><li>Create c________ </li></ul><ul><li>Set up e________ tool </li></ul><ul><li>Set up c______ </li></ul>valuation ampaigns alendar actics
  20. 20. The Elements of a SMM Plan <ul><li>Do _. </li></ul><ul><li>M______ and a_____ results </li></ul><ul><li>CANI </li></ul>easure nalyze it (Constant And Never Ending Improvement)
  21. 21. SMM Idea - Glimmers, Inc.
  22. 22. SMM Idea - Glimmers, Inc. <ul><li>Campaign: “Light Up The World” </li></ul><ul><ul><li>Blend of Offline, Online, PR </li></ul></ul><ul><ul><ul><li>Offline: charity events </li></ul></ul></ul><ul><ul><ul><li>Online: video blog posting </li></ul></ul></ul><ul><ul><ul><li>PR: local newspaper, radio, TV </li></ul></ul></ul>
  23. 23. SMM Idea - Glimmers, Inc. <ul><li>Benefits </li></ul><ul><ul><li>Increased sales </li></ul></ul><ul><ul><li>Increased traffic </li></ul></ul><ul><ul><li>“ Feel Good” appeal </li></ul></ul><ul><ul><li>Everybody wins </li></ul></ul>
  24. 24. How To Get Started in SMM <ul><li>Free: “Resources” on my blog </li></ul><ul><ul><li>(http://C-Cole-Lewis.com) </li></ul></ul><ul><li>Free E-Book: “Social Media Marketing 101” </li></ul><ul><li>Fee: SMM Marketing Plan class </li></ul><ul><li>Special Offer: SMM Brainstorming Session </li></ul><ul><li>Contact me: carol@c-cole-lewis.com </li></ul>

×