What Is the Value of Social Media?

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First presented at the 2010 media panel for Leadership Butler County

Published in: Business, Technology
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  • Whose company has a Facebook page? Twitter account? Blog?
    Who has their own blog? Twitter account? LinkedIn account? Facebook account? Checked in on Foursquare?

  • New styles and combinations arriving daily.
















  • What is social media?

    We all know it’s supposed to be a conversation. (“Join the conversation,” “Continue the conversation.”)

    But...
  • In reality, social media by business (and by individuals) often comes across less like a conversation and more like shouting into the wilderness.

    Lots of people & businesses use new media as a fresher, richer channel for broadcasting messages.

    This kind of use is not awful, and can have positive benefits. Start with this and build on it.
  • The key to moving to the next level in social media is to emphasize listening.

    Feedback can be painful. Ignoring it won’t help.
  • What’s really interesting is when social media helps you define and enable or mobilize a community.

    This is the opportunity for your organization to embody your brand.

    Social media expands what’s already going on -- bigger, faster, harder to ignore. But also more powerful.


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