Follow Me: How to Use Social Networks to Build Visibility & Drive Sales

1,170 views

Published on

Presentation for the 5th Annual Pennsylvania
Business Technology Conference, 11/18/2010.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,170
On SlideShare
0
From Embeds
0
Number of Embeds
234
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Whose company has a Facebook page? Twitter account? Blog?
    Who has their own blog? Twitter account? LinkedIn account? Facebook account? Checked in on Foursquare?


  • New styles and combinations arriving daily.
  • What is social media?

    We all know it’s supposed to be a conversation. (“Join the conversation,” “Continue the conversation.”)

    But...
  • In reality, social media by business (and by individuals) often comes across less like a conversation and more like shouting into the wilderness.

    Lots of people & businesses use new media as a fresher, richer channel for broadcasting messages.

    This kind of use is not awful, and can have positive benefits. Let’s start with this and build on it.
  • Notice that every one of these could as easily be an item in the company newsletter.

    In fact, you can just create new content -- in more media like audio and video as well as text -- and distribute it through the month and quarter, then choose the highlights to augment for newsletters.

    Responses via comments and polls can trigger new content too. Here’s where the “social” of social media can pay off -- and make your work better.
  • Go for lo-fi -- timely and on-topic is more useful than polished and flashy.

    Experiment, see what works, do more of it.
  • So that’s how to get underway with sending (shouting) out messages -- shouting to the world.
    But can you do better?
  • The key to moving to the next level in social media is to emphasize listening.

    Feedback can be painful. Ignoring it won’t help.


  • What’s really interesting is when social media helps you define and enable or mobilize a community.

    This is the opportunity for your organization to embody your brand.

    Social media expands what’s already going on -- bigger, faster, harder to ignore. But also more powerful.

  • Amanda Palmer
  • Bob Parsons/GoDaddy
  • Made to Stick

  • These days, need to be a super-curator to stand out

    Maud Newton
  • John August
  • Murketing & Unconsumption
  • Marc Maron
  • LeanBlog and The Lean Library/Jamie Flinchbaugh
  • Seth Godin
  • Seth Godin
  • There are communities within your organization, and/or that your organization is part of. Can you augment what’s already going on? Can you make it better?

    Be careful not to be false -- it’s so hard in business to be real. But what’s real has the power to connect with people and to connect people to each other.




  • ×