Bluestreak Agency Introduction March 2009


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About Bluestreak:
Bluestreak is a global technology company focused on delivering advanced marketing data solutions for interactive agencies and advertisers. Originally founded in 1999, Bluestreak is one of the few buy-side international ad management platforms available. In early 2003, UK-based Aegis Media set out to create Isobar, a truly global, full-service digital marketing network. In 2007, Aegis and Isobar acquired Bluestreak out of the understanding that technology and marketing data platforms would continue to play an increasingly important role in the evolution of interactive advertising. From an enterprise-class third party ad serving to rich media and search tracking to reporting and analytics, Bluestreak’s platform is organized to provide essential marketing information as simply and accurately as possible. For more information, please visit

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Bluestreak Agency Introduction March 2009

  1. 1. Welcome to Bluestreak 5.0 Aegis Proprietary and Confidential
  2. 2. About Bluestreak  Enterprise-class third party ad serving platform  Founded in 1999  Reputation for platform’s power, ease of use and commitment to customer service  Ability to scale large programs for direct clients and agencies  Headquarters in Watertown, MA & London, UK  Global reach Aegis Proprietary and Confidential
  3. 3. Supporting Leading Agencies and Advertisers  We are dedicated to buy-side solutions Aegis Proprietary and Confidential
  4. 4. Delivering the Essentials  Cross-channel  Use in hours not  Reach and data days frequency  Powerful engine  Set-up  Campaign pacing  Custom marketing uploads wizards, templates  Real-time data  Automated uploads dashboard  Industry leading  Fits into your  Conversion support workflow attribution Aegis Proprietary and Confidential
  5. 5. Making it Easier to Launch and Track Campaigns  We support your workflow requirements Aegis Proprietary and Confidential
  6. 6. Unlocking Customer-level Insights  We aggregate and de-duplicate data Better insights to drive media efficiency and effectiveness. Aegis Proprietary and Confidential
  7. 7. Rich Media / Video Rich media templates reduce errors Aegis Proprietary and Confidential
  8. 8. Rich Media - Example Reebok Campaign  Expandable video unit with up to six minutes of content  Developed for delivery to eight markets  Tracked engagement and interaction Bluestreak’s Capability  Delivery across multiple markets  Support full creative freedom  Central contact available to troubleshoot Aegis Proprietary and Confidential
  9. 9. Breaking Down the Search Silo Aegis Proprietary and Confidential
  10. 10. Powerful, Robust Platform Integrates Data  Bluestreak tracks cross-channel information seamlessly:  Campaign performance – Bluestreak creates value through targeting and retargeting capabilities. By leveraging integrated search keyword, display, email and rich media tracking data, clients can learn more about the impact their advertising has through each customer interaction, direct action and sale. Bluestreak is an industry leader by providing advertisers to the most historical data available.  Data collection – Bluestreak’s conversion tags can capture up to 20 data points of information. This creates a competitive advantage for our customers to leverage more data granularity to better understand how users are interacting and behaving with your media.  Segment targeting – Bluestreak provides behavioral targeting capabilities. By dynamically serving content to specified segments, Bluestreak’s technology ensures the most relevant creative is delivered to maximize response. Aegis Proprietary and Confidential
  11. 11. Bluestreak Reports  Standard Reporting – campaign and audience  Reach and frequency  Media overlap  Audience segmentation  Time lag to conversion  Pacing  Enhanced Reporting  Custom marketing dashboard  Cross channel  Conversion attribution Aegis Proprietary and Confidential
  12. 12. Enhanced Insights: Campaign Dashboards Campaign Dashboard Publisher Performance Audience Creative Performance Aegis Proprietary and Confidential
  13. 13. Campaign Benchmarks, KPIs • Consumer-level conversion, attribution and targeting information Example Attribution Reports: Using Insights to Develop Targeting Rules Aegis Proprietary and Confidential
  14. 14. Summary and Next Steps Cross-channel ad-serving Top customer support a) Unified data platform for tracking a) Live support: 24/7 display, rich media b) Dedicated account teams b) Same process for all campaigns c) Resources who understand your c) Resources available to support new needs campaigns and updates d) Live Training Actionable reporting and analytics Competitive pricing a) Real-time data a) Cost efficient b) Automated templates b) Partner with agency remuneration c) Key performance metrics d) Visualization tools and templates Fastest speed to launch a) Campaigns running 40%-60% faster than DCLK b) Keyword tracking at creative, placement and publisher lever c) Placement, creative and keywords in bulk uploads Aegis Proprietary and Confidential