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How to 오픈비즈니스 세미나 - 키노트(한상기교수)

How to 오픈비즈니스 세미나 - 키노트 한상기 교수님 발표자료입니다. The Business of OPEN

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How to 오픈비즈니스 세미나 - 키노트(한상기교수)

  1. 1. The Business of “Open” November 2009 SANGKI HAN, Ph.D. Professor Graduate School of Culture Technology KAIST
  2. 2. Commons-based Peer Production • Yochai Benkler @ Harvard Law School and Berkman Center for Internet & Society • A socio-economic system of production that is emerging in the digitally networked environment 2
  3. 3. Peer Production and Sharing Since 2005, over 5000 individual developers from nearly 500 different companies have contributed to the kernel. GNU Linux 3
  4. 4. Who Writes Linux? Linux Kernel Development [Linux Foundation, Aug. 2009] WHO IS SPONSORING THE WORK The Linux kernel is a resource which is used by a large variety of companies. Many of those companies never participate in the development of the kernel; they are content with the software 4 as it is and do not feel the need to help drive its development in any particular direction. But, as can be seen in the table above, an increasing number of companies are working toward the
  5. 5. } Business Model for 2008/2009 ANNUAL PLAN [ Peer Production This year’s Annual Plan includes increased spending on technical infrastructure to keep pace with Wikipe - dia’s growing audience, the establishment of the Wikimedia Foundation’s first fundraising team, and the hiring of additional software developers and staff with responsibility for public outreach and partnerships. The Annual Plan anticipates increased revenues, due to the establishment of the dedicated fundraising team. All figures in thousands of dollars. [[2008/2009 Budget]] Wikimania $96K [7] Board $130K [1] Legal $357K [6] • Licensing and Professional Service Programs $595K [5] Office of the Executive Director $472K [2] - GPL for GNU and Free Software Finance & Admin. $1,619K [4] Technology $2,705K [3] ✓ As of August 2007, the GPL accounted for nearly 65% of the 43,442 free software Total $5,974,000 [1] Includes board meeting expenses, D&O insurance. [2] Includes salaries for admin staff, audit fees, fundraising expenses, office rent, office supplies, bank fees, etc. projects listed on Freshmeat Executive Director and Deputy Director; some fundraising and travel expenses; consul- tants and contractors; staff and volunteer development. [3] Includes salaries for techni- cal staff, servers, bandwidth and contractor expenses. [4] Includes salaries for finance/ [5] Includes salaries for program staff, public outreach expenses, communications expenses. [6] Includes salary for General Counsel, and external counsel and consultant fees, filing fees, etc. [7] Includes travel for board, advisory board and staff. ✓ Dual Licensing / Distribution & Service [[2008/2009 Projected Revenue]] Model/ The Ecosystem Strategy / Dual Other Revenue $24K [4] In-Kind Revenue $500K [5] Product Model / The Web-Based Ad Model Earned Income $811K [3] • Donation Community Gifts $3,000K [2] Major Gifts and Grants $3,000K* [1] • Selling manuals, t-shirts, stickers, mugs, etc. Total $7,335,000 [1] Donations of more than 10K *Includes 1M from Sloan Foundation. [2] Donations [4] Includes income from sponsorships, interest, and foreign exchange gains. less than 10K. [3] Income from live feed deals, trademark deals, etc. [5] In-kind donations. [source: Wikimedia Foundation] 5
  6. 6. Mass Innovation By Tony Hall from Flickr under 6
  7. 7. Open Ecosystem • Connectivity • Collaboration • Access • Transparency 7
  8. 8. Open Platform • A software system which has published external programming interfaces (API) that allow using the software to function in other ways than the original programmer intended, without requiring modification of the source code 8
  9. 9. Open Standard vs. Open Source Open Standards vs. Open Source Attribute Open Standards Open Source Nature Set of specifications Software code Openness of interface By definition By design Interoperability Enabled Cannot be assumed Licensing Various types Various types (GPL, BSD, etc) Development model Collaborative Collaborative [Source: Roadmap for Open ICT Ecosystems by Berkman Center] 9 Service Orientation
  10. 10. Facebook Platform 10
  11. 11. The Power of FB Connect • High traffic services like Disqus, Digg, and WordPress began using Facebook Connect • 15,000 sites since December 2008 11
  12. 12. Success in Ecosystem: Twitter Over 11,000 registered Twitter application by July 2009 12
  13. 13. Freeeconomic by Chris Anderson 13
  14. 14. Webmail Windfall Since each page of webmail comes with ads, more users means more revenue. Chart: Steven Leckart; Chart design: Nicholas Felton @ WIRED 14
  15. 15. How Can a CD Be Free? Chart: Steven Leckart; Chart design: Nicholas Felton @WIRED; Sources: Daily Mail, O2 Arena 15
  16. 16. Free Business Models From: “Free! Why $0.00 Is the Future of Business” by Chris Anderson @ WIRED • Freemium - Coined by Fred Wilson - Flickr • Advertising • Cross-subsidies - Cell phones, ‘free lunch’ • Zero marginal cost - Online music -- Some artists give away their music online as a way of marketing concerts, merchandise, licensing, and other paid fare • Labor exchange - Rating stories on Digg, voting on Yahoo Answers, or using Google's 411 service • Gift Economy - Altruism 16
  17. 17. thank you and meet me at Facebook: stevehan Twitter: steve3034 me2day: steve3001 17