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Broadcasting DRM And Creative Commons Licenses


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By: Tomoaki Watanabe

Presentation at CCi Legal Day 2008 in Sapporo, Japan

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Broadcasting DRM And Creative Commons Licenses

  1. 1. Broadcasting DRM and the anti-DRM clause in Creative Commons Licenses Tomoaki Watanabe Creative Commons Japan; Global Center for Communications (GLOCOM), International University of Japan Creative Commons International Legal Day, Sapporo, Japan July 29, 2008
  2. 2. Problem: Two Domains Divided   Digital TV programs are DRM'd  CC'd works cannot be used with a DRM (anti-DRM clause) No CC'd video, music, photo, etc. could be used for  digital TV programs. Can we introduce the "parallel distribution clause?"
  3. 3. Anti-DRM clause <ul><li>&quot;You may not impose any effective technological measures on the Work that restrict the ability of a recipient of the Work from You to exercise the rights granted to that recipient under the terms of the License.&quot; (4.a. CC BY 3.0 US) </li></ul>
  4. 4. Japanese Situation (DRM) <ul><li>Digital TV broadcasting currently is under a DRM. </li></ul><ul><li>Disputes among Copy Once vs Dubbing 10 standards. </li></ul><ul><li>Digital radio broadcasting is following the TV counterpart. Digital transition to be completed by 2011.  </li></ul><ul><li>  </li></ul><ul><li>Technologically possible to mark a work as unprotected. Operationally nearly impossible to mark a segment as unprotected.  </li></ul><ul><li>Unthinkable to get permission from all the other involved parties to mark the entire program/ episode as unprotected. </li></ul>
  5. 5. Japanese Situation (video sharing, etc.) <ul><li>CC friendly </li></ul><ul><li>  5-site wide video competition was held for iSummit </li></ul><ul><li>  One site came up with a share-alike license of its own </li></ul><ul><li>Active & Innovative </li></ul><ul><li>  &quot;Hatsune Miku&quot; &quot;vocaloid&quot; gained popularity via Nico video   </li></ul><ul><li>  18% views, 1.8% posts *1 </li></ul><ul><li>  </li></ul><ul><li>Net - TV convergence under way  </li></ul><ul><li>   Video site /competitions tied to TV program </li></ul><ul><li>   IPTV has been in the market - some connect to TV receiver </li></ul><ul><li>   Online video delivers some TVs and movies </li></ul><ul><li>   Digital TV stations broadcasts to mobile phone handsets </li></ul>
  6. 6. Japanese Situation (infrastructure) <ul><li>  </li></ul><ul><li>Breeding ground for video </li></ul><ul><li>  Extensive optic fiber network to households (FTTH, 11mil+ HH) *2 </li></ul><ul><li>  Price of bandwidth is the cheapest in the world *3 </li></ul><ul><li>  </li></ul><ul><li>Advanced mobile handsets popular  </li></ul><ul><li>  65% of handset shipped capable of receiving digital TV *4 </li></ul><ul><li>  (but the handset market is saturated, may be at a turning point) </li></ul><ul><li>  </li></ul>
  7. 7. Basic Options <ul><li>- Stay . DRM is something we have to fight even in that Japanese situation. No change necessary. </li></ul><ul><li>  </li></ul><ul><li>- Pilot Testing - Try a pararell distribution clause only for CCJP licenses, and we will learn from it.  </li></ul><ul><li>  </li></ul><ul><li>- Discuss - We now have a specific case. It is worth considering the issue again for the whole of Creative Commons. </li></ul><ul><li>- Change . It is time to introduce a pararell distribution clause. </li></ul>
  8. 8. Bibliography <ul><li>*1 財団法人インターネット協会 (2008)   インターネット白書  2008  インプレス R&D. </li></ul><ul><li>*2 総務省 (2008) ブロードバンドサービスの契約数等(平成 19 年 12 月末)   </li></ul><ul><li> *3 OECD (2007) OECD Broadband statistics . 4f. Average broadband monthly price per advertised Mbit/s, USD PPP, October 2007.  </li></ul><ul><li> </li></ul><ul><li>*4 ITmedia (2008) </li></ul><ul><li>携帯出荷は 4 カ月連続で前年同月比マイナス―― JEITA 5 月出荷台数 2008 </li></ul><ul><li> </li></ul>