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How to find and approach your ideal clients through LinkedIn

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LinkedIn is 277% better for lead generation than other social networks (source: HubSpot). An amazing business-building tool based on a massive database of people and the companies they work for/with; this makes it one of easiest ways to identify and learn more about prospects before contacting them. This session will offer tips on improving your profile, what to share and common mistakes to avoid, how to use keywords to search for potential ideal clients, and finally how to approach them through personalized invitations and emails.

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How to find and approach your ideal clients through LinkedIn

  1. 1. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca
  2. 2. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca I’m Catherine and this is Heraklion, Crete.
  3. 3. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca The view from our office in Toronto
  4. 4. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca ● Greek translator (IT, Medical, Technical) ● Lead Greek translator for Apple ● Social media curator for Lingua Greca ● Member of The Savvy Newcomer blog team ● ATA Mentor
  5. 5. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Housekeeping • 10 min. for Q&A at the end • Share on Twitter • Slides will be available on Slideshare & our website next week
  6. 6. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Talking points • Info & Stats • Profile • What to share • Groups • Search • Invitations • Common mistakes • Free vs Paid Imagesource:www.worklifecareers.com
  7. 7. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca World’s largest online professional network 400 million members
  8. 8. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca LinkedIn profile Think of your profile as a place to provide your career narrative rather than your career history -Caroline McClure, founder of ScoutRock Profile > Edit Profile, then
  9. 9. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca LinkedIn profile Job titles Value Statement Combination Freelance Spanish translator, game localizer at XYZ
  10. 10. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca LinkedIn profile Contact info email, website blog, social media
  11. 11. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Vanity URL Shouldn’t be: linkedin.com/pub/name_surname/x/xyz/xyz Customize it to: linkedin.com/name_surname 1. Go to Profile > Edit Profile. 2. Click the gear icon, then click the pencil next to the URL. LinkedIn profile Summary Services, solutions, expertise Target audience, benefits Unique Selling Proposition Keywords, Call to action
  12. 12. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca LinkedIn profile Other sections Experience (job positions) Education & Certifications Skills Endorsements Recommendations… Image source: linkhumans.com Article on asking for recommendations with template http://blog.hubspot.com/sales/how-to-get-a-high-quality-linkedin-recommendation-email-template
  13. 13. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Imagesource:www.iconfinder.com Industry-related, 80% Blog posts, News, Resources Self-promotion, 20% Blog posts, Events, Achievements What to share
  14. 14. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca LinkedIn Pulse Imagesource:https://www.linkedin.com/pulse/9-tips-create-top-linkedin-blog-post-colin-oliver
  15. 15. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca LinkedIn Groups Imagesource:processmarketplace.io Expand your network Find prospects Join conversations Answer questions Share useful content
  16. 16. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca LinkedIn Groups Imagesource:http://blog.hubspot.com/marketing/linkedin-hacks Follow prospects Engage & offer value! Free 15 messages per month
  17. 17. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Search tips
  18. 18. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Search tips Imagesource:http://blog.hubspot.com/marketing/linkedin-hacks Boolean search operators AND, OR, NOT Quotation marks Parenthetical e.g. “software AND (engineer OR developer)”
  19. 19. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Search tips Image source: http://blog.hubspot.com/marketing/linkedin-hacks
  20. 20. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Search tips Imagesource:http://blog.hubspot.com/marketing/linkedin-hacks
  21. 21. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Invitation template Imagesource:http://blog.hubspot.com/sales/the-anatomy-of-a-great-sales-linkedin-request 1. Contact’s first name 2. How you know them 3. Comment on content 4. Share something useful 5. Ask to join their network 6. Sign your name
  22. 22. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Invitation templates Prospect you met at event It was so nice meeting you at the Small Business Forum yesterday. I really enjoyed your thoughts on what will happen with commercial real estate in the near future. I’d like to connect if you’re interested and look forward to seeing you again at next year’s conference. Prospect you want to meet at event I’m attending your company’s info session on [DATE]. I saw that you launched a new upgrade of your software last week. I am very passionate about software localization and have written an e-book which I can send you by email if you like, would love your feedback. Hope to connect with you at the event. 300-character limit No email addresses or URLs
  23. 23. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Social selling triggers Imagesource:www.business2community.com • Prospect mentioned on the news • Prospect wrote a post • Prospect commented on your post • Prospect asked a question • Group discussion • Network updates
  24. 24. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Common mistakes Imagesource:trybizschool.com • Incomplete profile • Few connections • Few or no groups • No engagement/sharing • Generic invitations
  25. 25. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Extras Imagesource:http://blog.hubspot.com/marketing/linkedin-hacks How To Improve Your LinkedIn Productivity With Third-Party Apps http://www.socialmediaexaminer.com/improve-linkedin-productivity-with-third-party-apps/ Rapportive, free Gmail plugin
  26. 26. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca LinkedIn’s Built-In CRM Imagesource:contentequalsmoney.com • Tags • Reminders • Notes • How You Met • Who Introduced You
  27. 27. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Social Selling Index (SSI) https://www.linkedin.com/sales/ssi
  28. 28. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Free vs Paid Business ($29.95) Business Plus ($49.95) Pro ($499.95) Main benefits More profiles in Search 90 days of who’s viewed your profile Advanced Search filters More saved searches Imagesource:https://www.linkedin.com/pulse/20140409022753-22901019-linkedin-free-vs-paid-which-is-right-for-you
  29. 29. How to find and approach your ideal clients through LinkedIn #ata56 #xl8social @LinguaGreca Catherine Christaki www.linguagreca.com Adventures in Technical Translation www.linguagreca.com/blog Thank you for attending! Connect with me on Catherine Christaki Lingua Greca Translations

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