Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Session 2: Blog Building Basics


Published on

This is the 2nd Session of the SSJ-TOSF Blogging sessions.

Published in: Education, Technology, Design
  • Be the first to comment

  • Be the first to like this

Session 2: Blog Building Basics

  1. 1. SSJ-TOSF BLOGGINGBlog Building Basics
  2. 2. Continuing the Blogging Conversation • Language • Culture • Skill
  3. 3. What is a Blog?Blogs are usually (but not always) written by one personand are updated pretty regularly. Blogs are often (but notalways) written on a particular topic - there are blogs onvirtually any topic you can think of. -Mark James Normand
  4. 4. Corporate blogs have become much more acceptable – andare far more read than individual’s blogs. Why?
  5. 5. Basics of Building a Blog
  6. 6. Choosing a Blog Engine Considerations Cost of Blog Ease of Use Modification
  7. 7. Online Tools To Build A Better Blog
  8. 8. Choosing a Blog Name –Domain Name1. Domain Name = unique part of the blog’s Uniform Resource Location (URL).http://www.acyberpilgrim.orghttp://www.catholicwebsolutions.com
  9. 9. Choosing a Blog Name –Domain Name2. Types of domain extensions What other extensions are you aware of? There are at least 14!
  10. 10. Choosing a Blog Name –Domain Name3. Buying a domain name www.hostgator.comNote: Check all the pricing and check again before you commit to purchasing a domain name.
  11. 11. Parts of a Blog Home Page  Header About or Profile Page  Footer Posts  Blogroll or links Comments  Trackbacks or backlinks Categories or labels  Pings Sidebar  Tags Archives  Template or themeGo to: GO TO!
  12. 12. BLOGGING RULES ANDETHICSThings to Remember
  13. 13. Blogging Dont’s Don’t plagiarize (Get permission) Don’t commit libel against someone or something Don’t spam through comments Don’t publish spammy posts Don’t steal bandwidth
  14. 14. Providing AttributionVarious types of attribution:  Great article  Blog Post  Sources within your blog (photo’s)  Quotes  Images
  15. 15. Understanding Copyright and Fair Use The rules of copyright are a bit blurred in the online world, but the safest path to follow is one that errs on the side of being more conservative. - Susan Gunelius, Blogging for Dummies Teaching Copyright -
  16. 16. Using Creative Commons Licenses CC licenses are designed to give the owners of original work a way to share that work more freely (and allow other people to build on that work) by protecting the owner of the original licensed work without applying a full and highly restrictive copyright to it.
  17. 17. Six Types of CC Licenses1. Attribution2. Attribution Noncommercial3. Attribution No Derivatives4. Attribution No Derivatives Noncommercial5. Attribution Share Alike6. Attribution Share Alike Noncommercial
  18. 18. Disclosing Your PoliciesThree most common policies published on blogs: Comment policy: Describes what comments are inappropriate and how they’re moderated. Privacy Policy: Describes what information is collected about visitors and how that information be used. Terms and Conditions of Site Use page: Describes legal info about your blog, such as copyrights, availability, and warnings.
  20. 20. Understanding SEO Basics There’s actually a lot more to SEO than using targeted keywords that match peoples search engine queries. Although keywords are the starting point for your blog’s SEO strategy, they can take your blog only so far. You also need to focus on other SEO techniques to truly grow your blog’s search engine traffic. - Susan Gunelius, Blogging for Dummies
  21. 21.
  22. 22.
  23. 23.
  25. 25. Building Relationships Leave comments on other blogs. Use the same link phrase everywhere. Link to content you enjoy from your own blog posts. Share content you like through social bookmarking, social networking, and Twitter. Respond to comments left on your blog.
  26. 26. Avoiding SEO Don’ts Don’t pay for text links. Don’t publish links that have been paid for. Don’t keyword stuff. Don’t hide keywords. Don’t publish content that is nothing more than links.
  28. 28. RSS What does “RSS” stand for? Is a web feed format. Feed Reader = a tool that ingests feeds from multiple sources (such as blogs) and makes it easy to view in one place.
  29. 29. Subscriptions Feed Reader Email
  30. 30. Setting Up Your Blog Feed
  31. 31. Making Your Feed Available
  32. 32. Tracking Feed Statistics
  33. 33. Blog Subscribers Subscribers – most loyal audience Great content will attract readers Make subscribing easy Ask people to subscribe Offer something in return to subscribers Use the FeedCount chicklet from Feedburner
  34. 34. WHAT CONTRIBUTES TOBLOG SUCCESS?9 Points To Remember
  35. 35. Success Comes With Writing Well Writing Often Building Links Committing the Time Having Passion Socializing Reading More than Writing Being Comfortable With Technology Having Patience
  36. 36. Homework Reminders  Remember to go to our class blog to continue our conversation about this topic.  Please complete assignments for this module posted on the class blog before the next webinar
  37. 37. Questions and Answers