Social Media

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Social Media

  1. 1. Rotary South Pasadena<br />Social MediaGenerate profits by attracting customers through social media.<br />Marieke HenselTuesday March 23, 2010<br />
  2. 2. Rotary South Pasadena<br />What is Social Media?<br />
  3. 3. Rotary South Pasadena<br />LinkedIN<br />Facebook<br />Twitter<br />
  4. 4. Rotary South Pasadena<br />Why Social Media?<br />
  5. 5. Rotary South Pasadena<br />Marketing is changing<br />
  6. 6. Rotary South Pasadena<br />Not only different marketing channels,<br />
  7. 7. Rotary South Pasadena<br />It’s a different way of communicating.<br />
  8. 8. Rotary South Pasadena<br />People use social media to communicate<br />
  9. 9. Rotary South Pasadena<br />Your customers use social media to communicate<br />
  10. 10. Rotary South Pasadena<br />Connect with your target audience<br />
  11. 11. Rotary South Pasadena<br />
  12. 12. Rotary South Pasadena<br />
  13. 13. Rotary South Pasadena<br />
  14. 14. Rotary South Pasadena<br />Q: How do you get most of <br /> your customers?<br />
  15. 15. Rotary South Pasadena<br />Word-of-mouth<br />
  16. 16. Rotary South Pasadena<br />More customers?<br />
  17. 17. Rotary South Pasadena<br />Do you come to mind when people are searching for someone in your profession?<br />
  18. 18. Rotary South Pasadena<br />Do people know what makes you<br />Stand out?<br />
  19. 19. Rotary South Pasadena<br />Biggest problem for entrepreneurs is not that they aren’t good at their job. <br />The biggest problem for entrepreneurs is that nobody knows that they exist and what value they provide.<br />
  20. 20. Rotary South Pasadena<br />Social Media gives tools to get you noticed<br />
  21. 21. Rotary South Pasadena<br />Social Media is word-of-mouth on steroids<br />
  22. 22. Rotary South Pasadena<br />Source: AC Nielsen, July 2009<br />
  23. 23. Rotary South Pasadena<br />If trust is important for your brand, peer recommendations are the way to go.<br />
  24. 24. Rotary South Pasadena<br />How to get peer-to-peer recommendations on Facebook?<br />
  25. 25. Rotary South Pasadena<br />All fans on this Facebook Fan Page: 59 fans<br />All friends in Tom’s network: 1,341 friends<br />
  26. 26. Rotary South Pasadena<br />
  27. 27. Rotary South Pasadena<br />That’s an average 5 hours and 46 minutes every month over 100 million users in the US.<br />
  28. 28. Rotary South Pasadena<br />
  29. 29. Rotary South Pasadena<br />How to get peer-to-peer recommendations on LinkedIN?<br />
  30. 30. Rotary South Pasadena<br />Recommendation on LinkedIN<br />
  31. 31. Rotary South Pasadena<br />Courtney’s LinkedIn Network:<br />500+ connections<br />My LinkedIN network: <br />2,744 connections<br />
  32. 32. Rotary South Pasadena<br />How to get peer-to-peer recommendations on Twitter?<br />
  33. 33. Rotary South Pasadena<br />
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  36. 36. Rotary South Pasadena<br />
  37. 37. Rotary South Pasadena<br />
  38. 38. Rotary South Pasadena<br />Potential reach: 2,993 people<br />
  39. 39. Rotary South Pasadena<br />Average age:<br />LinkedIn – 39 years old<br />Facebook – 33 years old<br />Twitter – 31 years old<br />
  40. 40. Rotary South Pasadena<br />
  41. 41. Rotary South Pasadena<br />“Although methods such as paid search, Web display ads and TV commercials still reach a larger audience, the "influence" tapped in social media is a heck of a lot stronger than it is with traditional advertising.” <br />– Seth Greenberg, Intuit Inc.<br />
  42. 42. Rotary South Pasadena<br />Phase I:<br />Participate<br />Listen to your customer<br />Share valuable content <br />
  43. 43. Rotary South Pasadena<br />Phase II:<br />What are your goals<br />Develop a strategy<br />3. Implement the strategy<br />4. Listen every day<br />
  44. 44. Rotary South Pasadena<br />
  45. 45. Rotary South Pasadena<br />Questions?<br />
  46. 46. Rotary South Pasadena<br />Marieke Hensel<br />m@brandingpersonality.com<br />twitter.com/hensel<br />Facebook.com/hensel<br />Facebook.com/brandingpersonality<br />www.brandingpersonality.com<br />

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