Aidan McCullen at Creative Commons Ireland event

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Slides by Aidan McCullen, CEO of Communicorp Digital at 'Maximising Digital Creativity, Sharing and Innovation', National Gallery of Ireland, January 2014.
Event organised by Creative Commons Ireland and Faculty of Law, University College Cork.
http://www.creativecommonsireland.org

Published in: Education, Business, Technology
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Aidan McCullen at Creative Commons Ireland event

  1. 1. www.communicorpdigital.com
  2. 2. This Presentation 1. Audience Evolution 2. Communicorp Projects 3. What’s Next
  3. 3. Communicorp Audience
  4. 4. Audience Distribution 2M Listeners 1.1M on Web 1M Social 1.6M Apps
  5. 5. Social Media Growth
  6. 6. Mobile Growth
  7. 7. Mobile Audience 1.1M Web Users 60%
  8. 8. 2005 2013
  9. 9. Evolution of Media
  10. 10. Monologue Marketer / Radio Public / Audience
  11. 11. Dialogue Marketer Public
  12. 12. Trialogue Marketer
  13. 13. Evolution of Audience
  14. 14. Our Audience: Millenials Zero tolerance for delays (website speeds) Producer and Consumer are blurring -Prosumers Short and Brief content / skim content
  15. 15. 4-S-Rule Searchable Social Snack-able Superfast
  16. 16. 90-9-1 Rule 1% Heavy Contributors 9% Occasional Contributors 90% Creepers Observers who do not contribute
  17. 17. Post It
  18. 18. Communicorp Audience

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