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Fundraising

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Speaking Engagement to the Ohio Credit Union League in regards to the Scholarship Fundraising Program

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Fundraising

  1. 1. Fundraising, Donor Relations and Connections Four Fundraising Steps 6.9.10
  2. 2. Statistics • Total giving to charitable organizations was $307.65 billion in 2008. • As in previous years, the majority of that giving came from individuals -$229.3 billion (75%). • Giving by bequest was $22.6 billion, foundations gave $41.2 billion, & corporations donated $14.5 billion. • Religious organizations received the most support- $106.9 billion. The next largest sector was education with $40.9 billion. All data property of Giving USA 2008, the Annual Report on Philanthropy, published by the AAFRC Trust for Philanthropy. 
  3. 3. Individual Statistics • 89% of households give • Average annual contribution $1,620 • Electronic gifts up 50%. Highest giving months June and December with December quadrupling compared to prior months. • 86% of individuals said they are most motivated to give by the notion of "meeting critical needs" • 83% of individuals said "giving back to society" is motivational • 80% of individuals said they are most likely to make contributions to educational organizations, with religious (72%) and health organizations (70%) following in popularity.
  4. 4. Donor Relations + Connection = Fundraising • Rethink Fundraising • Not about the event • More about relationships • More about the connection to the cause
  5. 5. Ripples in the Water Community Members Employees Board Cause
  6. 6. Step 1: Cultivation • Be Strategic • Research • Reach Out • Build Relationship
  7. 7. Step 2: Connection • Emotional Connection • Engagement • Face to Cause • Key Messaging
  8. 8. Step 3: Stewardship • Prompt Thank You • Let Donor Know Where Their Money Went And How They Helped • Monthly Touches • Stewardship calendar
  9. 9. Step 4: Retention • Create Awareness • Personally Connect to Cause • Grow Loyalty
  10. 10. Creating A Virtuous Cycle
  11. 11. Event Fundraising Rules • Want greatest return on investment • Not too time intensive • Donors are savvy and want more money to go to cause • Keep expenses down
  12. 12. Fundraising Ideas • Cultivation Event • Board and employees • Include members • Scrip Program: www.scrip.com • Paper Graduation Cap Sale • Web/Social Media • Good Search/Good Shop • Chipin • Facebook • Include Community • Cause Marketing • Partner with Schools
  13. 13. Successful Fundraising • Rethink Fundraising • Build Relationships • Create Connections • Engage Community

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