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GAME-CHANGING STRATEGIES:COLLECTIONS IN A DIGTAL AGE23 May 2012Charlotte Sexton, Head of Digital Media, National Gallery, ...
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FOCUS ON THE COLLECTION
COMPARE THIS TO THE DIGITALEXPERIENCE…
FOCUS ON THE COLLECTION                  Copyright 2009 by Eunice Coughlin and Simple Internet Strategies Link
COMPARE…        IN-MUSEUM                               ONLINE    In-museum, curated,        • On-screen experience, curat...
HOW DOES THIS IMPACTSTRATEGIC PLANNING FORCOLLECTIONS ONLINE?
BE TRUE TO YOUR BRAND
DECIDE REAL LONG-TERM GOALS• Preserve, enhance and develop the potential of our collections  for our public• Broaden our a...
DECIDE REAL LONG-TERM GOALS      What are your long-term goals?
PEOPLE FIRST THEN TECHNOLOGY• Illustrate this slide                   http://zylab.wordpress.com/2009/12/30/use-enterprise...
MAXIMISE YOUR RESOURCES• Illustrate this slide
WHAT’S A STRATEGIC PARTNERSHIP?• Illustrate this slide
ADDRESS MULTIPLE AUDIENCE           SKIM            SWIM             DIVE
OFFER A RANGE OF EXPERIENCESSF MOMA: ARTSCOPE                    PCF/BBC: YOUR PAINTINGS                                  ...
INVITE USER INPUT/ENGAGEMENT
KEY TAKE AWAYS…•   Brand = your character and values – build on this•   Decide on your long-term goals•   Focus on long-te...
THANK YOU!Charlotte Sexton, Head Digital Media, National Gallery, Londoncharlotte.sexton@ng-london.org.uk | @cb_sexton
Game-Changing Strategies: Collections in a Digital Age
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Game-Changing Strategies: Collections in a Digital Age

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MuseumNext 2012, Barcelona: International Panel
This presentation considers the strategic issues we need to address in order to capitalise on our collections in a digital age. Offering a high-level overview, which encompasses everything from the impact of brands to resource management and the potential offered by strategic partnerships. Use this presentation to kick start your thinking...

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Game-Changing Strategies: Collections in a Digital Age

  1. 1. GAME-CHANGING STRATEGIES:COLLECTIONS IN A DIGTAL AGE23 May 2012Charlotte Sexton, Head of Digital Media, National Gallery, London
  2. 2. Insert image caption here
  3. 3. Insert image caption here
  4. 4. FOCUS ON THE COLLECTION
  5. 5. COMPARE THIS TO THE DIGITALEXPERIENCE…
  6. 6. FOCUS ON THE COLLECTION Copyright 2009 by Eunice Coughlin and Simple Internet Strategies Link
  7. 7. COMPARE… IN-MUSEUM ONLINE In-museum, curated, • On-screen experience, curated/self-curated displayedPhysical engagement with the • Digital surrogate(s) object Minimal interpretation • Potential for extensive interpretation – multiple (authoritative) sources, including the publics’ ‘voice’ • Potential for extensive contextual support Minimal ‘context’ providedMinimal connections between • Unlimited connections through structured and objects serendipitous linking
  8. 8. HOW DOES THIS IMPACTSTRATEGIC PLANNING FORCOLLECTIONS ONLINE?
  9. 9. BE TRUE TO YOUR BRAND
  10. 10. DECIDE REAL LONG-TERM GOALS• Preserve, enhance and develop the potential of our collections for our public• Broaden our appeal and provide an exceptional visitor experience• Inspire learning and engagement
  11. 11. DECIDE REAL LONG-TERM GOALS What are your long-term goals?
  12. 12. PEOPLE FIRST THEN TECHNOLOGY• Illustrate this slide http://zylab.wordpress.com/2009/12/30/use-enterprise-information-management-principles-for-litigation-readiness-and-early-case-assessment/
  13. 13. MAXIMISE YOUR RESOURCES• Illustrate this slide
  14. 14. WHAT’S A STRATEGIC PARTNERSHIP?• Illustrate this slide
  15. 15. ADDRESS MULTIPLE AUDIENCE SKIM SWIM DIVE
  16. 16. OFFER A RANGE OF EXPERIENCESSF MOMA: ARTSCOPE PCF/BBC: YOUR PAINTINGS TATE: ART EXPLORER SLIDESHOW
  17. 17. INVITE USER INPUT/ENGAGEMENT
  18. 18. KEY TAKE AWAYS…• Brand = your character and values – build on this• Decide on your long-term goals• Focus on long-term planning rather than ‘quick wins’• Work with staff to capture collection cataloguing• Technology is only a part of the equation• Tailor content to multiple audiences• Don’t limit online collections to the print paradigm• Market and promote the offer (SEO/Strategic Partnerships etc.)
  19. 19. THANK YOU!Charlotte Sexton, Head Digital Media, National Gallery, Londoncharlotte.sexton@ng-london.org.uk | @cb_sexton

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