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“Entrepreneurship
in the news”
.
ENMN 398
Deborah Wickins
Team 3
In The Beginning
Founded in 2006 by Blake Mycoskie after he noticed polo players in Argentina
were wearing canvas wrapped ...
Business Model
- Business model based on - Buy one, give one.
- “One for One” has been trademarked by Toms and is
integral...
ENMN 398 – Team 3
Blake Mycoskie
- Founder is a social entrepreneur.
- Using creative destruction in the shoe, eyeglass and now
coffee indus...
Social Entrepreneur
A social entrepreneur is someone who recognizes a social
problem and uses entrepreneurial principles t...
Social Entrepreneurship
- Social entrepreneurship differs from commercial
entrepreneurship in that social entrepreneurs pr...
Capital
Café Stores were Conceived as a retail outlet
offering:
- Yoga
- Movie Nights
- Craft Evenings
- Selling shoes
- E...
Opportunity
Provide clean water to help prevent
diseases.
Toms Coffee - The shoe company says it will
donate a week's wort...
Why Water?
Diseases from unsafe water and lack of basic
sanitization kill more people every year than all
forms of violenc...
780 Million People Lack
Access to Clean Water8
8 Water Facts, Water.org, http://water.org/water-crisis/water-facts/water/
People
Working with Water For People, a non profit
group that works to develop sustainable
water systems around the world....
Entrepreneurship vs Social Entrepreneurship
ENMN 398 – Team 3
Entrepreneurship vs Social Entrepreneurship
Entrepreneurship In The News
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Entrepreneurship In The News

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Entrepreneurship in the news was an assignment completed while at RRU. The story was about Tom's Social Entrepreneurship path and the earned media they received as a result of that strategy.

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Entrepreneurship In The News

  1. 1. “Entrepreneurship in the news” . ENMN 398 Deborah Wickins Team 3
  2. 2. In The Beginning Founded in 2006 by Blake Mycoskie after he noticed polo players in Argentina were wearing canvas wrapped shoes called alpargatas1 and children in the streets of Buenos Aires running around barefoot.2 He decided that he wanted to develop a kind of alpargata for the North American market, with the caveat that for every pair sold he would provide a new pair of shoes free of charge to the shoeless youth of Argentina and other developing nations. Blake sold his online business for $500,000 to start TOMS.3 Called TOMS for “Tomorrow” original concept, "Shoes for Tomorrow Project”.4 1 Water Facts, Water.org, http://boss.blogs.nytimes.com/2013/03/19/questioning-the-toms-shoes-model-for-social-enterprise/?_php=true&_type=blogs&_r=0 2 Wikipedia, Toms Shoes, http://en.wikipedia.org/wiki/Toms_Shoes 3 Wikipedia 4 IBD ENMN 398 – Team 3
  3. 3. Business Model - Business model based on - Buy one, give one. - “One for One” has been trademarked by Toms and is integral to their philosophy. - This model is so unique, the phrase “caring capitalism” has also been used to describe Toms business model. 4 - To date Toms has donated 10 million pairs of shoes.5 4 IBID 5 Toms.com ENMN 398 – Team 3
  4. 4. ENMN 398 – Team 3
  5. 5. Blake Mycoskie - Founder is a social entrepreneur. - Using creative destruction in the shoe, eyeglass and now coffee industry to redefine how people look at these businesses. - Social Change- He is forcing people to make a choice when buying coffee….water is the necessity of life and he is willing to make a sacrifice (profit) to help people if you (consumer) are. - He also made the One for One model a priority before profit making. - The coffee for clean water idea confirms his commitment to social entrepreneurship, he is continually seeking new opportunities and innovative ways to provide. Starting in shoes and moving to a competitive coffee industry. ENMN 398 – Team 3
  6. 6. Social Entrepreneur A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change (a social venture).
  7. 7. Social Entrepreneurship - Social entrepreneurship differs from commercial entrepreneurship in that social entrepreneurs prioritize non-financial returns over money - Central to the process of social entrepreneurship is SVP - a Social Value Proposition. - Capital - Opportunity - People ENMN 398 – Team 3 6 Overview of Social Entrepreneurship, RRU Moodle, Last accessed March 14, 2014, http://moodle.royalroads.ca/moodle/mod/book/view.php?id=49257&chapterid=20467 6
  8. 8. Capital Café Stores were Conceived as a retail outlet offering: - Yoga - Movie Nights - Craft Evenings - Selling shoes - Eye glasses - Toms Coffee *NEW - Bags of coffee are all ready for sale - Planning on opening more international cafés ENMN 398 – Team 3
  9. 9. Opportunity Provide clean water to help prevent diseases. Toms Coffee - The shoe company says it will donate a week's worth of clean water to a person in need for every bag of coffee sold. In the US it is estimated that 100 million people drink coffee every day. If Toms can sell to just one percent, they will provide one million day’s worth of clean drinking water.6 6 Statistics Brain, 2013 Statistics Brain Research Institute, January 1, 2014, http://www.statisticbrain.com/coffee-drinking-statistics/ ENMN 398 – Team 3
  10. 10. Why Water? Diseases from unsafe water and lack of basic sanitization kill more people every year than all forms of violence, including war.7 7 Causes of Death, World Health Organisation, http://www.who.int/healthinfo/global_burden_disease/GBD_report_2004update_part2.pdf
  11. 11. 780 Million People Lack Access to Clean Water8 8 Water Facts, Water.org, http://water.org/water-crisis/water-facts/water/
  12. 12. People Working with Water For People, a non profit group that works to develop sustainable water systems around the world. - Using finances from TOMS Coffee project they will collect rainwater or develop piping systems to get water from hard to reach places to the people who need it.9 - The water will be used for cooking, drinking, and sanitation to two billion people around the globe. 10 9 Turning Coffee Into Water, NYTimes.com, Last accessed, March 14, 2014, http://www.nytimes.com/2014/03/12/business/turning-coffee- into-water-to-expand-a-one-for-one-business-model.html?_r=0 10 Toms Shoes Wants to Sell You Coffee Now Too, Time.com, Last accessed, March 14, 2014, http://time.com/21499/toms-shoes-wants-to- sell-you-coffee-now-too/ ENMN 398 – Team 3
  13. 13. Entrepreneurship vs Social Entrepreneurship ENMN 398 – Team 3 Entrepreneurship vs Social Entrepreneurship

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