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The Big Small Screen
Mobile UI in Japan




Christopher Billich



Mobile Monday Germany
Home, September 15, 2008
I work for a company called
based
somewhere around here
The
                            Shameless
                            Advertising
                               Part




...
The
Shameless
Advertising
   Part
(sorry, had to mention that)
useful
benri
= convenient
= beneficial
useful:
Convenient + beneficial
Solution to a Problem
Japanese phones are a bit like these
Or rather, like
this one
A B A AA B B A BB         A           B
                                              A B
                                ...
Which is why
the manual looks like this
That’s the bad news.
The good news is that the Japanese

ROCK.
The better news is that the Japanese

ROCK
AT:
Making things simple.
Making things easy.
Making things
appealing.
Simple          Easy             Appealing




         Solutions to Problems
Japanese Operators know that
if you have standards
that
make it simple
and
easy
to



       make it easy to
create lots of great content
        and services
and
a revenue share
that makes it
appealing
to
create lots of great content
        and services
plus
promote flat rate data plans
so people will use them
then
.
How the Japanese solve problems
10,000 characters
Mobile      PC
Multiple Links
Emoticons
Attachments
Telling
 Love
From
 Hate
Knowing what
the weather
will be
without asking
On-deck, off-deck, full web search
             in one
Playing games without having to
download stuff
Extending Brand Reach
Finding your
way
Redeeming coupons and paying
with the same touch
Of course,
    if your gardens
have no walls
and all sorts of people add new
plants to it, all the time
then some parts
of it are bound
to be less pretty
but not everything that works
great has to look great.
127 million Japanese
with all sorts of different problems
can make things a bit messy
A B A AA B B A BB         A           B
                                              A B
                                ...
but, generally speaking
Simple          Easy             Appealing




         Solutions to Problems
(we work the same way)
Danke!

billich@infinita.co.jp

www.infinita.co.jp/en
www.slideshare.net/cbillich/slideshows
The Big Small Screen: Mobile UI in Japan
The Big Small Screen: Mobile UI in Japan
The Big Small Screen: Mobile UI in Japan
The Big Small Screen: Mobile UI in Japan
The Big Small Screen: Mobile UI in Japan
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The Big Small Screen: Mobile UI in Japan

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Presentation from Mobile Monday Germany, Duesseldorf, September 15, 2008.

The Big Small Screen: Mobile UI in Japan

  1. The Big Small Screen Mobile UI in Japan Christopher Billich Mobile Monday Germany Home, September 15, 2008
  2. I work for a company called
  3. based
  4. somewhere around here
  5. The Shameless Advertising Part which works for companies like
  6. The Shameless Advertising Part
  7. (sorry, had to mention that)
  8. useful
  9. benri
  10. = convenient
  11. = beneficial
  12. useful:
  13. Convenient + beneficial Solution to a Problem
  14. Japanese phones are a bit like these
  15. Or rather, like this one
  16. A B A AA B B A BB A B A B A B A B A B A BA A B A B A B A B B A A B A B A B A B A B A A B B A BA B A B A B A B AB A B A B A B A B A B A B AA A BB A B A B A B A B A B A B A B A B A B A B A A BB A B A B B A B A B A BA B A B A B A B A BA B A B B B A B A B A A B A B A
  17. Which is why the manual looks like this
  18. That’s the bad news.
  19. The good news is that the Japanese ROCK.
  20. The better news is that the Japanese ROCK AT:
  21. Making things simple.
  22. Making things easy.
  23. Making things appealing.
  24. Simple Easy Appealing Solutions to Problems
  25. Japanese Operators know that
  26. if you have standards that
  27. make it simple and
  28. easy to make it easy to
  29. create lots of great content and services
  30. and
  31. a revenue share that makes it
  32. appealing to
  33. create lots of great content and services
  34. plus
  35. promote flat rate data plans so people will use them
  36. then
  37. .
  38. How the Japanese solve problems
  39. 10,000 characters Mobile PC Multiple Links Emoticons Attachments
  40. Telling Love From Hate
  41. Knowing what the weather will be without asking
  42. On-deck, off-deck, full web search in one
  43. Playing games without having to download stuff
  44. Extending Brand Reach
  45. Finding your way
  46. Redeeming coupons and paying with the same touch
  47. Of course, if your gardens have no walls
  48. and all sorts of people add new plants to it, all the time
  49. then some parts of it are bound to be less pretty
  50. but not everything that works great has to look great.
  51. 127 million Japanese
  52. with all sorts of different problems
  53. can make things a bit messy
  54. A B A AA B B A BB A B A B A B A B A B A BA A B A B A B A B B A A B A B A B A B A B A A B B A BA B A B A B A B AB A B A B A B A B A B A B AA A BB A B A B A B A B A B A B A B A B A B A B A A BB A B A B B A B A B A B A B A B A B A B A BA B A B B B A B A B A A B A B A
  55. but, generally speaking
  56. Simple Easy Appealing Solutions to Problems
  57. (we work the same way)
  58. Danke! billich@infinita.co.jp www.infinita.co.jp/en www.slideshare.net/cbillich/slideshows

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