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6 Reasons why text marketing out performs all other forms of marketing


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6 Reasons why text marketing out performs all other forms of marketing

  1. 1. ==== ====For more information about how you can increase your business using this low cost, highlyeffective marketing ====Text marketing campaigns are becoming very common place in todays retail and service sectors.From golf equipment shops to restaurants and from butchers to hardware stores, text marketing isbecoming an essential marketing and advertising tool which companies dare not ignore.There are many advantages and obvious benefits to running this type of marketing campaign overmore traditional methods, but here are what I consider to be the top six.1. Open Rate and Response RateStatistics dont lie. Text messages have a 98% open rate. Mobile coupons and special offers sentby text message have a redemption rate of between 5% and 15% as compared to 1% and lowerfor traditional coupons. If you want your marketing message or special offer read and used, thentext marketing out performs all others with quite a bit to spare.2. Low Cost and High Return on InvestmentCommercials, print ads, sponsorship and outdoor advertising can all be cost prohibitive for manybar those with lavish marketing and advertising budgets. Text marketing however has such low setup and running costs that campaigns can be launched and executed for a fraction of costsassociated with the more traditional marketing channels.With the cost effectiveness and high response rates of text marketing campaigns, there aresimply no other marketing mediums out there that can touch it for return on investment.3. Intimacy and PersonalizationYour keys, your wallet and your phone - these are the only things that you never leave homewithout. The mobile phone is probably the most intimate object that a person owns in the fastmoving digital age and few electronic gadgets have become as close a part of our daily lives thanour mobile phone. Because mobile phones are such a personal part of our world, this form ofmobile marketing has the potential to create a uniquely powerful impact on the recipient. Textmessages can be personalized to the recipient and delivered to their pockets within seconds; noother form of marketing can achieve this level of intimacy and personalization.4. Speed and FlexibilityWe now live in the fast moving information age where circumstance and environment can changeon a daily if not hourly basis. The modern business must be flexible and adaptable to keep pace
  2. 2. with the change and so must their marketing campaigns. As there is virtually no lead time to textmessage marketing, campaigns can be conceived of and delivered to their target audience in amatter of minutes. Whether its driving footfall on a slow day or clearing stock before months end,the speed of a text message cannot be matched. Text marketing allows businesses to immediatelyrespond to the events of the day or to a competitors special offer almost instantaneously.5. Highly TargetedThe days when marketers could send out marketing messages into the ether in the hope that theywould land on their target consumer are over. For any company with even one eye on costs itsnow essential that every marketing and advertising campaign they run is highly targeted.Marketing messages sent by text message are sent directly to the pockets of their target marketand are opened within minutes and sometimes seconds. In addition to this, as these subscribershave already opt-ed in to receiving these marketing messages they are much more likely topurchase than the recipients of other types of marketing messages.Traditional marketing took the carpet bomb approach where as text marketing takes the sniperapproach. As a result of this no other form of advertising can compete with text messagemarketing when it comes to reaching the most highly targeted audience.6. People Want OffersText marketing campaigns do not always have to contain an offer but the most effective generallydo. In a recent survey 70% of consumers said they were happy to receive marketing textmessages provided they were invcentivised and in control. According to another survey from theNational Consumer Agency, 30 per cent more people are using coupons than in 2008 and mobilecoupons have a much higher redemption rate. Now more than ever before people are demandingvalue and actively searching for deals and special offers. There is no quicker and easier way todeliver those special deals to consumers than through a text message.So there it is, the six main reasons why I believe that text marketing out performs all the traditionalforms of marketing.==== ====
  3. 3. For more information about how you can increase your business using this low cost, highlyeffective marketing ====