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October 2, 2009 Tech Talk Fridays
Tech Talk Friday <ul><li>Welcome to TTF not TGIF </li></ul><ul><li>What are we going to cover </li></ul><ul><ul><li>The wh...
Tech Talk Friday <ul><li>Issues with e-mail marketing </li></ul><ul><li>Spam </li></ul><ul><li>Types of e-mail </li></ul><...
Tech Talk Friday <ul><li>What is effective E-mail Marketing? </li></ul><ul><ul><li>An efficient economical powerful form o...
Tech Talk Friday <ul><li>Some of the ways to use e-mail Marketing </li></ul><ul><li>Video to Past Clients </li></ul><ul><l...
Tech Talk Friday <ul><li>How do we get started </li></ul><ul><ul><li>Create an e-mail data base </li></ul></ul><ul><ul><li...
Tech Talk Friday <ul><li>Can you see who open your e-mail </li></ul><ul><li>Can you see what they opened </li></ul><ul><li...
Tech Talk Friday <ul><li>Free E-mail system </li></ul><ul><ul><li>CB-Works </li></ul></ul><ul><ul><ul><li>Limited ability ...
Tech Talk Friday <ul><li>CB works </li></ul><ul><ul><li>Loading the names </li></ul></ul><ul><ul><li>Using the templates <...
Tech Talk Friday <ul><li>Homework </li></ul><ul><ul><li>Create, review or clean up your database </li></ul></ul><ul><ul><l...
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Tech Talk Friday

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Technology classes for the Burnsville Office of Coldwell Banker Burnet. How to use technology to help grow your business. Class one of 4 on e-mail marketing.

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Tech Talk Friday

  1. 1. October 2, 2009 Tech Talk Fridays
  2. 2. Tech Talk Friday <ul><li>Welcome to TTF not TGIF </li></ul><ul><li>What are we going to cover </li></ul><ul><ul><li>The what </li></ul></ul><ul><ul><li>The why </li></ul></ul><ul><ul><li>The who </li></ul></ul><ul><ul><li>The how and when </li></ul></ul><ul><li>Of Effective E-Mail marketing </li></ul>
  3. 3. Tech Talk Friday <ul><li>Issues with e-mail marketing </li></ul><ul><li>Spam </li></ul><ul><li>Types of e-mail </li></ul><ul><li>Poorly created e-mails </li></ul><ul><li>Size of e-mail </li></ul><ul><li>Bad addresses </li></ul>
  4. 4. Tech Talk Friday <ul><li>What is effective E-mail Marketing? </li></ul><ul><ul><li>An efficient economical powerful form of communication </li></ul></ul>Newsletter Flyers Forms Videos Links
  5. 5. Tech Talk Friday <ul><li>Some of the ways to use e-mail Marketing </li></ul><ul><li>Video to Past Clients </li></ul><ul><li>Links to an interesting Article </li></ul><ul><li>Pictures of a new listing </li></ul><ul><li>Links to your facebook page </li></ul><ul><li>Drive traffic to your website </li></ul><ul><li>Update on market trends </li></ul>
  6. 6. Tech Talk Friday <ul><li>How do we get started </li></ul><ul><ul><li>Create an e-mail data base </li></ul></ul><ul><ul><li>Decide who is target audience </li></ul></ul><ul><ul><li>What is our objective </li></ul></ul><ul><ul><li>How often do we send something out </li></ul></ul><ul><ul><li>How do we send something out </li></ul></ul>
  7. 7. Tech Talk Friday <ul><li>Can you see who open your e-mail </li></ul><ul><li>Can you see what they opened </li></ul><ul><li>Can they unsubscribe </li></ul><ul><li>Can they respond back to you </li></ul><ul><li>Can you track results </li></ul>
  8. 8. Tech Talk Friday <ul><li>Free E-mail system </li></ul><ul><ul><li>CB-Works </li></ul></ul><ul><ul><ul><li>Limited ability to see who and what </li></ul></ul></ul><ul><li>Fee based E-mail systems </li></ul><ul><ul><li>Vertical Response </li></ul></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>icontact </li></ul></ul><ul><ul><ul><li>Excellent reporting features </li></ul></ul></ul>
  9. 9. Tech Talk Friday <ul><li>CB works </li></ul><ul><ul><li>Loading the names </li></ul></ul><ul><ul><li>Using the templates </li></ul></ul><ul><ul><li>login </li></ul></ul>
  10. 10. Tech Talk Friday <ul><li>Homework </li></ul><ul><ul><li>Create, review or clean up your database </li></ul></ul><ul><ul><li>Load them into either CB-Works or one of the other formats </li></ul></ul><ul><ul><li>Decide who and why and when </li></ul></ul><ul><ul><li>Next week we’ll add content </li></ul></ul>

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