Opei handout 2013

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Opei handout 2013

  1. 1. Contractors get mobile and social Landscape contractors and lawn care operators are clearly comfortable using mobile devices and social media in the field – to communicate with both clients and their own employees. Apple devices are the clear favorite when it comes to handhelds, thanks to the ease of integration across phone and tablet platforms. Facebook and LinkedIn get the most love when it comes to social media, but look for visual services like Pinterest to grow in popularity as contractors get more comfortable online. 33% 7%30% 28% iPhone Blackberry Droid Regular cell phone (non-smart phone) What kind of cell phone do you use? Which of the following does your company have? (check all that apply) Which of the following tablets do you use? iPad Android based Amazon Kindle Fire Amazon Kindle 1.0 I do not own a tablet Facebook Twitter LinkedIn Pinterest Industry blogs I do not use social media Which of the following social media platforms do you engage in? How old are you? Company website Facebook page Twitter feed LinkedIn page Company blog None of the above 22-29 30-39 40-49 50-65 Over 65 67% 25% 2%5% 1% 59% 12% 5%32% 8% 56% 14%32% 8% 6%38% Data compiled from 2012 Lawn & Landscape survey of 138 readers. 11% 18% 24% 40% 7% 39%
  2. 2. Superintendents are increasingly connected Golf course superintendents, like their counterparts in the landscape industry, love their mobile devices. Again, Apple dominates the market in both phones and tablets. Superintendents have embraced Twitter and blogs, as well as the more generally popular platforms of Facebook and Linkedin, as a way to communicate course conditions with members and to help troubleshoot problems with colleagues across the country. 46% 16% 20% 23% iPhone Blackberry Droid Regular cell phone (non-smart phone) Which of the following cell phones do you use? (check all that apply) Which of the following tablets do you use? (check all that apply?) Which of the following social media do you engage in? (check all that apply) Facebook Twitter LinkedIn Pinterest Industry Blogs I do not use social media Company website Facebook page Twitter feed LinkedIn page Company blog None of the above Which of the following does your company have? (check all that apply) How old are you? 40% 2% 4% 3% 2% 52% iPad Android based Amazon Kindle Fire Amazon Kindle 1.0 Barnes and Noble Nook I do not own a tablet 70% 43% 49% 4% 41% 16% 91% 59% 31% 14% 22% 7% 22-29 30-39 40-49 50-65 Over 65 10% 27% 24% 36% 3% Data compiled from 2012 GCI survey of 186 readers.

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