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Website workout - design for conversion


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Slides from 5 minute presentation on tips for improving conversion rates - converting passive web visitors into active users, to help achieve website objectives. The notes for these slides are also on Slideshare:

Published in: Design, Technology
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Website workout - design for conversion

  1. 1. website workout (design tips for improving visitor conversion rates)Carolyn King
  2. 2. 1 Get motivated • • • Fitter website = $$$ Small changes make a big difference Set goals and track them • Improving conversion rates is quicker and cheaper than SEO effort
  3. 3. 1 1000 visitors X 5% conversion = 50 sales 2000 visitors X 5% conversion = 100 sales 1000 visitors X 10% conversion = 100 sales
  4. 4. 2 Carrot• quick/easy• right price• better than • • • or stick? problems/challenges performance costs or effort alternatives • risks & unknowns• useful • procrastination• rewarding • competition• etc... • etc...
  5. 5. 2 Incentives Imperatives
  6. 6. 3 Stand in their shoes, not yours• address you (the user)• focus on needs & benefits (not facts & features)• use emotions before logic• anticipate concerns• talk their language
  7. 7. Its about...3 (not us) benefits emotions
  8. 8. 4••• Call them to action use active language (verbs, pronouns) be bold (ask/command politely) suggest urgency, instant gratification• draw attention (sparingly)• right time and place• have an action on every page
  9. 9. 4 Sign up for a FREE trial Start sending files within minutes Contact our team now and see how we can save you money Try it for yourself – its free Limited stock – buy now Browse Help me find the right product More info Contact us, were here to help Read more Download the full article Click hereProduct brochure Yes, send me updates Submit Tell me about special offers
  10. 10. 5••• Remove hurdles reduce distractions less navigation, no dead ends address reasons not to buy/act• provide reassurance at decision points• improve usability & accessibility
  11. 11. 5 simplicity...
  12. 12. 5 reassurance...
  13. 13. 5 usability... easy to find phone number mobile friendly avoid low contrast like this
  14. 14. Fitness round-up1 Set clear goals2 Answer needs & provide incentives3 Address the audience directly4 Provide clear, inviting calls to action5 Remove barriers to conversion
  15. 15. Carolyn Kingemail | web | twitter @CredosAssoc