Leading LinesAre used to draw the viewer’s eye througha photograph and are intentional orunintentional, natural lines created in thespace of the photograph and are used tocreate a visual narrative in thecomposition. Also used to draw your eyeto a focal point in the shot that you wouldlike to highlight.
Asymmetrical BalanceAlso called informal balance, is morecomplex and difficult to envisage. Itinvolves placement of objects in a way thatwill allow objects of varying visual weightto balance one another around a fulcrumpoint. This can be best imagined byenvisioning a literal balance scale that canrepresent the visual “weights” that can beimagined in a two dimensionalcomposition.
RepetitionInvolves the use of patterning to achievetimed movement and a visual “beat”. Thisrepetition may be a clear repetition ofelements in a composition, or it may be amore subtle kind of repetition that can beobserved in the underlying structure of theimage.
ProportionRefers to the relative size and scale of thevarious elements in a design. The issue isthe relationship between objects, of awhole. This means that it is necessary todiscuss proportion in terms of the contextor standard used to determine proportion.
UnityIs the underlying principle that summarizes allof the principles and elements of design. Itrefers to the coherence of the whole, thesense that all of the parts are workingtogether to achieve a common result; aharmony of all the parts. Unity can beachieved through the effective and cosistentuse of any of the elements, but pattern- thatis, underlying structure- is the mostfundamental element for a strong sence ofunity.
Rule of ThirdsIs a compositional rule of thumb in visualarts such as painting, photography, anddesign. The rule states that an imageshould be imaged as divided into nineequal parts by two equally-spacedhorizontal lines and two equally spacedvertical lines, and that importantcompositional elements should be placedalong these lines or their intersections.