The principles of design


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The principles of design

  1. 1. The Principles of Design By: Cayley Blenner
  2. 2. ShapeA two dimensional outline of anobject or its representation in animage.
  3. 3. Shape
  4. 4. FormA distinguishable three dimensional imageof the subject matter.
  5. 5. Form
  6. 6. Leading LinesAre used to draw the viewer’s eye througha photograph and are intentional orunintentional, natural lines created in thespace of the photograph and are used tocreate a visual narrative in thecomposition. Also used to draw your eyeto a focal point in the shot that you wouldlike to highlight.
  7. 7. Leading Lines
  8. 8. TextureThe visible surface quality of an objectadding character to your picture. Texturecan be smooth and shiny like a new car, orrough and edgy as in tree bark or a cobblewalkway.
  9. 9. Texture
  10. 10. Color (Hue)- Symmetrical BalanceSymmetrical balance can be described ashaving equal “weight” on equal sides of acentrally placed fulcrum. It may also bereferred to as formal balance.
  11. 11. Color (Hue)- Symmetrical Balance
  12. 12. Asymmetrical BalanceAlso called informal balance, is morecomplex and difficult to envisage. Itinvolves placement of objects in a way thatwill allow objects of varying visual weightto balance one another around a fulcrumpoint. This can be best imagined byenvisioning a literal balance scale that canrepresent the visual “weights” that can beimagined in a two dimensionalcomposition.
  13. 13. Asymmetrical Balance
  14. 14. GradientIs something fading like a sunset and youcant see where it ends.
  15. 15. Gradient
  16. 16. RepetitionInvolves the use of patterning to achievetimed movement and a visual “beat”. Thisrepetition may be a clear repetition ofelements in a composition, or it may be amore subtle kind of repetition that can beobserved in the underlying structure of theimage.
  17. 17. Repetition
  18. 18. PatternThe regular repetition of several objects,shapes, or colors in an ordered or randommanner.
  19. 19. Pattern
  20. 20. ContrastA striking exhibition of unlikeness.
  21. 21. Contrast
  22. 22. DominanceDominance is an object or color thatstands out in relation to the rest of theimage.
  23. 23. Dominance
  24. 24. ProportionRefers to the relative size and scale of thevarious elements in a design. The issue isthe relationship between objects, of awhole. This means that it is necessary todiscuss proportion in terms of the contextor standard used to determine proportion.
  25. 25. Proportion
  26. 26. UnityIs the underlying principle that summarizes allof the principles and elements of design. Itrefers to the coherence of the whole, thesense that all of the parts are workingtogether to achieve a common result; aharmony of all the parts. Unity can beachieved through the effective and cosistentuse of any of the elements, but pattern- thatis, underlying structure- is the mostfundamental element for a strong sence ofunity.
  27. 27. Unity
  28. 28. Negative SpaceIs the empty space around the subject orfocus of the photograph.
  29. 29. Negative Space
  30. 30. Rule of ThirdsIs a compositional rule of thumb in visualarts such as painting, photography, anddesign. The rule states that an imageshould be imaged as divided into nineequal parts by two equally-spacedhorizontal lines and two equally spacedvertical lines, and that importantcompositional elements should be placedalong these lines or their intersections.
  31. 31. Rule of Thirds
  32. 32. Visual CenterA location on a rectangular map, about 5%of the height above the geometric center,to which the eye is drawn perceptually.
  33. 33. Visual Center