Limit clutter on your landing page, and make
the button or link you want the visitor to click
the focal point.
Create a contact form that doesn’t ask the visitor
for too much information. Also, offer a confirmation
Make your call to action punchier and more
direct — “Click to Get More Information” versus
Eliminate all broken links. They make your
website appear neglected and reduce your
Test your website frequently, making
sure that your site is easy to navigate
and features no broken links.
Ensure your site loads as quickly as possible,
as visitors may become impatient and move on
if they experience a delay.
Pay close attention to your site’s color scheme.
Make sure buttons feature enough contrast and
visibility to attract the visitor’s eye.
Be sure that your website functions as well on
mobile devices as it does on desktops.
Use subheads, bullet points and other elements
to make website content more scannable.
Employing these techniques can help readers
find the information they’re looking for with ease.
Empty space can be good, because it makes
the elements you want visitors to see stand out
The user experience (UX) of your business’s website
is crucial for driving customers to take action. The UX
should be just as smooth and user-friendly as the
products you sell. Keep these tips in mind to optimize
the UX and get as many conversions as possible:
Actionable Insights For