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Caveon Webinar - My Enemy, My Friend: Building Relationships To Improve Test Security

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Learn how to build relationships with website administrators to ensure your test content isn't being shared, stolen, and sold online! We invite you to join Caveon as we unveil four tips to help you learn what you can do to keep your exam content from ending up in the wrong hands.

In this session we're pleased to feature:
- Catherine Davis, Director of Global Learning, Research and Development, CGFNS
- Cary Straw, Senior Web Patrol Security Analyst, Caveon

Our presenters will share their experiences and lessons learned in the following four areas:

Handling Proxy Sites: What you can do when a company is offering to take the exam as a proxy for your test candidates. Know the advertising lingo proxies (and other test prep sites) use to sell their wares so you can catch them before your tests are compromised.

International Online Threats: Learn how to protect your content from infringing websites outside the U.S. and in foreign languages.

Creating Allies: Learn how to foster relationships with website administrators to greatly reduce exposure time when a threat is identified. Once a rapport has been built, most website admin allies will remove content within minutes after receiving your takedown request.

Planning For Success: We will share tips on what you can do within your own organization to be prepared to respond if a serious threat is discovered. Acting swiftly and directly will prevent content from spreading like wildfire.

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Caveon Webinar - My Enemy, My Friend: Building Relationships To Improve Test Security

  1. 1. Upcoming Events Dr. John Fremer to present at ICA Qiyas in December in Saudi Arabia Dr. David Foster participating in ATP/CCSSO Operational Best Practices for Large Scale Statewide Assessments Meeting in December in California Dr. David Foster presenting today in Florida at International Forum for Women in E-learning presented by USDLA Steve Addicott presenting at Inaugural Asia ATP Conference this December
  2. 2. Helpful ResourcesLinkedIn Group – “Caveon Test Security”Twitter @CaveonCheating In The News articlesCaveon Security Insights blogCSI Newsletter – Monthly info, updates, resources
  3. 3. MY ENEMY, MY FRIENDPlaying Nicely With Infringing Websites To Improve Test Security Hash tag #TestTheft
  4. 4. MY ENEMY, MY FRIENDPlaying nicely with infringing websites to improve test security Presented by: Cary Straw Senior Security Analyst - Caveon Test Security & Catherine Davis Director Of Global Learning, Research And Development CGFNS International
  5. 5. CONTENTS Relationships  Allies  Proxy Sites  International A Client’s Perspective Success Q&A
  6. 6. During 2010, the number of thingsconnected to the Internet exceeded thenumber of people on earth. 2003 2010 2015 By 2020 there will be 60+ billion things... and they are starting to talk to each other
  7. 7. A Zettabyte of web Pages placed end to endwould stretch from Earth to Pluto and back 16 times
  8. 8. MY ENEMY, MY FRIENDBuilding Relationships
  9. 9. EVERY 20 MINUTESTHERE ARE OVER10,000,000 COMMENTSPOSTED ON FACEBOOK
  10. 10. Top 20 social media platforms 2012 01 02 03 04 950million 880million 410million 340million 05 06 07 08 170million 130million 096million 095million 09 10 11 12 080million 060million 050million 049million 13 14 15 16 045million 033million 032million 031million 17 18 19 20 028million 023million 021million 019million
  11. 11. Create Raving Fans of ForumAdministrators and Members 1 : Site Administrators have a fierce sense of identity
  12. 12. Create Raving Fans of ForumAdministrators and Members 2 : Cliques Abound
  13. 13. Create Raving Fans of ForumAdministrators and Members 3 : Forum respect is not always earned as a result of specialist knowledge
  14. 14. Create Raving Fans of ForumAdministrators and Members 4 : Arguments and bitterness are rife
  15. 15. Create Raving Fans of ForumAdministrators and Members 5 : Forums tend to be self-policing
  16. 16. Q: Why should we foster relationships with website administrators? Once a rapport has been built, mostA : website admin allies will remove content within minutes after receiving your takedown request.
  17. 17. STORY TIMEI’ll pause for a second so youcan go get milk and cookies
  18. 18. 200+ items 10 items
  19. 19. 5 Social 5 SocialNetworks Networkson the rise in decline
  20. 20. MY ENEMY MY FRIEND Handling Proxy Sites
  21. 21. What can you do when a company isQ: offering to take the exam as a proxy for your test candidates?A : Know the advertising lingo proxies and prep sites use to sell their wares so you can catch them before your tests are compromised
  22. 22. Where Should I Look? Job Market Proxy Sites Freelance & Sites Certification ForumsSome examples:NoNeedToStudy.com Freelancer.com ProProfs.comPassMcitpMcse.com Guru.com TechExams.net
  23. 23. MY ENEMY MY FRIENDInternational Concerns
  24. 24. How can I protect our content fromQ: infringing websites outside the U.S. and in foreign languages?A : Have an international email address set up so you can communicate effectively
  25. 25. IMPROVING TEST SECURITYCatherine R. Davis, PhD, RNDirector of Global Learning, Research andDevelopmentCGFNS International, Inc.
  26. 26. IMPROVING TEST SECURIT Y About CGFNS  In existence since 1977  Independent, non-profit, immigration neutral organization  Mission: to protect the public by assuring the integrity of health professional credentials in the context of global migration  Two assessment programs  Certification Program  VisaScreen Program
  27. 27. ASSESSMENT PROGRAMS Credentials Review Licensure English Language Proficiency Examination Test of Nursing Knowledge
  28. 28. TEST OF NURSING KNOWLEDGE Administered over 500,000 examinations nationally and internationally Top countries: Philippines, India, Nigeria, Taiwan and China
  29. 29. NURSE MIGRATIONPush/Pull Factors Freedom Security Opportunity
  30. 30. HIGH STAKES TESTINGCGFNS Qualifying Exam®  Internet-based  150 core and 15 pretest items  Administered 4 times a year – testing windows  Predominantly multiple choice items
  31. 31. SECURIT Y MEASURES BEFORE THE TEST Attestation must be signed when applying Only primary source documents accepted Databases used to detect fraud  Seals and signatures  Country files o Education o Licensure
  32. 32. SECURIT Y MEASURES BEFORE THE TEST Examination Development and Assembly  Confidentiality statements for Subject Matter Experts and Examination Committee members  Limited access to item bank
  33. 33. SECURIT Y MEASURES Paper and Pencil Examination Administration  Site selection  Shipping/Customs  Arrival in Country  Exam Day Procedures  Identification  Breaks  No cell phones and other electronics  No personal belongings  No books or notepads
  34. 34. SECURIT Y MEASURES
  35. 35. SECURIT Y MEASURES
  36. 36. HOW NOT TO DELIVER THE EXAMINATION
  37. 37. SECURIT Y MEASURES
  38. 38. SECURIT Y CHALLENGES
  39. 39. BREACHES OF SECURIT Y Crisis Management Plan: Work in progress  Applicant Surveys  Local Markets  Websites  Social Media Sites  Mobile Apps
  40. 40. TEST SECURIT YRecruiters/Test Preparation Test site presence Item reconstruction Websites
  41. 41. SECURIT Y“Success seems to be largely a matter of hanging on after others have let go.” - William Feather
  42. 42. MY ENEMY MY FRIENDPlanning For Success
  43. 43. STEPS TO SUCCESS✦ Find top ten locations where your content is discussed✦ Actively participate in discussions
  44. 44. STEPS TO SUCCESS✦ Offer valuable content from time to time✦ Help drive new traffic to sites that follow ZERO TOLERANCE rules✦ Post often and not just about your exams
  45. 45. STEPS TO SUCCESS✦ Keep site admins informed of your exam administration periods✦ Assign at least one person in your organization to handle social exam security or get outside help✦ Make sure everyone in your organization understands what is considered “crossing the line” and how to avoid it
  46. 46. Types of Takedown Notices: Directly Contact the Student or Admin Friendly Bystander Letter DMCA Letter
  47. 47. STEPS TO SUCCESSKnow Sites and Forums Where Proxy Services Advertise .com .com
  48. 48. STEPS TO SUCCESS “Whois” Inquiry Sites
  49. 49. STEPS TO SUCCESS Foreign Web Hosting Services abchk.co m
  50. 50. What should you do within your organizationQ: to be prepared to respond if a serious threat is discovered?A : Acting SWIFTLY and DIRECTLY will prevent content from spreading like wildfire
  51. 51. Got questions?
  52. 52. Helpful ResourcesLinkedIn Group – “Caveon Test Security”Twitter @Caveonwww.caveon/resources/webinarsCheating Articles at www.caveon.com/citnCaveon Security Insights blog – www.caveon.com/blogCSI Newsletter – Contact us to get on the mailing list
  53. 53. Thank You! “See You” Next Time! Special Thanks to: Catherine R. Davis, PhD, RN Director of Global Learning, Research and Development CGFNS International crdavis@cgfns.org Cary Straw Senior Security Analyst Caveon Test SecurityPlease contact: skyler.weisenburger@caveon.comfor feedback or a copy of the slides

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