Are You Making the Most ofFacebook?Presented by:Jonathan ArehartCAVENDO
AGENDA Social Media Revolution 2011 Video (3 minutes) Basics / Overview (20 minutes) Hands-On / Demo (20 minutes) Q&A ...
Who am I? Jonathan Arehart Started CAVENDO, a web strategy and design firm Founded MyMediaRoom, an online media room an...
(REI Digital Media)
BASICS
Facebook 101 in a Nutshell Create a page Add your logo (up to 200x600 pixels) Upload photos/videos
Facebook 101 in a Nutshell Create a welcome tab Build engagement Create a fan base Add your location (Facebook Place)
AUDIENCE
Who’s using Facebook? Over 800 million accounts More than 50% of those login… Everyday! On average, every user is conne...
Knowing YOUR audience Poll your clients and existing offline “fans” Are they connected with you on Facebook already? Wh...
Knowing YOUR audience Consider all of your distribution channels (email, etc.) What time of the day or week is best? Ho...
The Elusive “Like”
CONTENT
Content plan Work from your existing marketing plan Think how you will “re-purpose” content Focus on Facebook’s rich me...
Re-purposing content Example:  New business location opening
BoringNEW BBQ SMOKEHOUSE COMING TO DOWNTOWN  RICHMONDRICHMOND, Va. – March 15, 2011 /PRNewswire/ -- Ben’s   Smokehouse pla...
Make it exciting! Make it an event! Literally (grand opening, previews, etc.) Figuratively (online – break it up!)
Watch what happens
Re-purposing content Example:       Fed keeps interest rates             unchanged               (surprise!)
Spice it up
Creating your plan Keep it simple Consider an editorial calendar Know what you’re going to track
Creating your plan Segment Delegate Do
Other things you can do:
TAGGING!
INSIGHTS
Bring it full circle Measure, measure, measure Monitor, monitor, monitor Adjust (including your expectations)
Questions?Jonathan ArehartCAVENDO Twitter.com/jarehart (@jarehart) Facebook.com/CAVENDO LinkedIn.com/in/jarehart
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Upcoming SlideShare
Loading in …5
×

Are You Making the Most of Facebook?

248 views

Published on

Presented by: Jonathan Arehart, CEO -- Cavendo Corporation at VMLA Conference 2011, Norfolk VA

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
248
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Are You Making the Most of Facebook?

  1. 1. Are You Making the Most ofFacebook?Presented by:Jonathan ArehartCAVENDO
  2. 2. AGENDA Social Media Revolution 2011 Video (3 minutes) Basics / Overview (20 minutes) Hands-On / Demo (20 minutes) Q&A (15 minutes)
  3. 3. Who am I? Jonathan Arehart Started CAVENDO, a web strategy and design firm Founded MyMediaRoom, an online media room and content distribution service
  4. 4. (REI Digital Media)
  5. 5. BASICS
  6. 6. Facebook 101 in a Nutshell Create a page Add your logo (up to 200x600 pixels) Upload photos/videos
  7. 7. Facebook 101 in a Nutshell Create a welcome tab Build engagement Create a fan base Add your location (Facebook Place)
  8. 8. AUDIENCE
  9. 9. Who’s using Facebook? Over 800 million accounts More than 50% of those login… Everyday! On average, every user is connected to 80 pages/events/etc(Source: Facebook.com)
  10. 10. Knowing YOUR audience Poll your clients and existing offline “fans” Are they connected with you on Facebook already? What do they expect from you?
  11. 11. Knowing YOUR audience Consider all of your distribution channels (email, etc.) What time of the day or week is best? How should and could they interact with you?
  12. 12. The Elusive “Like”
  13. 13. CONTENT
  14. 14. Content plan Work from your existing marketing plan Think how you will “re-purpose” content Focus on Facebook’s rich media focus
  15. 15. Re-purposing content Example: New business location opening
  16. 16. BoringNEW BBQ SMOKEHOUSE COMING TO DOWNTOWN RICHMONDRICHMOND, Va. – March 15, 2011 /PRNewswire/ -- Ben’s Smokehouse plans to open a new 5000 square foot location in downtown Richmond, Va… blah blah blah
  17. 17. Make it exciting! Make it an event! Literally (grand opening, previews, etc.) Figuratively (online – break it up!)
  18. 18. Watch what happens
  19. 19. Re-purposing content Example: Fed keeps interest rates unchanged (surprise!)
  20. 20. Spice it up
  21. 21. Creating your plan Keep it simple Consider an editorial calendar Know what you’re going to track
  22. 22. Creating your plan Segment Delegate Do
  23. 23. Other things you can do:
  24. 24. TAGGING!
  25. 25. INSIGHTS
  26. 26. Bring it full circle Measure, measure, measure Monitor, monitor, monitor Adjust (including your expectations)
  27. 27. Questions?Jonathan ArehartCAVENDO Twitter.com/jarehart (@jarehart) Facebook.com/CAVENDO LinkedIn.com/in/jarehart

×