Jen Burton #11NTC Remote Engagement

741 views

Published on

Jen's portion of her panel "Remote Engagement: Making the Connection When Your Community's Online" with Peggy Duvette of WiserEarth and Jeff Patrick of Common Knowledge

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
741
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • What is “ Community Management? ” It is: customer service, relationship building, product management, aligning, connecting, including, dynamic It is not: just Tweeting, Facebooking, Blogging (though all of those things are typically included in what a CM does day to day
  • a social media manager strategy: Affinity groups and targets of your outbound communication (email, Twitter, blog, Facebook etc) don ’ t make a “ community ” Unequal Tenuous connection
  • In this example, the community manager has fostered 2 way communication with each affinity group and they have also become more connected to each other more or less equal connections are stronger
  • You are not limited to just “ listening ” & “ engaging ” - using social media has to be more than just that for ROI Ask your community - they want to be involved Your online community is similar to your offline community in that individuals have divergent strengths & weaknesses - make room for as many as you can Give them something in return SWAG recognition your direct email address Listen to your supporters and detractors, but try not to over-focus on one group - you might miss something
  • - have fun. Twitter haiku contest - winner gets a shirt or some other SWAG - challenges with reward (UCSF challenge) - ask your members to contribute - Facebook calls for donated translations - ask your community what they want - Go Pink selected the type of NPO they wanted to see benefit from the cause
  • Jen Burton #11NTC Remote Engagement

    1. 1. ?
    2. 2. Social Media Management ≠ Community Management
    3. 3. A Community Manager is well connected
    4. 4. Online community ecosystems <ul><li>Community : A group sharing characteristics & perceiving itself as distinct </li></ul><ul><li>Ecology: An assemblage of interacting populations occupying a given area </li></ul><ul><li>No geographic boundaries </li></ul><ul><li>User-type diversity is important </li></ul><ul><li>Self defining </li></ul><ul><li>Key to let members communicate with one another </li></ul><ul><li>Just having business to member communication isn ’ t enough </li></ul>Community Ecosystem Online Communities Communication
    5. 5. Tools and Tools Social media icons credit: Plechi.cz; Delivery women: growingzengerfarm.com Forums
    6. 6. Fostering appreciation & development
    7. 7. Thanks for attending this session! [email_address] twitter.com/justjen twitter.com/causes

    ×