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An on-line personal branding strategy through social media


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Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna

Published in: Business, Technology, Career

An on-line personal branding strategy through social media

  1. 1. @caturpw social network and online community consultant a personal branding practitioner Be Clear.. Be Honest.. Be Visible… An on line personal branding strategyAn on-line personal branding strategy through social media
  2. 2. What we going to learn today?What we going to learn today? How to create a STRONG personal brand On line Digital Assets to branding your self G b j b i f f i l di tiGrab jobs info from social media conversation Monitoring Your Personal Branding Performa Personal branding lesson from Madonna
  3. 3. A Bit of ME Personal Branding Practitioner A Social Media Enthusiasm Owner of Pingfans, Social Network and Online Community ConsultantConsultant Founder, FreSh (freedom of sharing) A happy Husband and fatherppy
  4. 4. A Bit about “Social Media”A Bit about Social Media
  5. 5. Social Media Revolution
  6. 6. Using Social Media for Employment http://www youtube com/watch?v=7wi‐kndiAtc 7wi kndiAtc
  7. 7. Social media is any tool or service that uses the Internet toservice that uses the Internet to facilitate conversations. - Brian solis on book “Engage”
  8. 8. A Bit about “Branding”
  9. 9. What did you see here?What did you see here? Kaleng Rp. 500,- Buah Apel Rp. 10.000,- Sepatu putih Rp. 50.000,-
  10. 10. What did you see now?What did you see now? Coca-cola Rp. 6000,- Apple Computer Rp 10juta NIKE Air Jordan Rp 1jutaRp. 10juta Rp. 1juta
  11. 11. Brand is… the identity of a specific product, service,specific product, service, or business
  12. 12. Branding is…Branding is… About to differentiate yourAbout to differentiate your product, service or business to get noticed by your target marketmarket
  13. 13. to get noticed on what? Your great values of product,g p services or business
  14. 14. Great value offering from brandGreat value offering from brand Coca-cola Great taste, Bring happiness Apple Computer Great value of quality NIKE Air Jordan Great qualityBring happiness quality, performance and lifestyle Great quality, comfort ability, good durability
  15. 15. But it’s often the target market perceptions are different from brand perception on their valuesbrand perception on their values
  16. 16. People perceptions of BrandPeople perceptions of Brand Coca-cola To take care the Thi t Apple Computer C l St l NIKE Air Jordan Thirst Cool Style I love Jordan
  17. 17. one people to another have theirone people to another have their own perceptions to the brand
  18. 18. A BRAND is.. A collections of PERCEPTIONS in the MIND of CONSUMERS
  19. 19. Branding is…
  20. 20. Branding is…g Just like life If people perceptions is equal to yours,equal to yours, then surely you j st need tojust need to smile and enjoyj y life
  21. 21. WE (YOU and ME)WE (YOU and ME) are ALL BRANDBRAND
  22. 22. W ll hWe all have a “Personal Brand”
  23. 23. P l B d iPersonal Brand is… the identity of YOU as a specific product servicespecific product, service, or business
  24. 24. Personal Branding isPersonal Branding is… b t t diff ti tabout to differentiate you as product, service or businessp , to get noticed by your target marketmarket
  25. 25. Strong Personal Brand Can Help YOU stand Out from the CROWD
  26. 26. Strong Personal Brand Can impress Employers
  27. 27. Strong Personal Brand Can make your Dream Jobs come true!
  28. 28. How to Create aHow to Create a STRONG Personal Brand ?
  29. 29. A strong personal brand is aA strong personal brand is a mix of reputation, trust, attention, and execution. ~ Chris Brogang
  30. 30. Be Clear.. On communicating your goals, values, and identity 1On communicating your goals, values, and identity
  31. 31. Personal BrandingBranding Goals Give youGive you Brand Directions
  32. 32. Short-term (first or second year)(first or second year) Mid-termMid-term (3-5 year) Long-term ( thi t hi b t t k(something to achieve but take more time)
  33. 33. Personal Branding Goals Tips (William Aruda)‐Yrbs
  34. 34. Your personal brand shouldp set you apart and get people talking
  35. 35. You are valuable when you canYou are valuable when you can add something to others?
  36. 36. But, Others can be valuable too
  37. 37. to survive, you must differentiateto survive, you must differentiate by effectively packaging lfyourself
  38. 38. Be Clear onBe Clear on Your identity PackagePackage
  39. 39. Name RecognitionName Recognition is the Key to Success
  40. 40. personal brand identity portfolio Your name Your title Your address Your office space (does it reflect who you are?) Your business card
  41. 41. Scott – the Name Tag Guy
  42. 42. personal brand identity portfolio - contd Your personal styleYour personal style Your speaking style Your presentationsYour presentations (including your PowerPoint visuals) Your website (got to have one)
  43. 43. What Color is Your Brand?
  44. 44. Steve Jobs personal style black and a jeans as Apple philosophyblack and a jeans as Apple philosophy
  45. 45. Be Honest.. 2On your Unique Selling Preposition (USP)On your Unique Selling Preposition (USP)
  46. 46. To answer the Question, Why I shouldWhy I should choose you?
  47. 47. Businesses must define their USP in order to effectively compete in they p marketplace and now, more than ever, job seekers must too. So what makesj you unique?
  48. 48. It’s aIt s a F YOU h WORLDFrom YOU to the WORLD
  49. 49. few tips on Developing USP
  50. 50. Put yourself in the shoes of othersPut yourself in the shoes of others in your industry such as hiring it tmanagers, recruiters etc.
  51. 51. Pinpoint what these managers are looking for in a candidate. What profile do current employeesWhat profile do current employees in that position fit?
  52. 52. Now take a step back and look at yourselfyourself. What makes you different from that profile? What problem can you solve? What is that little bit of extra umph that makes you unique?
  53. 53. I help individuals and companies make the most of talent My method marries themost of talent. My method marries the sublime with the systematic — allowing for creativity and change with a strong focuscreativity and change with a strong focus on foundation and implementation.
  54. 54. Successful USPs can be used as a personal slogan and should bepersonal slogan and should be incorporated into all of your marketing activities.
  55. 55. Be Visible.. 3On line and Off lineOn line and Off line
  56. 56. 80/20 Rule to find the jobs 80% NetworkingNetworking 20% job bankjob bank
  57. 57. Networking Off lineNetworking Off line Professional clubProfessional club Knowledge sharing forum …
  58. 58. Networking On lineNetworking On line Using your On line Digital Assets
  59. 59. O li Di it l A tOn line Digital Assets to branding your selfg y
  61. 61. your site is your 24/7your site is your 24/7 salesman one click away WEBSITE
  62. 62. Content Marketing StrategyCo e a e g S a egy
  63. 63. Search Engine OptimizationSea c g e Op a o
  64. 64. S i lSocial Media
  65. 65. Networking Sites Popular For Finding Jobs http://www youtube com/watch?v uoYdNuAqeTM
  66. 66. Secure Your NameSecure Your Name On social media channel
  67. 67. LinkedInLinkedIn
  68. 68. TwitterTwitter
  69. 69. FacebookFacebook
  70. 70. Grab jobs info from social media conversationconversation
  71. 71. Listen first, then talking opportunities critics influencing complaints competitors critics The fans news complaints compliments Jobs opportunity compliments prospecting customers new relations “so many thing to listen on social media,  what are you going to listen to?”
  72. 72. Keywords/Keywords/ key success • Nama kita • Jobs title tags • #akuntanjobs • #IBM ID (twitter) • @PWC • @caturpw Link URL • • • Nama bulan • daerah • #jakarta @ p g Contoh “mendengar”: Mendengar pembicaraan yg berisi tentang “job opportunity” akuntan di #IBM Keywords:  jobs, career, lowongan, akuntansi, accountant Tags: #IBM ID: @ibm_id Link URL: ‐
  73. 73. Social Media Monitoring Tools (FREE)
  74. 74. Social Media Monitoring Tools (FREE)
  75. 75. RSS tweet search “twitter search RSS provide you the recent conversations”twitter search RSS provide you the recent  conversations
  76. 76. Social Media Monitoring Tools (FREE)
  77. 77. Monitoring Your Personal Branding PerformaBranding Performa
  78. 78. Googling Your-selfGoog g ou se
  79. 79. Social Media Monitoring Tools (FREE)
  80. 80. Social Media Monitoring Tools (FREE)
  81. 81. Social Media Monitoring Tools (PAY)
  82. 82. Social Media Monitoring Tools (PAY)
  83. 83. Personal Branding Lesson
  84. 84. Lesson from Madonna
  85. 85. ofof Madonna’s most powerfulpowerful lessonsSource:
  86. 86. Everyone is entitledEveryone is entitled to my opinion madonna- madonna
  87. 87. 1 Stand for somethingsomething I stand for freedom of expression, doing what you believe in and going after yourwhat you believe in, and going after your dreams. ~ Madonna
  88. 88. 2 Always deliverdeliver ”We never had to cancel a show before,” she says in a low doleful voice “Never neversays in a low, doleful voice. Never, never, never.” ~ Madonna
  89. 89. 3 Be clear about whatabout what you want A lot of people are afraid to say what they want That’s why they don’t get what theywant. That s why they don t get what they want. ~ Madonna
  90. 90. 4 Be a work  in progressin progress I am my own experiment. I am my own work of  art. ~ Madonnaart.  Madonna
  91. 91. 5 Don’t be afraid to  bloody a few nosesbloody a few noses Better to live one year as a tiger than a hundred as a sheep Madonnahundred as a sheep. ~ Madonna
  92. 92. 6 Don’t be afraid to  break the rulesbreak the rules I wouldn’t have turned out the way I was if I didn’t have all those old-fashioned values todidn t have all those old fashioned values to rebel against. ~ Madonna
  93. 93. “You are the chief marketing officer for the brand called you,officer for the brand called you, but what others say about your b d i i tf l thbrand is more impactful than what you say about yourself.”y y y
  94. 94. Googling YourSelf y p Q
  95. 95. Thanks bl t itt /