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LX DESIGN:
MAPPING LEARNER JOURNEYS
JOYCE SEITZINGER
MINIMOOT NOVEMBER 2015
WE HAVE SOME WICKED
PROBLEMS
MY EXPERIENCE
Aberdeen Research interpretation of Andrew’s CX hierarchy
RISK IN USING LMS LIKE PPT
WHAT IS EXPERIENCE
DESIGN?
The	
  world	
  is	
  complex,	
  and	
  so	
  too	
  must	
  be	
  the	
  ac6vi6es	
  that	
  
we	
  perform.	
  But	
  t...
WHAT IS AN EXPERIENCE?
It	
  is	
  crucial	
  to	
  view	
  experience	
  as	
  the	
  consequence	
  of	
  
many	
  differ...
USER EXPERIENCE DESIGN
…to	
  achieve	
  high-­‐quality	
  user	
  experience	
  in	
  
a	
  company's	
  offerings	
  ther...
INTERACTION DESIGN
In	
  design,	
  human–computer	
  interac6on,	
  and	
  soSware	
  
development,	
  interac6on	
  desi...
SERVICE DESIGN
Service	
  design	
  is	
  the	
  inten6onal	
  and	
  thoughVul	
  design	
  
of	
  internal	
  and	
  cus...
EMPATHY FOR THE USER
METHODOLOGY
IS THERE POTENTIAL FOR
LEARNER EXPERIENCE DESIGN
OR #LXDESIGN?
DR. JESS KNOTT
CARD SORTING
USER OBSERVATION
CODING CONVERSATIONS
CODING CONVERSATIONS
PERSONAS
PERSONAS
JOURNEY MAPPING
From https://sustainableservice.wordpress.com
Keeping Graduates Green
Fromseedandsprout.com
LEARNER JOURNEY MAPPING –
GETTING STARTED
MAP THE LEARNER PATH & TOUCH
POINTS
MAP THE PATHS & TOUCH POINTS OF
OTHER STAKEHOLDERS & CHANNELS
MAP THE INTERACTION PHASES
IDENTIFY EMOTIONS
IDENTIFY OPPORTUNITIES & BARRIERS
WHEN DO YOU USE JOURNEY MAPPING?
•  For	
  an	
  exis6ng	
  product,	
  object	
  or	
  service	
  
•  To	
  get	
  an	
  ...
WHEN DO YOU USE JOURNEY MAPPING?
For	
  a	
  new	
  product,	
  object	
  or	
  service	
  to	
  be	
  
designed,	
  devel...
WHEN DO YOU USE JOURNEY MAPPING?
Instead	
  of	
  a	
  prototype	
  
•  When	
  a	
  prototype	
  is	
  too	
  expensive	
...
WHY DO YOU USE JOURNEY MAPPING?
•  To	
  map	
  all	
  the	
  bricks	
  in	
  your	
  bricolage	
  (even	
  
those	
  beyo...
DESIGN ACROSS THE GAPS
LECTURES
PERSONAL
LEARNING
NETWORK
TUTORIALS
MOODLE
COURSE
SITE
SUPPORT
SERVICES
From Designing CX http://designingcx.com/2012/10/23/prototype-portable-journey-mapping-worksheet/
From
http://madebymany.com/blog/we-re-building-the-next-stage-of-picle
Pre Start Week
2-6
Week
7-10
Week
11-12
End &
post
LMS Wiki is
tricky to
participa
te in!
Conten
t
Early
access ☺
Teacher ...
OUR VE EXPRESS LEARNER
JOURNEY MAP
THE TEAM
•  Joyce	
  Seitzinger	
  
•  Mark	
  Smithers	
  
Lecturers	
  
•  Anne[e	
  Cook	
  
•  Nicola	
  Hardy	
  
Dig...
USER RESEARCH IN INITIAL
3 HOUR MAPPING SESSION
FURTHER RESEARCH TO INFORM
DIGITAL COLLABORATIVE MAP
FINAL LEARNER JOURNEY MAP
MAP DETAIL
ADDRESS THE PAIN POINTS:
IMPROVED COMMUNICATION
CHANNELS
SMALL CHANGES ARE FINE:
MIKE WESCH’S SYLLABUS
WHAT WILL IT TAKE TO ADOPT
LEARNER EXPERIENCE DESIGN
PRACTICES?
EXPANDED TOOLKITS
DIFFERENT WAYS OF
COLLABORATING
DIFFERENT WAYS OF
COLLABORATING
DIFFERENT WAYS OF
COLLABORATING
A COMMITMENT TO THE LEARNER
EXPERIENCE
EXPAND ON LX DESIGN RESEARCH
THINK OF OURSELVES AS
LEARNER EXPERIENCE DESIGNERS
www.lxdesign.co
@lxdesignco #lxdesign
Facebook.com/lxdesignco
Search: lxdesign	
  
Joyce Seitzinger
@academictribe
www.academictribe.co
joyce@academictribe.co
BE A NODE IN OUR NETWORK!
#iMOOT15mm #LXDesign Mapping Learner Journeys
#iMOOT15mm #LXDesign Mapping Learner Journeys
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#iMOOT15mm #LXDesign Mapping Learner Journeys

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Presentation for the one day mini iMoot 2015 hosted by Pukunui

Published in: Education

#iMOOT15mm #LXDesign Mapping Learner Journeys

  1. 1. LX DESIGN: MAPPING LEARNER JOURNEYS JOYCE SEITZINGER MINIMOOT NOVEMBER 2015
  2. 2. WE HAVE SOME WICKED PROBLEMS
  3. 3. MY EXPERIENCE
  4. 4. Aberdeen Research interpretation of Andrew’s CX hierarchy
  5. 5. RISK IN USING LMS LIKE PPT
  6. 6. WHAT IS EXPERIENCE DESIGN?
  7. 7. The  world  is  complex,  and  so  too  must  be  the  ac6vi6es  that   we  perform.  But  that  doesn’t  mean  that  we  must  live  in   con6nual  frustra6on.  No.  The  whole  point  of  human-­‐ centered  design  is  to  tame  complexity,  to  turn  what  would   appear  to  be  a  complicated  tool  into  one  that  fits  the  task,   that  is  understandable,  usable,  enjoyable.   Don  Norman,     The  Design  of  Everyday  Things  
  8. 8. WHAT IS AN EXPERIENCE? It  is  crucial  to  view  experience  as  the  consequence  of   many  different  systems.   Experience  emerges  from  the  intertwined  works  of   percep6on,  ac6on,  mo6va6on,  emo6on  and  cogni6on  in   dialogue  with  the  world  (place,  6me,  people  and   objects).   Experience  Design:  Technology  for  all  the  right  reasons   Marc  Hassenzahl  
  9. 9. USER EXPERIENCE DESIGN …to  achieve  high-­‐quality  user  experience  in   a  company's  offerings  there  must  be  a   seamless  merging  of  the  services  of   mul6ple  disciplines.   The  first  requirement  for  an  exemplary  user   experience  is  to  meet  the  exact  needs  of  the   customer,  without  fuss  or  bother.     Don  Norman,  &  Jakob  Nielsen  
  10. 10. INTERACTION DESIGN In  design,  human–computer  interac6on,  and  soSware   development,  interac6on  design,  oSen  abbreviated  IxD,  is   defined  as  "the  prac6ce  of  designing  interac6ve  digital   products,  environments,  systems,  and  services."    
  11. 11. SERVICE DESIGN Service  design  is  the  inten6onal  and  thoughVul  design   of  internal  and  customer-­‐facing  ac6vi6es  needed  to   deliver  a  service.  Where  experience  design  concerns   itself  only  with  the  customer-­‐facing  aspects,  service   design  looks  also  at  the  experience  of  staff    
  12. 12. EMPATHY FOR THE USER
  13. 13. METHODOLOGY
  14. 14. IS THERE POTENTIAL FOR LEARNER EXPERIENCE DESIGN OR #LXDESIGN?
  15. 15. DR. JESS KNOTT
  16. 16. CARD SORTING
  17. 17. USER OBSERVATION
  18. 18. CODING CONVERSATIONS
  19. 19. CODING CONVERSATIONS
  20. 20. PERSONAS
  21. 21. PERSONAS
  22. 22. JOURNEY MAPPING
  23. 23. From https://sustainableservice.wordpress.com Keeping Graduates Green
  24. 24. Fromseedandsprout.com
  25. 25. LEARNER JOURNEY MAPPING – GETTING STARTED
  26. 26. MAP THE LEARNER PATH & TOUCH POINTS
  27. 27. MAP THE PATHS & TOUCH POINTS OF OTHER STAKEHOLDERS & CHANNELS
  28. 28. MAP THE INTERACTION PHASES
  29. 29. IDENTIFY EMOTIONS
  30. 30. IDENTIFY OPPORTUNITIES & BARRIERS
  31. 31. WHEN DO YOU USE JOURNEY MAPPING? •  For  an  exis6ng  product,  object  or  service   •  To  get  an  overview  of  all  the  elements  and   stakeholders   •  To  map  all  the  touch  points   •  To  iden6fy  emo6ons  associated  with   interac6ons   •  To  iden6fy  pain  points  
  32. 32. WHEN DO YOU USE JOURNEY MAPPING? For  a  new  product,  object  or  service  to  be   designed,  developed  and  implemented:   •  To  get  a  common  understanding  of  aspiring   experience  for  all  members  of  design  &   development  team   •  To  iden6fy  touch  points   •  To  iden6fy  channels   •  To  iden6fy  priori6es  for  the  development  
  33. 33. WHEN DO YOU USE JOURNEY MAPPING? Instead  of  a  prototype   •  When  a  prototype  is  too  expensive  to  build   •  Have  something  to  shoot  at  
  34. 34. WHY DO YOU USE JOURNEY MAPPING? •  To  map  all  the  bricks  in  your  bricolage  (even   those  beyond  your  control)   •  To  step  away  from  your  medium   •  To  design  across  the  gaps   •  To  facilitate  conversa6on   •  To  facilitate  collabora6on  
  35. 35. DESIGN ACROSS THE GAPS LECTURES PERSONAL LEARNING NETWORK TUTORIALS MOODLE COURSE SITE SUPPORT SERVICES
  36. 36. From Designing CX http://designingcx.com/2012/10/23/prototype-portable-journey-mapping-worksheet/
  37. 37. From http://madebymany.com/blog/we-re-building-the-next-stage-of-picle
  38. 38. Pre Start Week 2-6 Week 7-10 Week 11-12 End & post LMS Wiki is tricky to participa te in! Conten t Early access ☺ Teacher Picture & intro video ☺ No involvemen t in review ! Peers No icebreaker !
  39. 39. OUR VE EXPRESS LEARNER JOURNEY MAP
  40. 40. THE TEAM •  Joyce  Seitzinger   •  Mark  Smithers   Lecturers   •  Anne[e  Cook   •  Nicola  Hardy   Digital  Learning  Team   •  Spiros  Soulis   •  Angela  Nicole[ou   •  Eloise  Acuna    
  41. 41. USER RESEARCH IN INITIAL 3 HOUR MAPPING SESSION
  42. 42. FURTHER RESEARCH TO INFORM DIGITAL COLLABORATIVE MAP
  43. 43. FINAL LEARNER JOURNEY MAP
  44. 44. MAP DETAIL
  45. 45. ADDRESS THE PAIN POINTS: IMPROVED COMMUNICATION CHANNELS
  46. 46. SMALL CHANGES ARE FINE: MIKE WESCH’S SYLLABUS
  47. 47. WHAT WILL IT TAKE TO ADOPT LEARNER EXPERIENCE DESIGN PRACTICES?
  48. 48. EXPANDED TOOLKITS
  49. 49. DIFFERENT WAYS OF COLLABORATING
  50. 50. DIFFERENT WAYS OF COLLABORATING
  51. 51. DIFFERENT WAYS OF COLLABORATING
  52. 52. A COMMITMENT TO THE LEARNER EXPERIENCE
  53. 53. EXPAND ON LX DESIGN RESEARCH
  54. 54. THINK OF OURSELVES AS LEARNER EXPERIENCE DESIGNERS
  55. 55. www.lxdesign.co @lxdesignco #lxdesign Facebook.com/lxdesignco Search: lxdesign  
  56. 56. Joyce Seitzinger @academictribe www.academictribe.co joyce@academictribe.co BE A NODE IN OUR NETWORK!

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