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E20 LX Design: Learner Journey Mapping (Academic Tribe and RMIT University)

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Our submission presentation for the E20 Best of 2015 Showcase.
Team:
Joyce Seitzinger and Mark Smithers (Academic Tribe)
Annette Cook, Nicola Hardy, Spiros Soulis, Angela Nicolettou, Eloise Acuna (RMIT University)

Published in: Education

E20 LX Design: Learner Journey Mapping (Academic Tribe and RMIT University)

  1. 1. E20 BEST OF 2015 SUBMISSION LX DESIGN: LEARNER JOURNEY MAPPING
  2. 2. THE TEAM •  Joyce  Seitzinger   •  Mark  Smithers   Lecturers   •  Anne7e  Cook   •  Nicola  Hardy   Digital  Learning  Team   •  Spiros  Soulis   •  Angela  Nicole7ou   •  Eloise  Acuna    
  3. 3. WHAT IS LEARNER EXPERIENCE DESIGN?
  4. 4. Learner  experience  design  is  an   emerging  approach  based  on…  
  5. 5. The  world  is  complex,  and  so  too  must  be  the  acEviEes  that   we  perform.  But  that  doesn’t  mean  that  we  must  live  in   conEnual  frustraEon.  No.  The  whole  point  of  human-­‐ centered  design  is  to  tame  complexity,  to  turn  what  would   appear  to  be  a  complicated  tool  into  one  that  fits  the  task,   that  is  understandable,  usable,  enjoyable.   Don  Norman,     The  Design  of  Everyday  Things  
  6. 6. WHAT IS AN EXPERIENCE? It  is  crucial  to  view  experience  as  the  consequence  of   many  different  systems.   Experience  emerges  from  the  intertwined  works  of   percepEon,  acEon,  moEvaEon,  emoEon  and  cogniEon  in   dialogue  with  the  world  (place,  Eme,  people  and   objects).   Experience  Design:  Technology  for  all  the  right  reasons   Marc  Hassenzahl  
  7. 7. USER EXPERIENCE DESIGN …to  achieve  high-­‐quality  user  experience  in   a  company's  offerings  there  must  be  a   seamless  merging  of  the  services  of   mulEple  disciplines.   The  first  requirement  for  an  exemplary  user   experience  is  to  meet  the  exact  needs  of  the   customer,  without  fuss  or  bother.     Don  Norman,  &  Jakob  Nielsen  
  8. 8. INTERACTION DESIGN In  design,  human–computer  interacEon,  and  soXware   development,  interacEon  design,  oXen  abbreviated  IxD,  is   defined  as  "the  pracEce  of  designing  interacEve  digital   products,  environments,  systems,  and  services."    
  9. 9. SERVICE DESIGN Service  design  is  the  intenEonal  and  thoughZul  design   of  internal  and  customer-­‐facing  acEviEes  needed  to   deliver  a  service.  Where  experience  design  concerns   itself  only  with  the  customer-­‐facing  aspects,  service   design  looks  also  at  the  experience  of  staff    
  10. 10. EMPATHY FOR THE USER
  11. 11. PROVEN METHODOLOGIES
  12. 12. LEARNER JOURNEY MAPPING – GETTING STARTED
  13. 13. MAP THE LEARNER PATH & TOUCH POINTS
  14. 14. MAP THE PATHS & TOUCH POINTS OF OTHER STAKEHOLDERS & CHANNELS
  15. 15. MAP THE INTERACTION PHASES
  16. 16. IDENTIFY EMOTIONS
  17. 17. IDENTIFY OPPORTUNITIES & BARRIERS
  18. 18. OUR VE EXPRESS LEARNER JOURNEY MAP
  19. 19. USER RESEARCH IN INITIAL 3 HOUR MAPPING SESSION
  20. 20. FURTHER RESEARCH TO INFORM DIGITAL COLLABORATIVE MAP
  21. 21. FINAL LEARNER JOURNEY MAP
  22. 22. MAP DETAIL
  23. 23. ADDRESS THE PAIN POINTS: IMPROVED COMMUNICATION CHANNELS
  24. 24. LX DESIGN: DESIGN FOR EMPATHIC LEARNER EXPERIENCES

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