Your WordPress Blog as Your Hub: Content, Conversation and Connections

782 views

Published on

Updated slide show from my workshop on Dec. 2, 2011. Is your blog or website the hub for your social media marketing? Find out why your blog should be your home base and how to use it to connect with and reinforce all your other marketing efforts.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
782
On SlideShare
0
From Embeds
0
Number of Embeds
87
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Your WordPress Blog as Your Hub: Content, Conversation and Connections

    1. 1. Your WordPress Blog as a Hub: Content, Conversations & Connectionsbob dunn - WordPress trainer & coach
    2. 2. Headway Theme 3.0: WordPress Just Got Easier, Again Thu, Dec 8 9:30 AM Bellevue, Washington $49With no coding required, the Headway theme for WordPress is perfect for thedo-it-yourself-er. And with the upcoming 3.0, things are getting even easier! This workshop will show you how to get the most value from this powerful theme. WordPress Hands-on: Learn How To Manage Your Blog or Website Fri, Dec 9 9:30 AM Bellevue, Washington $49In this 3-hour workshop, Bob, in his laid-back, humor-infused style, takes theintimidation out of WordPress. Youll learn it hands-on, step-by-step, in easy- to-understand pieces (because Bob doesnt speak geek). Get your questions answered throughout the session.
    3. 3. digital real estate
    4. 4. digital real estateyou are on their platform
    5. 5. digital real estateyou are on their platform
    6. 6. digital real estateyou are on their platform
    7. 7. what the heck was blogger doing here?
    8. 8. almost there
    9. 9. your hub - a self-hosted WordPress site
    10. 10. what is better about being self-hosted?
    11. 11. what is better about being self-hosted?you are not on someone else’s platform - you have more control over your content
    12. 12. what is better about being self-hosted?you are not on someone else’s platform - you have more control over your content more choices in themes
    13. 13. what is better about being self-hosted?you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins
    14. 14. what is better about being self-hosted?you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts
    15. 15. what is better about being self-hosted?you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts you can add extra SEO
    16. 16. what is better about being self-hosted?you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts you can add extra SEO you don’t have to deal with other businesses ads
    17. 17. what is better about being self-hosted?you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts you can add extra SEO you don’t have to deal with other businesses ads you can monetize your blog
    18. 18. Should I Have a Blog and Why??????
    19. 19. Should I Have a Blog and Why??????Increase Traffic to Your Website
    20. 20. Should I Have a Blog and Why??????Increase Traffic to Your WebsiteReach a Larger Audience
    21. 21. Should I Have a Blog and Why??????Increase Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding Yourself
    22. 22. Should I Have a Blog and Why??????Increase Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGives You Credibility
    23. 23. Should I Have a Blog and Why??????Increase Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGives You CredibilityHelps You to Reach Out & Know Your Customers
    24. 24. contentMost won’t read your whole post carefully• The average readers spends 96 seconds reading the average post.• 79% of readers scan, rather than read.• Only 16% will read the whole page.
    25. 25. Be generouswith whitespace, subheadlines andbullets
    26. 26. photos can get you 50% more readers...
    27. 27. photos can get you 50% more readers...
    28. 28. understand the difference betweenwriting for Google and writing foryour readers
    29. 29. post at least once a week andbe consistent
    30. 30. beuseful
    31. 31. entertain yourreader
    32. 32. reviveoldposts
    33. 33. don’t stray to far fromyour niche
    34. 34. conversation
    35. 35. conversationThe 90-9-1 rule:
    36. 36. conversationThe 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).
    37. 37. conversationThe 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).• 9% contribute from time to time, but other priorities distract them.
    38. 38. conversationThe 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).• 9% contribute from time to time, but other priorities distract them.• 1% participate frequently and account for most of the comments.
    39. 39. so, iscommentingdead?
    40. 40. moderation
    41. 41. there was a time for this:1970’s, listening to Pink Floyd,and small, funny colored pills
    42. 42. livefyre.com
    43. 43. livefyre.com
    44. 44. livefyre.com
    45. 45. nrelate Related Content
    46. 46. the do’s and don’tsof getting morecomments
    47. 47. do createengagingcontent
    48. 48. don’twritecrap
    49. 49. do ask aquestion ?
    50. 50. don’t trick your readers
    51. 51. do commenton other blogs
    52. 52. don’t beg
    53. 53. do use social media
    54. 54. don’t justbroadcast
    55. 55. do provoke conversation
    56. 56. don’t expectmiracles
    57. 57. and when you’recommenting...
    58. 58. do give thoughtfulcomments
    59. 59. don’t be a jerk
    60. 60. do share your opinion
    61. 61. don’t changethe topic
    62. 62. connections
    63. 63. connect where you are active
    64. 64. connect where you are activenumbers aren’t everything - think of how you want to build your connections
    65. 65. connect where you are activenumbers aren’t everything - think of how you want to build your connections don’t take on the world
    66. 66. social media widget
    67. 67. sharingDigg Digg Sociable for WP 30
    68. 68. RSS(Really Simple Syndication or Rich Site Summary)
    69. 69. RSS (Really Simple Syndication or Rich Site Summary)Make it easy to sign up for your RSS feedCreate an email signup
    70. 70. RSS (Really Simple Syndication or Rich Site Summary)Make it easy to sign up for your RSS feedCreate an email signup
    71. 71. feedburner.google.com
    72. 72. automation
    73. 73. automationAdd Link to Facebook
    74. 74. automationAdd Link to FacebookWP to Twitter
    75. 75. CUSTOMSIDEBARS
    76. 76. now those2 criticalpages forconnecting
    77. 77. ABOUT YOU
    78. 78. write an irresistible about pagewhat you do and for whomyour mission/blog’s purpose for beingan interesting, relevant bioa sense of your personality
    79. 79. PHOTOS
    80. 80. CONTACT
    81. 81. so in a nutshell connect, share and be social it’s not all one way, social is two-waydon’t just broadcast, create conversation make your WordPress site the hub!
    82. 82. Bob Dunn425.223.0022skype: savvywordpress@bobwpfacebook.com/savvywordpresslinkedin.com/in/bobdunn1

    ×