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What Is WordPress and Why Is Everyone Talking About It?

BobWP.com
BobWP.com

This workshop is perfect if you are a beginner or still on the fence. We'll look at the major issues you should consider before diving into the WordPress waters.

1 of 51
What Is WordPress
   and Why Is
 Everyone Talking
    About It?
What Is WordPress and Why Is Everyone Talking About It?
WordPress Hands-on: Learn How
to Manage Your Blog or Website
 Tuesday, October 25th - 9:30 am - 12:30 pm
               Bellevue - $49



  WordPress: How To Easily
Customize with Genesis and Its
        Child Themes
  Thursday, Nov. 17th - 9:30 am - 12:30 pm
               Bellevue - $49
THE HYPE!
  is WordPress the
  the answer to
  all our prayers?
What is WordPress?
                                 an Open Source project
                                          or
                                     FREE Software

  The freedom to run the program, for any purpose.
■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a
  precondition for this.
■ The freedom to redistribute copies so you can help your neighbor.
■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to
  benefit from your changes. Access to the source code is a precondition for this.
vs.
               setup
  customization and advanced use
copyrights and ownership of content
   search optimization and traffic

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What Is WordPress and Why Is Everyone Talking About It?

  • 1. What Is WordPress and Why Is Everyone Talking About It?
  • 3. WordPress Hands-on: Learn How to Manage Your Blog or Website Tuesday, October 25th - 9:30 am - 12:30 pm Bellevue - $49 WordPress: How To Easily Customize with Genesis and Its Child Themes Thursday, Nov. 17th - 9:30 am - 12:30 pm Bellevue - $49
  • 4. THE HYPE! is WordPress the the answer to all our prayers?
  • 5. What is WordPress? an Open Source project or FREE Software The freedom to run the program, for any purpose. ■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a precondition for this. ■ The freedom to redistribute copies so you can help your neighbor. ■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
  • 6. vs. setup customization and advanced use copyrights and ownership of content search optimization and traffic
  • 7. WordPress.com vs. WordPress.org
  • 8. WordPress.com vs. self-hosted
  • 9. WordPress.com vs. self-hosted what are the other differences? COST - free software .com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
  • 10. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
  • 11. WordPress.com vs. self-hosted what are the other differences? THEMES .com - limited to over 75 free themes + a few premium themes self-hosted - hundreds and hundreds, including premium themes
  • 12. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS .com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
  • 13. WordPress.com vs. self-hosted what are the other differences? UPDATES & BACKUPS .com - done for you self-hosted - you will need to do them
  • 14. WordPress.com - Typepad - Blogger GoDaddys Website Tonight Weebly - Build Your Site - SquareSpace blah, blah, blah Self-hosted WP - you own your content and it’s not on someone else’s
  • 15. What should I look for in a host? • Will you be able to make all changes to the account yourself, including contact changes, credit card changes, etc? • Can you cancel the hosting yourself? • Is email boxes, bandwidth, etc. limited? • Can you install WordPress easily? • Do you have full FTP access to your files? • Do you have full access to the control panel and your databases? • Do you have access to your phpAdmin and databases? • Does the host use the most current software? • Can you get support directly from the hosting service? Ask around and talk to people who you trust...
  • 16. The Inner Guts The Control Center aka The Dashboard
  • 18. THEMES A theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. A theme modifies the way the weblog is displayed, without modifying the underlying software. Essentially, the WordPress theme system is a way to skin your weblog.
  • 22. so how do I find the theme that works for me?
  • 23. free theme vs. premium theme stability support updates
  • 24. free - simple features
  • 25. free - more custom features
  • 26. premium -out of the box
  • 27. premium -out of the box
  • 28. premium from scratch frameworks
  • 29. Other things to consider Licensing, Support & Updates Look at other WP sites in your industry Don’t be afraid to look at themes customized for your industry Think long-term and do ask around for suggestions
  • 30. Plugins Plugins are designed to offer additional functionality to the blog or website. They help the engine roar.
  • 32. Akismet All In One SEO WP3 Cache Google Analytics Google XML Sitemaps Contact Form 7 or Gravity Forms Vipers Video Quick Tags
  • 33. Widgets A widget in WordPress, is like a plugin, but designed to provide a simple way to arrange the various elements of your sidebar content (known as "widgets") without having to change any code.
  • 37. Setting up your widgets
  • 38. 3 more things to know about WordPress
  • 39. backing up you will need to make sure and have your database and WordPress files always backed up
  • 40. wp-db-backup plugin for database FTP software FileZilla for file backups or BuddyBackup for full backups
  • 41. security lots of ways to make your site secure through settings and plugins....
  • 42. username & password plugin and WordPress updates
  • 44. and WordPress is organically SEO friendly
  • 45. do fill out your blogs name and tagline
  • 50. What kind of support is out there? How comfortable am I with technology? Am I the kind that will dig in and do it myself? Or do I hire someone + customize?
  • 51. Thanks! Bob Dunn 425.223.0022 bob@bobwp.com @bobwp facebook.com/savvywordpress linkedin.com/in/bobdunn1