What is WordPress and Why Is Everyone Talking About it

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  • What is WordPress and Why Is Everyone Talking About it

    1. 1. What Is WordPress and Why Is Everyone Talking About It?
    2. 2. WordPress Hands-on:Learn How to ManageYour Blog or WebsiteThursday, Feb. 9th - 9:30 am - 12:30 pm Bellevue - $49
    3. 3. getting started with WordPress 27 videosover 6.5 hours of training Installing and Setting Up WordPress Creating Posts and Pages, Categories and Tags, and Inserting Media Links, Widgets and Plugins Menus and Themes
    4. 4. THE HYPE! is WordPress the the answer to all our prayers?
    5. 5. What is WordPress? an Open Source project or FREE Software The freedom to run the program, for any purpose.■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a precondition for this.■ The freedom to redistribute copies so you can help your neighbor.■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
    6. 6. vs.
    7. 7. vs.setup
    8. 8. vs. setupcustomization and advanced use
    9. 9. vs. setup customization and advanced usecopyrights and ownership of content
    10. 10. vs. setup customization and advanced usecopyrights and ownership of content search optimization and traffic
    11. 11. WordPress.com vs.WordPress.org
    12. 12. WordPress.com vs. self-hosted
    13. 13. WordPress.com vs. self-hosted what are the other differences? COST - free software.com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
    14. 14. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
    15. 15. WordPress.com vs. self-hosted what are the other differences? THEMES.com - limited to over 75 free themes + a few premium themesself-hosted - hundreds and hundreds, including premium themes
    16. 16. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS.com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
    17. 17. WordPress.com vs. self-hosted what are the other differences? UPDATES & BACKUPS .com - done for you self-hosted - you will need to do them
    18. 18. WordPress.com - Typepad - Blogger GoDaddys Website Tonight Weebly - Build Your Site - SquareSpace blah, blah, blah Self-hosted WP - youown your content and it’s not on someone else’s
    19. 19. What should I look for in a host?
    20. 20. What should I look for in a host?• Will you be able to make all changes to the account yourself, including contactchanges, credit card changes, etc?• Can you cancel the hosting yourself?• Is email boxes, bandwidth, etc. limited?• Can you install WordPress easily?• Do you have full FTP access to your files?• Do you have full access to the control panel and your databases?• Do you have access to your phpAdmin and databases?• Does the host use the most current software?• Can you get support directly from the hosting service? Ask around and talk to people who you trust...
    21. 21. The Inner GutsThe Control Centeraka The Dashboard
    22. 22. THEMESA theme is a collection of files that work together toproduce a graphical interface with an underlyingunifying design for a weblog. A theme modifies theway the weblog is displayed, without modifying theunderlying software. Essentially, the WordPress themesystem is a way to skin your weblog.
    23. 23. so how do I find the theme thatworks for me?
    24. 24. free theme vs.premium theme
    25. 25. free theme vs.premium theme stability
    26. 26. free theme vs.premium theme stability support
    27. 27. free theme vs.premium theme stability support updates
    28. 28. free - simple features
    29. 29. free - more custom features
    30. 30. premium -out of the box
    31. 31. premium -out of the box
    32. 32. premium from scratch frameworks
    33. 33. Other things to consider
    34. 34. Other things to consider Licensing, Support & Updates
    35. 35. Other things to consider Licensing, Support & UpdatesLook at other WP sites in your industry
    36. 36. Other things to consider Licensing, Support & Updates Look at other WP sites in your industryDon’t be afraid to look at themes customized for your industry
    37. 37. Other things to consider Licensing, Support & Updates Look at other WP sites in your industryDon’t be afraid to look at themes customized for your industry Think long-term
    38. 38. Other things to consider Licensing, Support & Updates Look at other WP sites in your industryDon’t be afraid to look at themes customized for your industry Think long-term and do ask around for suggestions
    39. 39. Plugins Plugins are designed to offeradditional functionality to the blog or website. They help the engine roar.
    40. 40. Akismet
    41. 41. AkismetAll In One SEO
    42. 42. AkismetAll In One SEO WP3 Cache
    43. 43. AkismetAll In One SEO WP3 CacheGoogle Analytics
    44. 44. Akismet All In One SEO WP3 Cache Google AnalyticsGoogle XML Sitemaps
    45. 45. Akismet All In One SEO WP3 Cache Google Analytics Google XML SitemapsContact Form 7 or Gravity Forms
    46. 46. Akismet All In One SEO WP3 Cache Google Analytics Google XML SitemapsContact Form 7 or Gravity Forms Vipers Video Quick Tags
    47. 47. WidgetsA widget in WordPress, is like a plugin, butdesigned to provide a simple way to arrange thevarious elements of your sidebar content (knownas "widgets") without having to change any code.
    48. 48. Setting up your widgets
    49. 49. 3 more things to know aboutWordPress
    50. 50. backing up you will need to make sure and have your database and WordPress files always backed up
    51. 51. wp-db-backup plugin for database FTP softwareFileZilla for file backups or BuddyBackup for full backups
    52. 52. securitylots of ways tomake your sitesecure through settings and plugins....
    53. 53. username & passwordplugin andWordPress updates
    54. 54. SEsearch engine optimization
    55. 55. and WordPressis organicallySEO friendly
    56. 56. do fill out yourblogs name and tagline
    57. 57. permalinks
    58. 58. alt title
    59. 59. So what now?
    60. 60. create asandbox
    61. 61. What kind of support is out there?
    62. 62. What kind of support is out there?How comfortable am I with technology?
    63. 63. What kind of support is out there? How comfortable am I with technology?Am I the kind that will dig in and do it myself?
    64. 64. What kind of support is out there? How comfortable am I with technology?Am I the kind that will dig in and do it myself? Or do I hire someone + customize?
    65. 65. Thanks! Bob Dunn 425.223.0022 bob@bobwp.com @bobwp facebook.com/savvywordpress linkedin.com/in/bobdunn1

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