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What is WordPress and Why Is Everyone Talking About it

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What Is WordPress
   and Why Is
 Everyone Talking
    About It?
What is WordPress and Why Is Everyone Talking About it
WordPress Hands-on:
Learn How to Manage
Your Blog or Website

Thursday, Feb. 9th - 9:30 am - 12:30 pm
            Bellevue - $49
getting started with WordPress
        27 videos
over 6.5 hours of training
      Installing and Setting Up WordPress
 Creating Posts and Pages, Categories and Tags,
              and Inserting Media
          Links, Widgets and Plugins
              Menus and Themes
THE HYPE!
  is WordPress the
  the answer to
  all our prayers?
What is WordPress?
                                 an Open Source project
                                          or
                                     FREE Software

  The freedom to run the program, for any purpose.
■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a
  precondition for this.
■ The freedom to redistribute copies so you can help your neighbor.
■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to
  benefit from your changes. Access to the source code is a precondition for this.
Ad

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What is WordPress and Why Is Everyone Talking About it

  • 1. What Is WordPress and Why Is Everyone Talking About It?
  • 3. WordPress Hands-on: Learn How to Manage Your Blog or Website Thursday, Feb. 9th - 9:30 am - 12:30 pm Bellevue - $49
  • 4. getting started with WordPress 27 videos over 6.5 hours of training Installing and Setting Up WordPress Creating Posts and Pages, Categories and Tags, and Inserting Media Links, Widgets and Plugins Menus and Themes
  • 5. THE HYPE! is WordPress the the answer to all our prayers?
  • 6. What is WordPress? an Open Source project or FREE Software The freedom to run the program, for any purpose. ■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a precondition for this. ■ The freedom to redistribute copies so you can help your neighbor. ■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
  • 7. vs.
  • 9. vs. setup customization and advanced use
  • 10. vs. setup customization and advanced use copyrights and ownership of content
  • 11. vs. setup customization and advanced use copyrights and ownership of content search optimization and traffic
  • 12. WordPress.com vs. WordPress.org
  • 14. WordPress.com vs. self-hosted
  • 15. WordPress.com vs. self-hosted what are the other differences? COST - free software .com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
  • 16. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
  • 17. WordPress.com vs. self-hosted what are the other differences? THEMES .com - limited to over 75 free themes + a few premium themes self-hosted - hundreds and hundreds, including premium themes
  • 18. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS .com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
  • 19. WordPress.com vs. self-hosted what are the other differences? UPDATES & BACKUPS .com - done for you self-hosted - you will need to do them
  • 20. WordPress.com - Typepad - Blogger GoDaddys Website Tonight Weebly - Build Your Site - SquareSpace blah, blah, blah Self-hosted WP - you own your content and it’s not on someone else’s
  • 21. What should I look for in a host?
  • 22. What should I look for in a host? • Will you be able to make all changes to the account yourself, including contact changes, credit card changes, etc? • Can you cancel the hosting yourself? • Is email boxes, bandwidth, etc. limited? • Can you install WordPress easily? • Do you have full FTP access to your files? • Do you have full access to the control panel and your databases? • Do you have access to your phpAdmin and databases? • Does the host use the most current software? • Can you get support directly from the hosting service? Ask around and talk to people who you trust...
  • 23. The Inner Guts The Control Center aka The Dashboard
  • 25. THEMES A theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. A theme modifies the way the weblog is displayed, without modifying the underlying software. Essentially, the WordPress theme system is a way to skin your weblog.
  • 32. so how do I find the theme that works for me?
  • 34. free theme vs. premium theme stability
  • 35. free theme vs. premium theme stability support
  • 36. free theme vs. premium theme stability support updates
  • 37. free - simple features
  • 38. free - more custom features
  • 39. premium -out of the box
  • 40. premium -out of the box
  • 41. premium from scratch frameworks
  • 42. Other things to consider
  • 43. Other things to consider Licensing, Support & Updates
  • 44. Other things to consider Licensing, Support & Updates Look at other WP sites in your industry
  • 45. Other things to consider Licensing, Support & Updates Look at other WP sites in your industry Don’t be afraid to look at themes customized for your industry
  • 46. Other things to consider Licensing, Support & Updates Look at other WP sites in your industry Don’t be afraid to look at themes customized for your industry Think long-term
  • 47. Other things to consider Licensing, Support & Updates Look at other WP sites in your industry Don’t be afraid to look at themes customized for your industry Think long-term and do ask around for suggestions
  • 48. Plugins Plugins are designed to offer additional functionality to the blog or website. They help the engine roar.
  • 53. Akismet All In One SEO WP3 Cache
  • 54. Akismet All In One SEO WP3 Cache Google Analytics
  • 55. Akismet All In One SEO WP3 Cache Google Analytics Google XML Sitemaps
  • 56. Akismet All In One SEO WP3 Cache Google Analytics Google XML Sitemaps Contact Form 7 or Gravity Forms
  • 57. Akismet All In One SEO WP3 Cache Google Analytics Google XML Sitemaps Contact Form 7 or Gravity Forms Vipers Video Quick Tags
  • 58. Widgets A widget in WordPress, is like a plugin, but designed to provide a simple way to arrange the various elements of your sidebar content (known as "widgets") without having to change any code.
  • 71. Setting up your widgets
  • 72. 3 more things to know about WordPress
  • 73. backing up you will need to make sure and have your database and WordPress files always backed up
  • 74. wp-db-backup plugin for database FTP software FileZilla for file backups or BuddyBackup for full backups
  • 75. security lots of ways to make your site secure through settings and plugins....
  • 76. username & password plugin and WordPress updates
  • 78. and WordPress is organically SEO friendly
  • 79. do fill out your blogs name and tagline
  • 85. What kind of support is out there?
  • 86. What kind of support is out there? How comfortable am I with technology?
  • 87. What kind of support is out there? How comfortable am I with technology? Am I the kind that will dig in and do it myself?
  • 88. What kind of support is out there? How comfortable am I with technology? Am I the kind that will dig in and do it myself? Or do I hire someone + customize?
  • 89. Thanks! Bob Dunn 425.223.0022 bob@bobwp.com @bobwp facebook.com/savvywordpress linkedin.com/in/bobdunn1

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