SavvyWP © 2010


       SAVV Y
      BLOGGING



Don’t try to make money with a blog. Make money with a business, and
mark...
How can a blog help your biz?
How can a blog help your biz?
How can a blog help your biz?
Increase Traffic to Your Website
How can a blog help your biz?
Increase Traffic to Your Website

Reach a Larger Audience
How can a blog help your biz?
Increase Traffic to Your Website

Reach a Larger Audience

A Great Way of Branding Yourself
How can a blog help your biz?
Increase Traffic to Your Website

Reach a Larger Audience

A Great Way of Branding Yourself
...
How can a blog help your biz?
Increase Traffic to Your Website

Reach a Larger Audience

A Great Way of Branding Yourself
...
How to
Get Started
get focused
get focused
read other blogs
get focused
read other blogs
comment on blogs
get focused
read other blogs
comment on blogs
then decide...
Choose a blogging platform
Choose a blogging platform


      typepad
Choose a blogging platform


      typepad
      blogger
Choose a blogging platform
Wo r d P r e s s
Wo r d P r e s s
Connect and share
Make it user-friendly
an even more user-friendly
an even more user-friendly

   Use a clean design and make your posts super-easy
to read-use bullets and whitespace
an even more user-friendly

   Use a clean design and make your posts super-easy
to read-use bullets and whitespace

   Do...
an even more user-friendly

   Use a clean design and make your posts super-easy
to read-use bullets and whitespace

   Do...
an even more user-friendly

   Use a clean design and make your posts super-easy
to read-use bullets and whitespace

   Do...
Juice it up with SEO
   search engine optimization
Juice it up with SEO
   search engine optimization
Juice it up with SEO
           search engine optimization

WordPress is naturally SEO friendly
Juice it up with SEO
           search engine optimization

WordPress is naturally SEO friendly

Pingbacks and trackbacks
Juice it up with SEO
           search engine optimization

WordPress is naturally SEO friendly

Pingbacks and trackbacks
...
Juice it up with SEO
           search engine optimization

WordPress is naturally SEO friendly

Pingbacks and trackbacks
...
Juice it up with SEO
           search engine optimization

WordPress is naturally SEO friendly

Pingbacks and trackbacks
...
How to
 get the
word out
How to
                                  get the
                                 word out

Register your blog with Google
How to
                                  get the
                                 word out

Register your blog with Google...
How to
                                  get the
                                 word out

Register your blog with Google...
How to
                                  get the
                                 word out

Register your blog with Google...
How to
                                  get the
                                 word out

Register your blog with Google...
You Need to Know This About Your Readers
You Need to Know This About Your Readers
1. The 90-9-1 rule:
You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comm...
You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comm...
You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comm...
You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comm...
You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comm...
You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comm...
You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comm...
6 Ways to Fix a Boring Headline
make an
interesting
comparison
promise
to solve
a problem
make a
controversial
statement
– and defend it
connect
yourself to
a big name
make an
outrageous
(but true)
statement
take a
stand on an
issue
S av v y W P. c o m
C a t s E y e W r i t e r. c o m
            Bob Dunn | Judy Dunn

 bob@savvywp.com | judy@catseyewrit...
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
Savvy Blogging - PDX 09-2010
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Savvy Blogging - PDX 09-2010

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The presentation we did for a Lunch and Learn in Portland.

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  • Savvy Blogging - PDX 09-2010

    1. 1. SavvyWP © 2010 SAVV Y BLOGGING Don’t try to make money with a blog. Make money with a business, and market it with a blog. - remarkablogger
    2. 2. How can a blog help your biz?
    3. 3. How can a blog help your biz?
    4. 4. How can a blog help your biz? Increase Traffic to Your Website
    5. 5. How can a blog help your biz? Increase Traffic to Your Website Reach a Larger Audience
    6. 6. How can a blog help your biz? Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself
    7. 7. How can a blog help your biz? Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself Gives You Credibility
    8. 8. How can a blog help your biz? Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself Gives You Credibility Helps You to Reach Out & Know Your Customers
    9. 9. How to Get Started
    10. 10. get focused
    11. 11. get focused read other blogs
    12. 12. get focused read other blogs comment on blogs
    13. 13. get focused read other blogs comment on blogs then decide...
    14. 14. Choose a blogging platform
    15. 15. Choose a blogging platform typepad
    16. 16. Choose a blogging platform typepad blogger
    17. 17. Choose a blogging platform
    18. 18. Wo r d P r e s s
    19. 19. Wo r d P r e s s
    20. 20. Connect and share Make it user-friendly
    21. 21. an even more user-friendly
    22. 22. an even more user-friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace
    23. 23. an even more user-friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace Do include an “About” page and “Contact” page
    24. 24. an even more user-friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace Do include an “About” page and “Contact” page Make it easy to leave a comment
    25. 25. an even more user-friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace Do include an “About” page and “Contact” page Make it easy to leave a comment Use photos
    26. 26. Juice it up with SEO search engine optimization
    27. 27. Juice it up with SEO search engine optimization
    28. 28. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly
    29. 29. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly Pingbacks and trackbacks
    30. 30. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly Pingbacks and trackbacks Use keywords wisely
    31. 31. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly Pingbacks and trackbacks Use keywords wisely Give you images alt-tags
    32. 32. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly Pingbacks and trackbacks Use keywords wisely Give you images alt-tags Take advantage of built in SEO or use plugins
    33. 33. How to get the word out
    34. 34. How to get the word out Register your blog with Google
    35. 35. How to get the word out Register your blog with Google Comment on other blogs
    36. 36. How to get the word out Register your blog with Google Comment on other blogs Join discussions
    37. 37. How to get the word out Register your blog with Google Comment on other blogs Join discussions Use social media and feeds
    38. 38. How to get the word out Register your blog with Google Comment on other blogs Join discussions Use social media and feeds Advertise your blog everywhere
    39. 39. You Need to Know This About Your Readers
    40. 40. You Need to Know This About Your Readers 1. The 90-9-1 rule:
    41. 41. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment).
    42. 42. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them.
    43. 43. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments.
    44. 44. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully
    45. 45. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully • The average readers spends 96 seconds reading the average post.
    46. 46. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully • The average readers spends 96 seconds reading the average post. • 79% of readers scan, rather than read.
    47. 47. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully • The average readers spends 96 seconds reading the average post. • 79% of readers scan, rather than read. • Only 16% will read the whole page.
    48. 48. 6 Ways to Fix a Boring Headline
    49. 49. make an interesting comparison
    50. 50. promise to solve a problem
    51. 51. make a controversial statement – and defend it
    52. 52. connect yourself to a big name
    53. 53. make an outrageous (but true) statement
    54. 54. take a stand on an issue
    55. 55. S av v y W P. c o m C a t s E y e W r i t e r. c o m Bob Dunn | Judy Dunn bob@savvywp.com | judy@catseyewriter.com 425.223.0022 | 253.884.9752

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