Assignment 2 Team Americano Laura MurphyCatriona Larkin James Guilmartin Gerald Grealy
•A Social Media marketing strategy based around Starbucks coffee drinkers who use Amazon Kindles•Every eBook check-in is one step closer to a free coffee + =
New marketing opportunity Increases brand awareness Cost effective High speed communication Creates brand loyalty through building communities of consumers Customer feedback – quick and simple
1. Book readers/worms Starbucks - comfortable environment Amazon – Notorious for books2. Coffee Lovers Payback for loyalty to Starbucks Opportunity to introduce Amazon Kindle while relaxing3. Technically Savvy Individuals Chance to utilise their gadget (Kindle) Introduction to innovative elements of Starbucks
Key elements to marketing campaign – help spread word 1.Coffee and a Book Chick 2.The Kindle Book Review 3.Becky’s Book Reviews
1. Starbooks!2. Book Review of Catcher in the Rye3. Coffee: So many choices, so little time!4. The Power of Coffee Connector.TV Blog – Coffee and Books!