Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mn219 social media presentation (1)

434 views

Published on

Assignment 2

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Mn219 social media presentation (1)

  1. 1. Assignment 2 Team Americano Laura MurphyCatriona Larkin James Guilmartin Gerald Grealy
  2. 2. •A Social Media marketing strategy based around Starbucks coffee drinkers who use Amazon Kindles•Every eBook check-in is one step closer to a free coffee + =
  3. 3.  New marketing opportunity Increases brand awareness Cost effective High speed communication Creates brand loyalty through building communities of consumers Customer feedback – quick and simple
  4. 4. 1. Book readers/worms Starbucks - comfortable environment Amazon – Notorious for books2. Coffee Lovers Payback for loyalty to Starbucks Opportunity to introduce Amazon Kindle while relaxing3. Technically Savvy Individuals Chance to utilise their gadget (Kindle) Introduction to innovative elements of Starbucks
  5. 5. Key elements to marketing campaign – help spread word 1.Coffee and a Book Chick 2.The Kindle Book Review 3.Becky’s Book Reviews
  6. 6. 1. Starbooks!2. Book Review of Catcher in the Rye3. Coffee: So many choices, so little time!4. The Power of Coffee Connector.TV Blog – Coffee and Books!
  7. 7.  Online marketing campaign Strategic advertising Account creation for Wi-Fi use Connecting bloggers Loyalty card Online competitions
  8. 8.  Any questions?http://www.youtube.com/watch?feature=play er_embedded&v=FE1SBPQ8NI4

×