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Mn219 social media presentation (1)


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Assignment 2

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Mn219 social media presentation (1)

  1. 1. Assignment 2 Team Americano Laura MurphyCatriona Larkin James Guilmartin Gerald Grealy
  2. 2. •A Social Media marketing strategy based around Starbucks coffee drinkers who use Amazon Kindles•Every eBook check-in is one step closer to a free coffee + =
  3. 3.  New marketing opportunity Increases brand awareness Cost effective High speed communication Creates brand loyalty through building communities of consumers Customer feedback – quick and simple
  4. 4. 1. Book readers/worms Starbucks - comfortable environment Amazon – Notorious for books2. Coffee Lovers Payback for loyalty to Starbucks Opportunity to introduce Amazon Kindle while relaxing3. Technically Savvy Individuals Chance to utilise their gadget (Kindle) Introduction to innovative elements of Starbucks
  5. 5. Key elements to marketing campaign – help spread word 1.Coffee and a Book Chick 2.The Kindle Book Review 3.Becky’s Book Reviews
  6. 6. 1. Starbooks!2. Book Review of Catcher in the Rye3. Coffee: So many choices, so little time!4. The Power of Coffee Connector.TV Blog – Coffee and Books!
  7. 7.  Online marketing campaign Strategic advertising Account creation for Wi-Fi use Connecting bloggers Loyalty card Online competitions
  8. 8.  Any questions? er_embedded&v=FE1SBPQ8NI4