Homestyling by CathyHome Staging & Re-designHelping you take your listing from‘For Sale’ to ‘SOLD’
What is staging?2A couple of common misconceptions about home staging:Staging is just decorating a house nicely.Actually, staging is the opposite of decorating. Decorating is very tastespecific whereas staging should appeal to the broadest market possible forthe demographic.Staging is expensive and not worth the money.Staging is an investment, not an expense. The ROI is significant when stagedby a stager.Staging is: Preparing a house to make the best possible impression on the mostpossible potential buyers to achieve the best possible selling price in the leastpossible time frame. Primarily a marketing tool.
A little about me & my business3Cathy Tarrant CCSPYou may not have heard about me or my business, but I have been aroundfor a couple of years. (Well, actually I have been around a good bit longerthan that, but my business was established a little over 2 years ago).I have always enjoyed design, decorating, real estate, photography, etc.When my family was almost grown up I went back to college and did aninterior decorating program. In the fall of 2009 I enrolled in a home stagingcourse which was being offered in St. John’s for the first time ever. Aftersome intense hands on training, I wrote an exam and became a CanadianCertified Staging Professional (CCSP).I love this work…so very different from my previous career in the medicalfield (which I also loved). It allows me to be creative, arrange my ownschedule and most of all it allows me to be helpful in one of the moststressful times in peoples’ lives, selling/buying a house.
The following three slides show a house that had anaccepted offer 3 days after staging. Previously on themarket, vacant, for several months.Before After4
18AfterSold first Open House, two days after it was staged.
19Six benefits of working with a stager.1. I can help increase your revenue. Staged homes sell, generally speaking, twice asfast as comparable un-staged homes and usually for more money. Less marketingexpenses, a higher selling price and less chance of a price reduction means moremoney in YOUR pocket.2. I can save you time. I can meet with your clients at your request before the homegoes on the market and do a consultation…outlining all the recommendations tohelp them sell their home quickly and for top dollar. This can free up a lot of yourtime to pursue other leads and aspects of your business.3. I can save you the STRESS of telling your clients that their home needs work,cleaning , etc. Sometimes this can become very awkward, but Certified StagingProfessionals are trained to handle such situations. Let me do the ‘dirty work’ foryou!
204. I can help you achieve a great reputation as a Realtor whose listing alwaysshow well (and sell quickly).5. I can provide you with good quality photos for the listing AFTER the househas been staged.6. I can send you referrals. Often my clients ask me to recommend an agent. Ofcourse I recommend those who use my services.
2011 Vacant and Occupied HomesPreviously on the Market In The United States12 month study by RESA21 We studied 174 homes previously on the market on average 156 days beforethe homeowners gave up trying to sell on their own and called in a professionalhome stager. Those same homes were staged, relisted and sold on average in 42days after staging. This is 73% less time on the market. We also studied 410 homes that were staged before they went on themarket and sold in 42 days on average after staging.Our study proves it does not benefit the homeowner to list their property first tosee if it will sell. When they invest in staging before listing, they sell 79% faster.
22How much money could you save by staging your home beforelisting?The Real Estate Staging Association® (RESA®) study shows 174 homeowners hadtheir property on the market on average of 156 days before they decided to stage.156 days = 5 1/2 months!!!Those same homes were staged and sold in 42 days on average after staging. This is73% less time on the market.As an example, using this formula you can determine approximately how muchmoney you will continue to spend while your home is on the market un-staged.If your mortgage is : $1800.00If your expenses are: $300.00Total carrying cost per month: $2,100.00Our study shows home owners had their property on the market for an average of5 1/2 months.
23Since you can’t pay half a months mortgage we will round this up to 6 months$2,100.00 X 6 months = $12,600.00 in expenses.Had those homeowners staged first, their time on market would have been cut by139 days on average (4 months). $2,100.00 x 4 months= $8,400.00Staging their homes first would have saved them $ 8,400.00.These numbers are all relative to individual mortgage and expenses.Use this simple formula to determine how much you will save by staging your homeor listing before putting it on the market:Mortgage + expenses (utilities etc.) = Monthly expensesMonthly expenses X 6 months (avg. time un-staged) = Cost to list house un-stagedSavings: Expenses x 4 months (average time on market reduced) – staging fee =Savings if you stage your house first!** If you have a price reduction you can also add that into the loss you are taking bylisting a property un-staged
24A Few Facts to Help You! Usually the home owner pays for the actual hands-on staging. Occasionallya Realtor will pay in certain circumstances. Often, the Realtor will pay for a consultation ($180). Sometimes I get callsfor staging directly from the home sellers, looking for a consultation…whichmeans, of course, that they pay for it. I stage both occupied and vacant homes. My service is all inclusive….the price I quote you will include sourcing, rentalfurniture from the rental companies, rentals of accessories and small furnitureitems from Homestyling by Cathy, delivery fees, labour (hands-on staging),taxes, de-staging and return of items to the source. You will have to donothing, just come and check it out when I am finished.
25(709) email@example.comWhen you want that house soldYESTERDAY, call Cathy!