Be Your Own Guru Tip #1: Speaking
By
Cathy Goodwin, Ph.D.
http://www.CathyGoodwinMarketing.com
Why DIY Guru
Modeled after
“be your own
shrink” books
Gain momentum
Helps you choose
your guru
program (or not)
www.CathyG...
Gurus Defined
Gurus are high-powered mentors who
 market intensely (and have stunning successes)
 charge $10 - $20K for ...
Guru Tip #1: Speaking
What’s involved:
 Speak to targeted audiences
 Choose a “hot” topic and title
 Learn to motivate ...
Be Your Own Guru
• Identify at least 3 possible speaking venues
• Do LOTS of speaking
• Listen to recordings of your talks...
Do those guru stilettos
belong on YOUR feet?
Are you being blocked by
 lack of confidence
 Lack of places to speak
 Nee...
Let’s start speaking!
• The Marketing Turnaround:
– http://budurl.com/turnaroundsession
• Choose your marketing mentor
- h...
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Online Marketing For Coaches: Use Speaking Gigs To Get Clients

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Part of the series: "Be your own guru." If you were to hire a high-powered guru, this is what they'd tell you. As a copywriter and online marketing consultant, I work with coaches, consultants, planners and other independent professionals who want to get more clients and sel mre products.

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Online Marketing For Coaches: Use Speaking Gigs To Get Clients

  1. 1. Be Your Own Guru Tip #1: Speaking By Cathy Goodwin, Ph.D. http://www.CathyGoodwinMarketing.com
  2. 2. Why DIY Guru Modeled after “be your own shrink” books Gain momentum Helps you choose your guru program (or not) www.CathyGoodwinMarketing.com
  3. 3. Gurus Defined Gurus are high-powered mentors who  market intensely (and have stunning successes)  charge $10 - $20K for a yearly program  will accelerate your success if you’re a good fit  will kill your budget (and maybe your business) if you’re not a good fit www.CathyGoodwinMarketing.com
  4. 4. Guru Tip #1: Speaking What’s involved:  Speak to targeted audiences  Choose a “hot” topic and title  Learn to motivate signups without selling  Develop an engaging style - not always polished - hold audience attention www.CathyGoodwinMarketing.com
  5. 5. Be Your Own Guru • Identify at least 3 possible speaking venues • Do LOTS of speaking • Listen to recordings of your talks • Get someone to video your appearances • Get honest feedback • Shy? – Toastmasters – Improv www.CathyGoodwinMarketing.com
  6. 6. Do those guru stilettos belong on YOUR feet? Are you being blocked by  lack of confidence  Lack of places to speak  Need to develop topics and content  Missing an engaging, confident speaking style  Your own values: you’d rather be boiled in oil - l www.CathyGoodwinMarketing.com
  7. 7. Let’s start speaking! • The Marketing Turnaround: – http://budurl.com/turnaroundsession • Choose your marketing mentor - http://budurl.com/mentorbook • FREE Branding Secrets – http://www.CopyBranding.com

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