Copywriting vs Ghost Writing

286 views

Published on

Copywriting vs Ghostwriting: Many service business owners want to create compelling online marketing content, but are concerned that copywriting "won't sound like me." In a sense, copywriting is ghostwriting. The copywriter channels your message. For the video
http://www.youtube.com/watch?v=89qtBBwLEcg
From Cathy Goodwin, Ph.D. of http://www.CathyGoodwinMarketing.com

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
286
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Copywriting vs Ghost Writing

  1. 1. “Copywriting vs. Ghostwriting (and why you should care)” By Cathy Goodwin, Ph.D. http://www.CathyGoodwinMarketing.com
  2. 2. Somebody asked me … Do you do ghost writing?
  3. 3. Ghostwriting • Somebody writes for you but uses your name. • The REAL writer is anonymous.
  4. 4. Copywriting Traditional definition: Writing to persuade. Part of marketing and advertising. Current definition: Encompasses role of marketing to include relationships with clients and prospects.
  5. 5. Copywriting includes … Websites - Social Media - Blogs - FB / LI / TW and more - Ebooks and Reports (especially giveaways) - Sales letters
  6. 6. Traditional Ghost Projects Memoirs Speeches Letters Legal briefs and opinions
  7. 7. Copywriting is Ghostwriting PLUS Your sales letter goes out over your name and website. Your ebooks deliver marketing as well as information.
  8. 8. T he REAL question is …
  9. 9. Does Your Writer Have To Sound Like You? Message will be more important than exact style. “Anybody can do this. If I can, you can!” “I am passionate about helping my clients within the law.” Think of emotional rather than logical impact. Focus on position rather than personality. Authority figure “Buddy” or “Girl Next Door” Celebrity
  10. 10. Next Steps • http://www.CathyGoodwinMarketing.com • http://budurl.com/copyfix • http://budurl.com/jumpcall

×