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Branding Myth #7:
“The Movie Star Video Branding
Fantasy”
By
Cathy Goodwin, Ph.D.
http://www.CathyGoodwinMarketing.com
Oh to be a movie star …
… alive on the screen,
talking to your adoring fans.
All eyes are upon you as
you impart your wisdom.
You look fabulous. You’re a guru or a goddess or both.
But wait …
What’s wrong with this dream?
You need to be “on.”
Make-up
Hair
Wardrobe
What’s wrong with this dream?
You need lighting!
Not too dark
Not too bright
Most videos look like this:
“Talking head”
– Head-and-shoulders shot
– Focus is on YOU
-- BOH-ring!
What’s better?
Get attention these 3 ways
Why They Work
Narratives tell a story
Audiences pay attention
Focus is on THEM, not YOU
Your next steps …
• Join me in a “Marketing Turnaround”
Consultation:
– http://budurl.com/turnaroundsession
• Get a video tutorial for your video:
-- http://budurl.com/yourtweak
• FREE Branding Secrets
– http://budurl.com/brandsecrets

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Branding: Use Screen Capture Videos To Tell Your Story

  • 1. Branding Myth #7: “The Movie Star Video Branding Fantasy” By Cathy Goodwin, Ph.D. http://www.CathyGoodwinMarketing.com
  • 2. Oh to be a movie star … … alive on the screen, talking to your adoring fans. All eyes are upon you as you impart your wisdom. You look fabulous. You’re a guru or a goddess or both. But wait …
  • 3. What’s wrong with this dream? You need to be “on.” Make-up Hair Wardrobe
  • 4. What’s wrong with this dream? You need lighting! Not too dark Not too bright
  • 5. Most videos look like this: “Talking head” – Head-and-shoulders shot – Focus is on YOU -- BOH-ring! What’s better?
  • 7. Why They Work Narratives tell a story Audiences pay attention Focus is on THEM, not YOU
  • 8. Your next steps … • Join me in a “Marketing Turnaround” Consultation: – http://budurl.com/turnaroundsession • Get a video tutorial for your video: -- http://budurl.com/yourtweak • FREE Branding Secrets – http://budurl.com/brandsecrets