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Branding: Use Screen Capture Videos To Tell Your Story


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Videos are a great way to brand your business. But for many of us, marketing videos mean we think like Hollywood movie stars. We have to get in front of the camera with make-up, hair and clothes. We have to get the lighting just right. From

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Branding: Use Screen Capture Videos To Tell Your Story

  1. 1. Branding Myth #7:“The Movie Star Video BrandingFantasy”ByCathy Goodwin, Ph.D.
  2. 2. Oh to be a movie star …… alive on the screen,talking to your adoring fans.All eyes are upon you asyou impart your wisdom.You look fabulous. You’re a guru or a goddess or both.But wait …
  3. 3. What’s wrong with this dream?You need to be “on.”Make-upHairWardrobe
  4. 4. What’s wrong with this dream?You need lighting!Not too darkNot too bright
  5. 5. Most videos look like this:“Talking head”– Head-and-shoulders shot– Focus is on YOU-- BOH-ring!What’s better?
  6. 6. Get attention these 3 ways
  7. 7. Why They WorkNarratives tell a storyAudiences pay attentionFocus is on THEM, not YOU
  8. 8. Your next steps …• Join me in a “Marketing Turnaround”Consultation:–• Get a video tutorial for your video:--• FREE Branding Secrets–