Online Marketing For Coaches: Using Video To Build Your Brand

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Online marketing today means videos. But that doesn't mean you have to get all dolled up and parade in front of the camera. Learn about ways to use video as a marketing tool - without becoming a movie star. You can get the video (basis for these slides) at this link:
http://cathygoodwinmarketing.com/branding-myth-6-the-movie-star-video/

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Online Marketing For Coaches: Using Video To Build Your Brand

  1. 1. Branding Myth #7: “The Movie Star Video Branding Fantasy” By Cathy Goodwin, Ph.D. http://www.CathyGoodwinMarketing.com
  2. 2. Oh to be a movie star … … alive on the screen, talking to your adoring fans. All eyes are upon you as you impart your wisdom. You look fabulous. You’re a guru or a goddess or both. But wait …
  3. 3. What’s wrong with this dream? You need to be “on.” Make-up Hair Wardrobe
  4. 4. What’s wrong with this dream? You need lighting! Not too dark Not too bright
  5. 5. Most videos look like this: “Talking head” – Head-and-shoulders shot – Focus is on YOU -- BOH-ring! What’s better?
  6. 6. Get attention these 3 ways
  7. 7. Why They Work Narratives tell a story Audiences pay attention Focus is on THEM, not YOU
  8. 8. Your next steps … • Join me in a “Marketing Turnaround” Consultation: – http://budurl.com/turnaroundsession • Get a video tutorial for your video: -- http://budurl.com/yourtweak • FREE Branding Secrets – http://budurl.com/brandsecrets

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