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The designer's view to anti-sexism

Presented at From the front - frontend wonderland in Bologna. Sept 18. 2015.

We have always heard of the cliché phrase: “sex sells.” How do we design in a world that is intentionally and unintentionally powered by sexually-biased?

As designers, we are trained to look at the world around us with a curiosity and inquisition. If we take a design research approach to looking at gender, what will we find?

In this session, we will be taking a deeper look at how gender bias is embedded in the modern society. We will explore different examples of gender prejudice and mental molds within the digital realm. Looking at different case studies of user experiences crafted with focuses on sex and gender. Discussing the definition for boundaries of sexism and vulgarity in different ux examples.

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The designer's view to anti-sexism

  1. 1. @cathycracks the designer’s view to anti-sexism from the front: Frontend in wonderland 2015 Cathy Wang @cathycracks
  2. 2. @cathycracks PATATINA 1. little potato 2. a pretty / cute / faceable girl 3. vagina
  3. 3. @cathycracks “when you grow up, you can marry a doctor or a lawyer” - Mom. 30 years ago
  4. 4. @cathycracks I wanted to marry a tree
  5. 5. @cathycracks the perception of gender
  6. 6. @cathycracks Cathy Wang @cathycracks Nomadic Vancouverite found mostly in Europe. Business design & Experience Strategy Consultant London. UK I spend a lot of time thinking about the future, systems, and the interconnectivity of world around us.
  7. 7. @cathycracks the empathy role “cathy, can you book the follow up meeting?”
  8. 8. @cathycracks Life is a non-stop research project as a designer
  9. 9. @cathycracks Always design a thing by considering it in its next larger context — 
 a chair in a room, a room in a house, a house in an environment, an environment in a city plan. Eliel Saarinen
  10. 10. @cathycracks context shift reflect onwards thinking about gender > > >
  11. 11. @cathycracks context The culture, the history
  12. 12. @cathycracks What does gender mean
  13. 13. @cathycracks
  14. 14. @cathycracks “Block up to 99% of UV rays, women can drive to the grocery store confident that they are not increasing their chances of wrinkles.” honda fit
  15. 15. @cathycracks Women account for 85% of all consumer purchases including everything from autos to health care.
  16. 16. @cathycracks
  17. 17. @cathycracks
  18. 18. @cathycracks shift the changing times
  19. 19. @cathycracks 23% higher median household income 24% more equity in their homes LGBT
  20. 20. @cathycracks starting from the girls and changing the perception
  21. 21. @cathycracks
  22. 22. @cathycracks women shouldn't have rights women shouldn’t vote women shouldn’t work women shouldn’t box gender, in other places
  23. 23. @cathycracks
  24. 24. @cathycracks We've begun to raise daughters more like sons... but few have the courage to raise our sons more like our daughters. - Gloria Steinem
  25. 25. @cathycracks what does a man look like?
  26. 26. @cathycracks what does a man look like?
  27. 27. @cathycracks what does a man look like?
  28. 28. @cathycracks is this what men look like?
  29. 29. @cathycracks
  30. 30. @cathycracks gender inequality, from the man’s view
  31. 31. @cathycracks Culture Behaviour informs influences changes Context
  32. 32. @cathycracks reflect a look at the now
  33. 33. @cathycracks leadership books
  34. 34. @cathycracks women leadership books
  35. 35. @cathycracks Double Outsiders: How Women of Color Can Succeed in Corporate America
  36. 36. @cathycracks How to work successfully with black colleagues and customers “this approach prepares white men to deliver better results, by building more effective relationships with black employees and customers.”
  37. 37. @cathycracks Understanding your male ego: becoming a better leader.? “I guess I can understand why people would call me an asshole.” - David Brent.
  38. 38. @cathycracks onwards moving forward
  39. 39. @cathycracks the gender shifts boundaries identities complexity
  40. 40. @cathycracks gender boundaries blurred conception of emotional roles and landscapes
  41. 41. @cathycracks gender identities fluid transformation based on our will
  42. 42. @cathycracks gender complexity normalized and casual lifestyle choice Dutch photographer Sarah Wong has documented the lives and experiences of a group of children who have transitioned -- or are in the process of transitioning -- to live as their authentic selves.
  43. 43. @cathycracks understand the gap bridge the gap
  44. 44. @cathycracks what if.. there’s no gap?
  45. 45. @cathycracks a campaign that promotes sponsoring a girl to receive proper education in a developing country. Using facial recognition to only be shown to female. because I am a girl by Plan UK
  46. 46. @cathycracks As designers, we design for human behaviour, on top of our understanding of culture. We craft the future that we want to live in.
  47. 47. @cathycracks projected self 55% non-verbal 7% verbal 38% paraverbal Silent message - Albert Mehrabian (1971)
  48. 48. @cathycracks a behaviour, even a non-behaviour, is a communication “One cannot not communicate.” - Paul Watzlawick
  49. 49. @cathycracks digital self reconstructed remapped reinvented
  50. 50. @cathycracks > > gender biased the progression in thinking emotion focused Past Now Future gender targeted
  51. 51. @cathycracks imagine…. the disappearance of baseline
  52. 52. @cathycracks sex is survival
  53. 53. @cathycracks emotion driven goals the 436 questions on questionnaire
  54. 54. @cathycracks Devices as human
  55. 55. @cathycracks Singularity love
  56. 56. @cathycracks so, remember my tree?
  57. 57. @cathycracks Thank you from the front: Frontend in wonderland 2015 Cathy Wang @cathycracks
  58. 58. @cathycracks I have collected most of my researched in one place. Please feel free to submit to it and go through it.
  59. 59. @cathycracks References Honda fit Cathy Wang @cathycracks Credit Mixed gender by Amy Hu from the Noun Project Transgender Children Appear As Their Authentic Selves In Stunning Photo Project wong-photo-project_n_7510728.html The pink and blue project Old Spice | The man your man could smell like Kate Upton Carl Jr. Ad Let toys be toys #likeagirl Implicit-Communication-Attitudes/dp/0534000592 Silent Messages: Implicit Communication of Emotions and Attitudes emotion-sensing-responsive-computer-interface/ 17433/ emotion detecting robot #vG4ilQdaKak2 #ILookLikeAnEngineer