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Women 2.0 PITCH presentation Cathy Edwards


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Women 2.0 PITCH presentation Cathy Edwards

  1. 1. Pivots, Processes, Positioning:Key Decisions In The First 90 Of Building A New Product Cathy Edwards
  2. 2. What this talk isn’t about: legal matters finding a co-founder hiring a team getting distribution non web/mobile companies
  3. 3. A little about me CTO and co-founder, Chompmix of product, engineering and algorithms mobile background Australian @cathye
  4. 4. The 4 rules of early stage product building
  5. 5. Rule 1Over-Invest In User Research
  6. 6.
  7. 7. Rule 2Size The Market
  8. 8. “Mobile app downloads are forecast to soar from 10.7 billion in 2010 to 182.7 billion in 2015, according to a new forecast from International Data Corporation.”15 billion app downloads on Appleʼs App Store 10 billion app downloads on Googleʼs Android Market
  9. 9. Rule 3Put Just Enough Process In Place
  10. 10. Minimum viable process Use version control Set up commit emails Donʼt track bugs in email Have a wiki for documentation
  11. 11. KeywordsVersion control: git and github, subversionTask trackers: Pivotal Tracker, Lighthouse, Fogbugz Wiki: Google Sites
  12. 12. Rule 4Know What’s Going On Inside The System
  13. 13. Keywords Monitoring: nagiosGraphing: munin, cacti, ganglia
  14. 14. Bonus RuleJust Ship
  15. 15. 45 simple rules1. Over-invest in user research2. Size the market3. Put just enough process in place4. Know whatʼs going on inside the system5. Just ship
  16. 16. Thank you