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How to  Become   an  Olympian - the  case study-  in  8  stadiums   /slides/
<ul><li>The story </li></ul><ul><li>The  BecomeOlympian  story was launched after presenting  our survey’s results to Olym...
<ul><li>The experience </li></ul><ul><li>Therefore, Ancient Olympia’s Hotel Union  offers free accommodation  every day,  ...
Olympia’s  Global brand and synergy  <ul><li>The idea of the contest was born as we wanted  to make a visible and real cha...
Contest benefits <ul><li>Targeted  and instant visit on Olympia’s homepage   </li></ul><ul><li>Complete  information  for ...
The first 60 days results <ul><li>Visitors from  51 countries  </li></ul><ul><li>Average stay in page,  3 minutes  </li></...
Ancient  Olympia  before  becomeolympian <ul><li>Past content came from the Ministry of Culture and was referring only to ...
Ancient  Olympia  after  becomeolympian <ul><li>Olympia contest page offers information about museums and sites, nature an...
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BecomeOlympian june10

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The 60 first days of becomeolympian

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BecomeOlympian june10

  1. 1. How to Become an Olympian - the case study- in 8 stadiums /slides/
  2. 2. <ul><li>The story </li></ul><ul><li>The BecomeOlympian story was launched after presenting our survey’s results to Olympia Hoteliers at Olympia’s city hall. </li></ul><ul><li>The survey was conducted by young researchers under the guidance & supervision of Georgia Zouni, PhD cand., University of Piraeus. </li></ul><ul><li>Olympia’s visitors triggered, through the survey results, the initiative of an augmented marketing strategy focusing on: </li></ul><ul><li>Differentiation of local tourism and </li></ul><ul><li>Prolonging of visitors’ stay over period. </li></ul><ul><li>The project demanded synergy ! </li></ul>
  3. 3. <ul><li>The experience </li></ul><ul><li>Therefore, Ancient Olympia’s Hotel Union offers free accommodation every day, for families and friends, highlighting how Greek philoxenia remains a core Greek tradition!! </li></ul><ul><li>Ancient Olympia is: </li></ul><ul><li>the 1 st destination in Greece launching a web campaign and, </li></ul><ul><li>the 1 st destination in the world offering free accommodation for everybody! </li></ul>
  4. 4. Olympia’s Global brand and synergy <ul><li>The idea of the contest was born as we wanted to make a visible and real change at the destination, with an initiative unique of its kind ! Dynamic & Drastic steering the idle waters of Greek tourism! </li></ul>Moreover, the Olympia Hotel Union, adopted a sustainable pricing policy for every potential visitor, providing bargains, leveraging from the global exposure through the website of be.come Olympian
  5. 5. Contest benefits <ul><li>Targeted and instant visit on Olympia’s homepage </li></ul><ul><li>Complete information for ancient Olympia (activities, events, hotels, bargains, routes, sightseeing etc.) </li></ul><ul><li>A database of reusable information helpful for the sustainable and ongoing promotion of the destination </li></ul><ul><li>Immediate and steady increase of online and offline visitors, that will lead to increase of the stay over and revenue for the destination </li></ul>
  6. 6. The first 60 days results <ul><li>Visitors from 51 countries </li></ul><ul><li>Average stay in page, 3 minutes </li></ul><ul><li>45 winners (until today) </li></ul><ul><li>over 2000 fans on Facebook page </li></ul><ul><li>Becomeolympian.com in Greek Tourism Organization main page, www . visitgreece . gr , with our content about Olympia </li></ul><ul><li>Created a new web and destination social profile!!! </li></ul>
  7. 7. Ancient Olympia before becomeolympian <ul><li>Past content came from the Ministry of Culture and was referring only to historical data and archaeological sites. </li></ul><ul><li>Olympia was treated like an archeological site, whose visitors could simply visit the ancient stadium and the museum. </li></ul><ul><li>There was no interaction and complete lack of any tourism identity for the destination. </li></ul>
  8. 8. Ancient Olympia after becomeolympian <ul><li>Olympia contest page offers information about museums and sites, nature and sports, festivals and culture activities. Totally 30 places to visit. </li></ul><ul><li>Visitors of www . visitgreece . gr will discover that Olympia offers one of the best experiences Greece can give. </li></ul><ul><li>Olympia has a unique internet strategy, supported by the local Hotel Union, creating a new targeted brand. </li></ul><ul><li>Olympia is being promoted by social media with becomeolympian in facebook, twitter and flickr </li></ul><ul><li>Result  Olympia now is a destination. </li></ul><ul><li>Learn and travel more www.becomeolympian.com </li></ul>A project planned, led and promoted by detour (www.detour.gr)

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